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Master’s Degree in Political Communication and Crisis and Emergency Management

Specialized and transversal education to face Political Communication with an international perspective
Joaquín Castellón, journalist at La Sexta and winner of the Best Journalist Award from the Madrid Press Association
Master’s Degree in Political Communication and Crisis and Emergency Management

Master’s Degree in Political Communication and Crisis and Emergency Management

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Ranking Forbes - Top 5
Spanish Universities Ranking
Forbes University 2021

ranking

High score
teaching and internacionalization
QS Stars Ranking

ranking

High score
online learning
QS Stars Ranking

ranking

High score
employability & inclusiveness
QS Stars Ranking

ranking

"1st" Spanish
University in Teaching
uRanking

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Among the 6 best
Private Universities
CyD Foundation

ranking

3rd Spanish
private University in transparency
CyT Foundation

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Summary

Student profile: Students who have an official Spanish university degree or any other issued by a higher education institution of the European Higher Education Area, that grants them the right to access Master's degrees in the country issuing the degree. In this master's degree, they correspond to the different Bachelor's degrees in the branch of Social and Legal Sciences, preferably graduates in Communication, Journalism, Advertising and PR, Audiovisual Communication, Corporate Communication, Protocol and Events, Law, International Relations, Business Administration, Political Science and Sociology programs.

Official Degree: Master’s Degree in Political Communication and Crisis and Emergency Management

Learning Center: School of Communication and Arts

Academic year it was implanted: 2022

Branch of knowledge: Communication

Places offered: 35 classroom attendance / 50 online

Type of teaching: Classroom attendance / Online

Duration: 1 year

Total Credits 60 credits.
Minimum 12 ECTS credits and maximum 60 ECTS credits per enrollment and academic year

Academic Regulations: General student’s regulations. Credit transfer and recognition. Regulation of student participation.

University Services: [+info]

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Specialize in political communication and its communication and marketing strategies in institutions, cabinets, consultancies or political parties

El Master’s Degree in Political Communication and Crisis and Emergency Management enseña a transformar la comunicación en un instrumento adecuado e indispensable con el que organizaciones de todo tipo cumplan sus objetivos y sirvan a la sociedad. Además, el programa recoge los ámbitos de la gestión de crisis y de reputación y la resolución de emergencias en el entorno de la comunicación.

Communication permeates all levels of politics that interact with the social sphere from the institutions, but also from private companies that must regulate the dealings with the authorities. The institutional situation in Spain, and in the other surrounding countries, is undergoing substantial changes that imply a correct use of communication, transformed in recent years by the new paradigm of digitization.

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The purpose of this official degree is to offer students a comprehensive, advanced, specialized and transversal education to face Political Communication with an international and global perspective at a delicate moment, prone to the proliferation of misinformation and fake news. Also, to train them in the handling of the digital tools that have burst into communication processes, such as bots, deepfake, in short, artificial intelligence that makes very controlled strategies necessary both in electoral processes, and in situations of reputation crisis management or emergencies for private companies and non-governmental organizations. Strategies that are developed in both the public and private fields.

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Master's degree with professional and research orientation

Active professionals

Our professors are active professionals. Their experience represents a very valuable differential for student learning.

Digital competences

The curriculum integrates digital competences applied to the political communication sector, which facilitates the training of transversal professionals with high employability.

Dual modality

The Master's degree is taught face-to-face in the center of Madrid, at our Madrid-Princesa Campus; and in 100% online modality, facilitating the students to combine their personal and professional life with the education process.

Curriculum


The student must take 60 credits



First Semester 30 ECTS credits


  • From October to January, both included
  • 3 ECTS | Institutional structure and analysis of the communication environment
  • 3 ECTS | Strategic Communication Management: Intangibles Management and Corporate Reputation
  • 3 ECTS | Fundamentals of protocol in organizational communication
  • 3 ECTS | Design and Planning of Institutional Communication Campaigns I: society, audiences, strategic trends and creation processes
  • 3 ECTS | Design and Planning of Institutional Communication Campaigns II: strategic plan and assessment of effectiveness
  • 3 ECTS | Communication in crisis and emergencies
  • 3 ECTS | Media planning and relations with the press in crisis and conflicts
  • 3 ECTS | Post-crisis management models
  • 3 ECTS | National and international political environment
  • 3 ECTS | Data analysis for political communication: propaganda, political marketing, mediatization and cyberpolitics

Second Semester 32 ECTS credits


  • From February to June, both included
  • 3 ECTS | Design and Planning of Electoral Campaigns I: political sociology, electoral strategy and legal problems
  • 3 ECTS | Design and Planning of Electoral Campaigns II: communication management and organization of electoral events and acts
  • 3 ECTS | Disinformation and electoral campaigns: Microsegmentation in social media and Fake News
  • 3 ECTS | Spokesperson and public speech
  • 3 ECTS | Political consulting and image
  • 3 ECTS | Political consulting and image
  • 6 ECTS | Master's Final Research Project
  • 6 ECTS | Professional internships (business internships)
  • 6 ECTS | Research Methodology in Communication Sciences

Legend:

  • Compulsory Subjects
  • Elective subjects
  • Master's Final Research Project

More Academic Information

Employability


Graduates of this degree will have professional competences related to institutional communication management and political communication management, as well as skills related to digital communication and event design, since they are disciplines closely related to the current political evolution. Likewise, they will be professionals with a high critical sense, knowledgeable about the current political and social reality and the ability for analysis, which are valid qualities when making decisions. They will be able to choose, among others, the following professional profiles:

  • Director of institutional communication.
  • Head of corporate reputation.
  • Crisis and emergency communication specialist.
  • Chief of staff and relations with the media.
  • Political analyst.
  • Election campaign manager.
  • Organizer of events and electoral events.
  • Protocol technician.
  • Political consultant.
  • Communication spokesperson.
  • University professor/researcher.

This professional profile was taken on by Communication and Marketing professionals, but due to the speed of the changes in the media and political scene, specific training with advanced knowledge of organizational methods, tools and leadership skills is becoming more and more essential.


"La comunicación tiene hoy un papel relevante en la sociedad pero en los próximos años será una disciplina esencial para cualquier organización."
"Communication today has a relevant role in society but in the coming years it is an essential discipline for any organization."
Marta Perlado Decana de la facultad
Marta Perlado Dean of the School
Marta Perlado
Facultad de Comunicación y Artes
image/svg+xml News in Political Communication

Welcome to Nebrija University

Nebrija is a young university built on the new pillars that define the world of the 21st century: high academic standards, internationalization, transversality and a clear orientation towards employability.