Master’s Degree in Political Communication and Crisis and Emergency Management

• BC6- Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context.
• BC7- Students know how to apply the acquired knowledge and their ability to solve problems in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their area of study.
• BC8- Students are able to integrate knowledge and face the complexity of formulating judgments based on information that, even if incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of their knowledge and judgments.
• BC9- Students know how to communicate their conclusions and the knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way.
• BC10- Students possess the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.

• GC1. Apply the knowledge acquired in the general context of organizations, both in the public and private spheres and, especially, in political communication and crisis and emergency management.
• GC2. Demonstrate the autonomy necessary to adapt to a changing environment and with multiple challenges, typical of the field of political communication.
• GC3. Control the techniques and dynamics that are applied in political communication and in crisis and emergency management.
• GC4. Solve problems and make effective decisions in the face of problems raised and highly competitive situations in the political communication environment.
• GC5. Use teamwork effectively in the context of political communication and crisis and emergency management.
• GC6. Demonstrate social sensitivity in the development of their professional work within the respect of current regulations both at the Spanish and European level, the codes of good practices, self-control criteria, gender equality, the special needs of disabled people, protection of children and, in general, the principles contained in the Spanish Constitution and the values of the Culture of Peace.
• GC7. Control the digital tools necessary for strategies in electoral processes, crisis situations and emergencies of private companies, public institutions and non-governmental organizations.
• GC8. Manage oral and written communication skills to effectively develop presentations of political communication projects and crisis and emergency management.

• SC1. Understand institutional structures at a global level and the dynamics of the media in order to analyze the relationships between the two.
• SC2. Create communication strategies for organizations, considering the management of intangibles and preserving corporate reputation.
• SC3. Apply institutional protocol tools in events derived from organizational communication.
• SC4. Analyze social needs and determine the target audience to apply the processes of creating a communication campaign.
• SC5. Prepare a strategic plan for a communication campaign.
• SC6. Evaluate the effectiveness of a strategic communication plan based on the objectives.
• SC7. Analyze the different types of crises and emergencies that organizations can suffer to establish effective communication policies.
• SC8. Apply communication and relationship strategies with the media to solve communication crises in times of emergency.
• SC9. Assess the crisis communication strategies carried out by organizations to determine their effectiveness.
• SC10. Apply post-crisis management models to evaluate whether they have been valid and help in future decision-making.
• SC11. Control the political systems and agents for their correct identification.
• SC12. Design effective persuasive content in political communication, after applying data collection and analysis tools.
• SC13. Create an electoral campaign according to internal and external factors.
• SC14. Apply the processes of creating a strategic electoral campaign plan, incorporating innovative communication techniques.
• SC15. Develop political events and electoral events to reinforce the image of the candidate and the party itself, as well as raise the intention to vote.
• SC16. Know and handle data verification tools to prevent misinformation from affecting the electoral campaign.
• SC17. Use social networks and digital tools to promote the scope of the electoral message to different audiences, applying micro-segmentation techniques.
• SC18. Apply verbal and non-verbal communication tools in spokesperson actions and public speeches.
• SC19. Evaluate the leader's image so that it is consistent with the message and positively valued.
• SC20. Interpret the role of pressure groups as political agents.
• SC21. Plan mobilization campaigns.
• SC22- Apply the knowledge acquired in the Master's degree to develop, present and defend an academic or research paper in the area of political communication and crisis and emergency management.

The routes and admission requirements for Master's level education adhere to the regulations set forth in Royal Decree 1393/2007 of October 29, subsequently amended by Royal Decree 861/2010 of July 2, which outlines the structure of official university programs.

Regarding the Master's Degree in Political Communication and Crisis and Emergency Management, the admission profile is defined as follows:

Students eligible for admission to this Master's degree program include those holding an official Spanish university degree or an equivalent qualification from a European Higher Education Area institution, granting access to Master's degrees. Preferred candidates typically possess Undergraduate or Bachelor's Degrees in Social and Legal Sciences disciplines. Specifically, graduates in fields such as Communication, Journalism, Advertising and PR, Audiovisual Communication, Corporate Communication, Protocol and Public Relations, Events, Law, International Relations, Business Administration, Political Science, or Sociology are especially encouraged to apply.

The University's Promotion and Admissions Department plays a crucial role in offering personalized guidance to individuals seeking information. It oversees the access phases and closely follows the candidates throughout their application process. This Department comprises specialized personnel dedicated to each program. They are well-equipped to address inquiries via email, telephone, or fax—authorized communication channels featured in the university's advertising materials. Moreover, candidates have the opportunity to schedule an interview with the Director of the Master's Degree in Political Communication and Crisis and Emergency Management.

Candidates can access comprehensive details about the admission process and requirements via the University website. Here, they will find in-depth information about the Curriculum, access prerequisites, admission and enrollment procedures, academic fees, faculty members, and departmental research avenues.

Nebrija University is equipped with user-friendly information systems and procedures, ensuring new students receive proper reception and orientation. Specifically, for students with specific educational needs due to disabilities, the University offers tailored support services and guidance. These services assess potential curricular adjustments as required.

In order to streamline the integration of new students into the University and their respective programs, Nebrija organizes an Introduction and Adaptation Course before classes commence. These sessions, designed as introductory activities, familiarize new students with the University's structure and the specifics of their enrolled degree program.

The primary departments and individuals involved in providing advice and guidance include:

• 1. Faculty Management Team: The Program Director introduces support staff and teaching faculty, details the curriculum, teaching methods, evaluation criteria, and outlines both general and specific academic regulations for the Master's Degree.
• 2. Faculty of Teachers.
• 3. Library Services: Presents the usage of bibliographic resources, loan systems, student ID functions, schedules, and location details.
• 4. Department of Professional Careers: Provides guidance on professional orientation during the student's university studies and subsequent job placement opportunities.
• 5. Department of International Programs: Offers information on cultural and educational activities for foreign students, exchange programs, partner universities, language proficiency requirements, available financial aid, etc.
• 6. Department of Computer Systems: Clarifies available computer resources at the University, including Nebrija email usage, Virtual Campus navigation, self-registration processes, Wi-Fi connections, etc.
• 7. Department of Academic Organization and Planning (VOAP): Manages academic calendars, semester schedules, exam arrangements, academic procedures, regulations, degree organization, etc. This department handles the structural and procedural aspects of academic operations.

The dissemination channels used to publicize the academic offerings include:

• Educational Fairs: Regular participation in national and international educational fairs like Aula, Fiep, MBA World Tour, and Unitour demonstrates the University's commitment to social, educational, and cultural engagement.
• Media Presence: Utilization of both national and local press, as well as radio platforms, to promote the academic offerings. Collaborations with specialized journals in education and diverse academic sectors contribute to this dissemination effort. On the radio, the university participates in discussions of general interest in widely broadcast programs, as well as of particular interest when a station requests more information on a specific topic.
• Academic Portals: Active presence on various academic and research portals such as Emagister, Universia, Ibercampus, and Educaweb. This involvement includes showcasing the University's academic programs and contributing articles on topics relevant to higher education, such as the impact of the Bologna process.
• University Website: The University prioritizes online resources, offering a user-friendly platform for real-time access to information. This online tool ensures accessibility and provides comprehensive information similar to on-site visits.
• Internet Search Engines: Maintaining a visible presence on major search engines ensures that prospective students seeking educational opportunities can easily discover Nebrija University and its offered programs, enhancing outreach efforts.

In any scenario, undoubtedly, the Academic Information Department of Nebrija University spearheads the paramount task of providing information and guidance to prospective students. This section takes charge of initiating and orchestrating all aforementioned actions. Moreover, it holds the responsibility for:

• Provide information to prospective students via telephone and in-person interactions.
• Offer academic guidance to individuals aspiring to enroll in university or seeking to alter their academic or professional trajectory.
• Conduct open events to foster accessibility and engagement between the University and the broader society.
• Analyze and coordinate activities facilitating interaction and mutual understanding between the University and the larger community.

The Promotion and Admissions Department (P&A) operates with dedicated academic advisors aligned with specific areas of knowledge. These advisors collaborate closely with academic departments, playing a pivotal role in the advisory process. Following initial informational interactions, the academic departments assess the student's profile to determine their suitability for the desired degree. They provide guidance accordingly and ensure that students are prepared to navigate their university journey at Nebrija successfully. To do this, Program Directors conduct informative sessions and engage in candidate interviews while overseeing specific assessments, including the evaluation of their overall academic records. Each assessment aligns with Nebrija's sought-after profile for the respective degree. At the onset of every academic year, Program Directors update these assessments to ensure that prospective candidates align with the expected profile conducive to their successful completion of the university program.

Distance learning/remote modality

Students opting for distance/remote learning at the University receive comprehensive information through the same channels as those in the traditional face-to-face setting, such as the website and brochures. The Promotion and Admissions department ensures personalized academic guidance for inquiries, overseeing the various phases of information and access to the University. In this modality, students require a detailed understanding of the teaching methodology, learning techniques, available resources, documentation, software, and media utilized.

Nebrija University provides distinct virtual environments, including platforms and tools, designed to facilitate academic development and support the teaching and learning processes. These virtual spaces are pivotal for programs offered in distance/virtual modes, serving as the primary arena for interaction and engagement between professors and students.

Admission

In accordance with the regulations outlined in Article 16 of RD 1393/2007, as amended by RD 861/2010, students meeting any of the following criteria are eligible to pursue these studies:

• Possession of an official Spanish university degree or an equivalent qualification issued by a higher education institution within the European Higher Education Area, granting access to Master's degrees in the issuing country.
• Graduates from educational systems outside the European Higher Education Area may access the program without requiring homologation of their degrees. However, eligibility is contingent upon the University's verification of their equivalent educational level to the official Spanish university degrees and their entitlement, in the degree-issuing country, for postgraduate education. Access via this route does not imply homologation or recognition of the previous degree beyond Master's degree enrollment. If degree homologation is required for University access, Nebrija University may conditionally admit students who have submitted the corresponding homologation application while awaiting approval.
• Evaluation and assessment will be conducted for students with special educational needs due to disabilities to determine potential curricular adaptations, alternative study options, or modified itineraries.

Prospective candidates aiming to pursue the Master's degree in Political Communication and Crisis and Emergency Management at Antonio de Nebrija University must meet the requirements stipulated by current legislation. The admission profile entails possession of an official Spanish university degree or an equivalent qualification issued by a higher education institution within the European Higher Education Area, permitting access to Master's degrees in the issuing country. The degree welcomes applicants holding Undergraduate or Bachelor's Degrees within the realm of Social and Legal Sciences. Preferably, individuals with backgrounds in Communication, Journalism, Advertising and PR, Audiovisual Communication, Corporate Communication, Protocol and Public Relations programs, Events, Law, International Relations, Business Administration, Political Science, or Sociology are encouraged to apply.

Alongside the assessment of the candidate's academic qualifications, students are required to undergo the following tests as an integral part of the admission process:

• Personal interview: 90% - 100%
  Conducted by the Program's designated personnel or University advisors, this interview aims to assess the candidate's alignment with the degree program. It seeks to ascertain the candidate's motivation, educational background, skills, aptitudes, communication abilities, extracurricular engagements, and future aspirations, ensuring their suitability for admission to Nebrija University's postgraduate courses.
• Spanish Language Proficiency Test: 10% (For Non-Spanish-Speaking Students)
  To assess the Spanish language proficiency of non-Spanish-speaking applicants, the Institute of Modern Languages conducts a language placement test. This test evaluates written comprehension, oral skills, and language usage through multiple-choice questions. The test can be conducted in-person or online. Exemption from the language placement test is granted if the candidate presents a certification demonstrating proficiency at level B2 of the CEFR in Spanish. Validation of the language proficiency level will be based on officially recognized certificates listed in the ACLES and/or Instituto Cervantes accepted certificates table. Certifications are valid for one year.

Enrollment Process

Once the student has been admitted, they will proceed to enroll, which consists of the following phases:

• Place Reservation..
  Candidates are required to reserve a place by undertaking an economical pre-enrollment, securing their spot at the University. These annual registration fees are non-refundable, except for conditionally admitted students, those failing to meet legal access requirements, or in cases of justifiable medical situations.
• Enrollment
  Pre-enrolled candidates aiming to formalize their academic enrollment at the University should follow these steps:
  • 1. Documentation Submission: acreditar que cumple con los requisitos establecidos por la legislación universitaria española para la admisión al MásterProvide evidence of meeting the requirements stipulated by Spanish university legislation for admission to the Master's Degree.
  • 2. Online Enrollment Formalization: The self-enrollment service on the Nebrija website allows admitted students to complete academic, financial, and administrative processes within the specified deadlines. Upon successful self-registration, the candidate attains student status at Nebrija University.
  • 3. Yearly Enrollment Payment, Complete the payment for academic year enrollment, choosing the preferred mode of payment.

Support and Guidance for students, once enrolled

The student is extended support and guidance through the following channels:

• 1. Director and Professors of the Master's Degree, Their primary role is to inspire and guide student learning. At the commencement of the course, if the Director does not undertake the role, they appoint a tutor for each group.
• 2. Professor-Tutor, es un referente real para cada alumno. La responsabilidad del tutor es dar ejemplo, animar, estimular y dirigir el aprendizaje de sus tutorados. En el día a día debe aclarar dudas, orientar esfuerzos, transmitir la idea de la solidez de la enseñanza y de la institución.
  An essential mentor for every student, the tutor serves as a genuine reference point. Their responsibilities encompass setting an exemplary standard, motivating, guiding, and directing the learning process. They are available daily to clarify doubts, provide guidance, and reinforce the educational principles upheld by the institution.
  Furthermore, the tutor conducts regular tutorial sessions, meeting individually with students as necessary and at least once per semester. At the start of the course, the tutor communicates their scheduled hours of availability to assist their students.
  It is vital for Master's student tutors to maintain ongoing communication with the Department of Professional Careers (CP) to stay informed about students' professional aspirations and their internship search endeavors.
  Tutors are tasked with coordinating common themes among all group professors. This includes staying informed about group-related matters from fellow teachers and taking necessary actions regarding any potential issues like repeated absenteeism or academic performance concerns. Facilitating effective communication between Department Directors, Coordinators, Registrar, and students is among their primary responsibilities.
  Moreover, tutors must relay recommendations from Academic Coordination and Evaluation Meetings concerning students' learning, performance, and attitude in various subjects and activities to their assigned students.
  Tutors are granted considerable autonomy in executing their duties, answerable to the Program Director and operating under their supervision.
  Professors are encouraged to actively engage in the tutorial role enhances student motivation, fosters high expectations, and facilitates their accomplishments.
  Furthermore, each student benefits from the guidance and support of a Master's Thesis Professor-Tutor, selected by the subject Coordinator based on the student's thoughtful proposal. This procedure's intricacies are detailed in this report, elucidating program planning procedures.
  Lastly, in this segment dedicated to outlining student support and guidance systems post-enrollment, it is noteworthy that upon the commencement of classes, students receive a folder containing the Teaching Activity Guide. This comprehensive document encompasses the University's current regulations.
• 3. Operating under the Department of Comprehensive Student Services, the Student Guidance Service aims to support any member of the University Community facing challenging situations that might seem insurmountable without assistance.
  This service allows individuals to openly discuss their personal circumstances with a skilled psychologist/psychopedagogue. They assess whether the issue is minor and can be resolved through guidance or if it necessitates specialized intervention and continued support, all while maintaining absolute confidentiality.
  Access to this service is facilitated through referral by the group director or tutor, often the individual in regular contact with the student and who can recognize the need for psychological assistance beyond what the student may provide.
  Moreover, apart from the tutors and Student Guidance Service, students can seek support from various university authorities like the Academic Secretary of the School, the Director of the degree, the Vice-Dean, and the Dean. Furthermore, departments such as Computer Systems and Services, the International Department, Infrastructure and Services, among others, including the Promotion and Admissions Department, offer assistance to enrolled students as needed.

Distance learning/remote modality

At Antonio de Nebrija University, comprehensive support and guidance systems for enrolled students are well-integrated. All academic and service departments are dedicated to ensuring smooth access for new students to the University.

For students enrolled in distance/remote learning programs, upon completion of the self-enrollment process, access to diverse virtual environments essential for their studies will be granted. Detailed documentation supporting the usage and application of these virtual platforms will also be made available:

• Student Portal
• Virtual Campus (supported by the Blackboard Learn platform). Here, students can access subject-specific virtual campuses, a cross-course coordination platform featuring video tutorials, reference guides, activity forums, and test forums.
• Office365: Access to email, OneDrive, and other Office tools.
• Library Resources: Access to resources via the OPAC Catalog, curated bibliographies, electronic books, and Odyseuss, Nebrija University's comprehensive search engine facilitating access to all available university resources.

To streamline student access to these platforms, direct links will be available within the virtual campus, ensuring easy navigation to tools like the student portal and Odyseuss, among others.

For the facilitation and support of students enrolled in distance/remote learning contexts, the University has established the Nebrija Global Campus (NGC). This department offers comprehensive assistance to both virtual and in-person students. It provides instructional materials including guides and manuals to aid students in their work and communication within virtual environments. Moreover, NGC manages multiplatform digital resources and conducts evaluations of the University's teaching technologies and methodologies to ensure their effectiveness.

Within the NGC structure, an e-learning Manager will oversee the comprehensive support of students in the distance/remote learning programs, collaborating closely with Academic, Services, and University Development Departments. Larger programs will also feature e-learning Facilitators who provide individualized support to students throughout their learning journey in these modalities. Additionally, a voluntary Welcome Session will be conducted via the Virtual Campus using the Blackboard Collaborate video conferencing tool. This introductory course aims to familiarize enrolled students with the operations of the Virtual Campus and the various digital tools available at Antonio de Nebrija University:

• Access to email, Student Portal, Virtual Campus, Library Catalog, and Odyseuss.
• Consultation and download of university materials and electronic resources.
• Sending and receiving documentation.
• Access to educational itineraries.
• Asynchronous communication tools: announcements, messaging, and forums.
• Synchronous communication tools: video conferencing (Blackboard Collaborate).
• Activity and evaluation test mailbox.
• Mobile applications (Blackboard Learn and Blackboard Collaborate).

Moreover, students will have access to a tutor professor, tasked with offering both academic and personal support to help students reach the course objectives. The tutor utilizes the following tools for this purpose:

• Discussion forums on the Virtual Campus.
• Email.
• Scheduled telephone support hours.
• Synchronous virtual communication via Blackboard Collaborate, enabling direct interaction between teachers and students (audio, video, and chat), as well as shared document viewing.