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Student profile: Students who have an official Spanish university degree or any other issued by a higher education institution of the European Higher Education Area, that grants them the right to access Master's degrees in the country issuing the degree. In this master's degree, they correspond to the different Bachelor's degrees in the branch of Social and Legal Sciences, preferably graduates in Communication, Journalism, Advertising and PR, Audiovisual Communication, Corporate Communication, Protocol and Events, Law, International Relations, Business Administration, Political Science and Sociology programs.
Official Degree: Master’s Degree in Political Communication and Crisis and Emergency Management
Learning Center: School of Communication and Arts
Academic year it was implanted: 2022
Branch of knowledge: Communication
Places offered: 35 classroom attendance / 50 online
Type of teaching: Classroom attendance / Online
Duration: 1 year
Total Credits 60 credits.
Minimum 12 ECTS credits and maximum 60 ECTS credits per enrollment and academic year
University Services: [+info]
El Master’s Degree in Political Communication and Crisis and Emergency Management enseña a transformar la comunicación en un instrumento adecuado e indispensable con el que organizaciones de todo tipo cumplan sus objetivos y sirvan a la sociedad. Además, el programa recoge los ámbitos de la gestión de crisis y de reputación y la resolución de emergencias en el entorno de la comunicación.
Communication permeates all levels of politics that interact with the social sphere from the institutions, but also from private companies that must regulate the dealings with the authorities. The institutional situation in Spain, and in the other surrounding countries, is undergoing substantial changes that imply a correct use of communication, transformed in recent years by the new paradigm of digitization.
The purpose of this official degree is to offer students a comprehensive, advanced, specialized and transversal education to face Political Communication with an international and global perspective at a delicate moment, prone to the proliferation of misinformation and fake news. Also, to train them in the handling of the digital tools that have burst into communication processes, such as bots, deepfake, in short, artificial intelligence that makes very controlled strategies necessary both in electoral processes, and in situations of reputation crisis management or emergencies for private companies and non-governmental organizations. Strategies that are developed in both the public and private fields.Read Less
Our professors are active professionals. Their experience represents a very valuable differential for student learning.
The curriculum integrates digital competences applied to the political communication sector, which facilitates the training of transversal professionals with high employability.
The Master's degree is taught face-to-face in the center of Madrid, at our Madrid-Princesa Campus; and in 100% online modality, facilitating the students to combine their personal and professional life with the education process.
The student must take 60 credits
The teaching system will be carried out entirely through the Virtual Campus, accessible from the Internet through the remote computer platform currently in use at the University.
Nebrija Platforms Access to the Virtual Campus
At the beginning of the course, the student is given, via online (email and downloadable material from the website), the general documentation of the Master's Degree that will include:
Along with this general documentation and also electronically, the student will be provided with a didactic guide for each subject, which includes:
This material will be accessible at all times through the Virtual Campus, whose main page has all the subjects in which the student is enrolled, organized by semester.
Each subject is coordinated by a tutor, who is responsible for setting the educational itineraries and providing students, through the Virtual Campus, all the necessary material to take the course.
Each subject's Virtual Campus is organized in a structure of folders for communication, documentation, notices, etc. of the educational e-learning projects. The platform also offers a series of essential tools for online learning, such as forums, videoconferencing, the submission of papers, and the repositories of documents for the dissemination of notes among students. Additionally, it incorporates tools such as surveys and exercises that allow interaction with the students to see their progress level in the subject.
The teaching of the subjects is structured into educational itineraries, which are learning sequences programmed by the tutor according to the contents of the subject, dividing it into modules (chapters) and stages. The educational itinerary not only includes documents, but can also include any of the tools offered by the Virtual Campus platform, so that the elements of the itinerary can be exercises, group work, participation in forums, surveys or any other element of the campus.
The tutor controls the progress of the students, knowing at all times what documents they have read and how much time they have devoted to it, being able to establish -for example- mandatory milestones, so that if the student has not passed a test, he/she cannot access the rest of the formative itinerary.
In addition to the material available on the campus, group tutoring will be scheduled on a regular basis and on previously set days, and be carried out through videoconferencing and webinar systems. Teachers are permanently accessible by email with a maximum delay of 48 hours. They will also be available for telephone assistance on the schedules and days previously set for each subject.
The publication of documentation is distributed throughout the course, in several deliveries corresponding to the various modules and stages of learning, so that the student assimilates the subject matter gradually. Each of these publications of teaching material will be composed of various types of documents:
Upon the publication of each documentation, the tutor will inform the students of the deadline for submission of each of the exercises and proposed work, which will normally be three or four weeks after the publication of the corresponding contents.
Although the evaluation system may vary depending on the particular characteristics of each subject, in general, the evaluation system is structured around the following elements:
The final exams of each subject can consist of both an exam and the presentation of a project submitted by telematic means.
In the final grade of the subject, the grade of said final exam is weighted with the rest of the evaluation elements as indicated in the Learning Guide of each subject.
The specific percentages of weighting in each subject appear in the documentation delivered to the student at the beginning of the course.
All grades will be accessible via Internet, in the student's private section.
The Master’s degree Final Research Project consists in the creation of a digital marketing plan that must be defended via telepresence before a Tribunal.
Said Tribunal will be made up of professors of the Master's degree and relevant professionals of the sector.
The reading and defense of the Final Master's degree project will take place in July or September, depending on the period of completion of the internship and can only be done once the rest of the subjects of the Curriculum have been passed.
The evaluation will consider both the individual work, embodied in the written and audiovisual document containing the proposal (80% of the final grade), and the oral presentation before the Tribunal (20% of the final grade).
Graduates of this degree will have professional competences related to institutional communication management and political communication management, as well as skills related to digital communication and event design, since they are disciplines closely related to the current political evolution. Likewise, they will be professionals with a high critical sense, knowledgeable about the current political and social reality and the ability for analysis, which are valid qualities when making decisions. They will be able to choose, among others, the following professional profiles:
This professional profile was taken on by Communication and Marketing professionals, but due to the speed of the changes in the media and political scene, specific training with advanced knowledge of organizational methods, tools and leadership skills is becoming more and more essential.
Nebrija is a young university built on the new pillars that define the world of the 21st century: high academic standards, internationalization, transversality and a clear orientation towards employability.