Master's Degree in Continuing Education in Radio, Podcast and Digital Audio Cadena SER

Competences

Specific competences

• Students are able to develop professionally in the traditional radio profiles.
• Student are able to identify tools, apply the processes and start their own podcast.
• Students can participate with professionals in the creation of a theoretical field resulting from reflection in the new audio scenario.
• Explore the expressive, narrative and aesthetic possibilities of digital audio in the different formats and distribution technologies: online and on-demand radio, social radio, podcasts, audiobooks, audiogames..., as well as its potential as a means of communication with a great capacity for thematic segmentation and high advertising effectiveness.
• Learn to adapt stories to different genres and sound formats, as well as to each of the distribution systems and consumer media.
• Know the main digital audio recording, editing and post-production tools.
• Understand and adapt to the regulatory framework regarding intellectual property and the rights and obligations of the sound content created and/or employee.
• Analyze, assess and define the models and tools for promotion and monetization adapted to each project.
• Delve into the new audio proposals linked to the image, and even to the new scenario of the metaverse.

General Competences

• Know the panorama of new digital radio, the possibilities of new sound narratives, new languages and formats adapted to traditional radio.
• Acquire competences in order to join a work team in a general, musical or thematic radio.
• Ability to discern the possibilities of audio in podcasts, audiobooks, online radio and new platforms.
• Ability to design, produce and market a digital sound project.
• Acquire all the necessary tools to create their own product

Schedules

Access and Admission

It is an essential requirement to access the Master's programs to have a Bachelor's degree or equivalent in accordance with the current legislation. A Bachelor's Degree in Communication Sciences (Journalism, Audiovisual Communication, Advertising and Public Relations) will be especially valued. In this sense, we are looking for students who have skills that foresee a good disposition for teamwork, have great flexibility and open-mindedness to the incorporation of new knowledge and new ways of working, and that, regardless of what scientific or technical studies they come from, they show a great interest in the humanities in general, and a great sense of social responsibility in professional work.

The admission process to the Master's degree begins by sending the following documentation by post or courier to the Postgraduate Admissions Section:

• Completed Admission Application.
• Updated Curriculum Vitae.
• Photocopy of DNI (only Spanish candidates) or passport (only foreign candidates).
• Photocopy of the Academic transcript/record (completed studies or in the last year of the university degree).
• Two color, passport-size photographs.

Once the documentation has been received and it has been verified that the diploma submitted grants to the degree, as established in Arts. 15 and 16 of Royal Decree 1393/2007, candidates take the admission test with the coordinator of the degree. This test is carried out in person in Madrid when possible or, failing that, it can also be taken remotely (online) for those candidates residing outside of Spain.

The candidate holds a personal interview with the Program Coordinator. This interview is in itself an admission test in which the specific knowledge of the candidate is evaluated through a battery of questions about the area of knowledge, as well as their level of maturity and attitudes to it. After this interview, the coordinator prepares a report on the candidate's skills profile, his degree of maturity, his personal interest in Audiovisual Journalism and his suitability for the degree, which is attached to the file that the Admissions Commission will assess.

The University Admissions Commission, made up of heads of the Department itself, the General Secretary and the Department of University Development will be in charge of proposing to the Rector of the University the granting of student status to those candidates whose suitability has been proven.

The candidate receives written information about their admission, which is previously provided by phone, about the result of the admission process and formalizing their enrollment in the Program, the definitive documentation, duly legalized, that must be submitted, etc.