Master's Degree in Continuing Education in Radio, Podcast and Digital Audio

Competences

Specific competences

• Students are able to identify tools, apply the processes and start their own podcast.
• Students can participate with professionals in the creation of a theoretical field resulting from reflection in the new audio scenario.
• Explore the expressive, narrative and aesthetic possibilities of digital audio in the different formats and distribution technologies: online and on-demand radio, social radio, podcasts, audiobooks, audio games..., as well as its potential as a means of communication with great capacity for thematic segmentation and high advertising effectiveness.
• Learn to adapt stories to different genres and sound formats, as well as to each of the distribution systems and consumer media.
• Know the main digital audio recording, editing and post-production tools.
• Understand and adapt to the regulatory framework around intellectual property and the rights and obligations of the sound content created and/or used.
• Analyze, assess and define the models and tools for promotion and monetization adapted to each project.
• Delve into the new audio proposals linked to images and even to the new scenario of the metaverse.
• Directing and developing radio programs of any genre.
• Expressing fluidly and communicating effectively in the Spanish language orally and in writing, with mastery of the linguistic and literary resources most appropriate for the Radio Medium.
• Summarizing advertising texts characteristic of the medium of radio, as well as the correct reading and announcing of them.
• Applying the techniques for the creation of radio news programs, as well as those of entertainment, fiction and sports.
• Mastery of the different mechanisms and elements of the construction of scripts, news, reports, interviews, as well as other content specific for the radio, using different formats, technologies and production support services.
• Dominating and knowing how to apply to the professional radio environment knowledge on the management skills typical of directing a broadcasting company, both in reference to human resources as well as the technical means for the work in the radio world.
• Deep knowledge of the radio industry and of the different actors who participate in it, as well as the concession system characteristic of the radio stations in Spain.
• Understanding and knowing how to apply the principles of management, organization and design of work teams, so they can contribute added value to the broadcasting company.
• Knowing and applying the basic economic-financial principles necessary for the individual management of a radio station.
• Developing, managing and evaluating appropriately the different marketing strategies of the radio business, as well as an in-depth knowledge of the advertising formats.
• Understanding and mastering the specific bases of the legal system, of the regulatory framework and of professional ethics related to the radio environment.
• Understanding and applying the technologies that make up a web-based radio application as well as the knowledge of the techniques and processes of the different construction phases of multimedia production.
• Deep knowledge of the technological applications and resources available to create, construct and analyze radio products for their broadcast on the air, as well as their distribution.
• Managing and steering appropriately the social networks within the radio business.
• Mastery of the journalistic style in radio, in relation to their structure, genre, techniques, sources and conditions that characterize the information, interpretation and opinion on the events in this specific medium.
• Knowledge and ability to put into practice the programming techniques of general-interest radio in benefit of the broadcasting company.
• Knowledge of the programming strategies in specific-interest musical radio and ability to position a musical radio brand in the market.
• Capacity to develop musical radio programs, as well as the management of the social networks of a musical radio station.
• Capacity for analyzing audience data and audience evolution processes.
• Designing communication campaigns and positioning of radio channels.
• Ability to come up with and write news and entertainment pieces for digital media by means of hypertextuality and knowledge of the advanced methods required in the web-positioning process in search engines.   

General Competences

• Know the panorama of the new digital radio, the possibilities of the new sound narratives, new languages and formats adapted to the radio of always.
• Ability to discern the possibilities of audio in podcasts, audiobooks, online radio and new platforms.
• Ability to design, produce and market a digital sound project.
• Acquire all the necessary tools to create their own product.
• Applying the knowledge acquired in the area of broadcasting companies, especially in the field of business management and the environment of the new technologies.  
• Resolving problems and making effective decisions on challenges and situations of a high competitive level, characteristic of a general-interest broadcasting company.
• Demonstrating the capacity of leading and efficiently managing radio projects, assuming the principles of social responsibility and showing the capacity to adapt to the changing environments typical of communication.
• Knowing how to work, manage and direct teams effectively in a radio station.  
• Knowing how to apply the acquired knowledge in developing a high capacity of communication within a competitive environment, driving the advance and use of new information and communication technologies.
• Dominating the new communication technologies, their application and professional uses.
• Capacity for market analysis, marketing and detection of business opportunities.
• Applying the acquired knowledge to decision making related to the journalistic treatment of the news in the radio medium in conditions of limited time and high pressure to achieve results.
• Developing great sensitivity in the performance of the professional and/or academic work with respect for the current regulations on both the level of Spain and Europe, in relation to codes of good practices, criteria of self-control, impulse and respect for the equality of sexes, of disabled persons, of the protection of children and, in general, the principles that are contained in the Spanish Constitution and the values of the Culture of Peace.
• Capacity to solve problems in situations of high competitive level and with a high degree of uncertainty, typical of the communication industries at the present time

Schedules

Access and Admission

It is an essential requirement to access the Master's programs to have a Bachelor's degree or equivalent in accordance with the current legislation. A Bachelor's Degree in Communication Sciences (Journalism, Audiovisual Communication, Advertising and Public Relations) will be especially valued. In this sense, we are looking for students who have skills that foresee a good disposition for teamwork, have great flexibility and open-mindedness to the incorporation of new knowledge and new ways of working, and that, regardless of what scientific or technical studies they come from, they show a great interest in the humanities in general, and a great sense of social responsibility in professional work.

The admission process to the Master's degree begins by sending the following documentation by post or courier to the Postgraduate Admissions Section:

• Completed Admission Application.
• Updated Curriculum Vitae.
• Photocopy of DNI (only Spanish candidates) or passport (only foreign candidates).
• Photocopy of the Academic transcript/record (completed studies or in the last year of the university degree).
• Two color, passport-size photographs.

Once the documentation has been received and it has been verified that the diploma submitted grants to the degree, as established in Arts. 15 and 16 of Royal Decree 1393/2007, candidates take the admission test with the coordinator of the degree. This test is carried out in person in Madrid when possible or, failing that, it can also be taken remotely (online) for those candidates residing outside of Spain.

The candidate holds a personal interview with the Program Coordinator. This interview is in itself an admission test in which the specific knowledge of the candidate is evaluated through a battery of questions about the area of knowledge, as well as their level of maturity and attitudes to it. After this interview, the coordinator prepares a report on the candidate's skills profile, his degree of maturity, his personal interest in Audiovisual Journalism and his suitability for the degree, which is attached to the file that the Admissions Commission will assess.

The University Admissions Commission, made up of heads of the Department itself, the General Secretary and the Department of University Development will be in charge of proposing to the Rector of the University the granting of student status to those candidates whose suitability has been proven.

The candidate receives written information about their admission, which is previously provided by phone, about the result of the admission process and formalizing their enrollment in the Program, the definitive documentation, duly legalized, that must be submitted, etc.