Master’s Degree in Radio Onda Cero

Competences

Specific competences

• Directing and developing radio programs of any genre.
• Expressing fluidly and communicating effectively in the Spanish language orally and in writing, with mastery of the linguistic and literary resources most appropriate for the Radio Medium.
• Summarizing advertising texts characteristic of the medium of radio, as well as the correct reading and announcing of them.
• Applying the techniques for the creation of radio news programs, as well as those of entertainment, fiction and sports.
• Mastery of the different mechanisms and elements of the construction of scripts, news, reports, interviews, as well as other content specific for the radio, using different formats, technologies and production support services.
• Dominating and knowing how to apply to the professional radio environment knowledge on the management skills typical of directing a broadcasting company, both in reference to human resources as well as the technical means for the work in the radio world.
• Deep knowledge of the radio industry and of the different actors who participate in it, as well as the concession system characteristic of the radio stations in Spain.
• Understanding and knowing how to apply the principles of management, organization and design of work teams, so they can contribute added value to the broadcasting company.
• Knowing and applying the basic economic-financial principles necessary for the individual management of a radio station.
• Developing, managing and evaluating appropriately the different marketing strategies of the radio business, as well as an in-depth knowledge of the advertising formats.
• Understanding and mastering the specific bases of the legal system, of the regulatory framework and of professional ethics related to the radio environment.
• Understanding and applying the technologies that make up a web-based radio application as well as the knowledge of the techniques and processes of the different construction phases of multimedia production.
• Deep knowledge of the technological applications and resources available to create, construct and analyze radio products for their broadcast on the air, as well as their distribution.
• Managing and steering appropriately the social networks within the radio business.
• Mastery of the journalistic style in radio, in relation to their structure, genre, techniques, sources and conditions that characterize the information, interpretation and opinion on the events in this specific medium.
• Knowledge and ability to put into practice the programming techniques of general-interest radio in benefit of the broadcasting company.
• Knowledge of the programming strategies in specific-interest musical radio and ability to position a musical radio brand in the market.
• Capacity to develop musical radio programs, as well as the management of the social networks of a musical radio station.
• Capacity for analyzing audience data and audience evolution processes.
• Designing communication campaigns and positioning of radio channels.
• Ability to come up with and write news and entertainment pieces for digital media by means of hypertextuality and knowledge of the advanced methods required in the web-positioning process in search engines.   

General Competences

• Applying the knowledge acquired in the area of broadcasting companies, especially in the field of business management and the environment of the new technologies.  
• Resolving problems and making effective decisions on challenges and situations of a high competitive level, characteristic of a general-interest broadcasting company.
• Demonstrating the capacity of leading and efficiently managing radio projects, assuming the principles of social responsibility and showing the capacity to adapt to the changing environments typical of communication.
• Knowing how to work, manage and direct teams effectively in a radio station.  
• Knowing how to apply the acquired knowledge in developing a high capacity of communication within a competitive environment, driving the advance and use of new information and communication technologies.
• Dominating the new communication technologies, their application and professional uses.
• Capacity for market analysis, marketing and detection of business opportunities.
• Applying the acquired knowledge to decision making related to the journalistic treatment of the news in the radio medium in conditions of limited time and high pressure to achieve results.
• Developing great sensitivity in the performance of the professional and/or academic work with respect for the current regulations on both the level of Spain and Europe, in relation to codes of good practices, criteria of self-control, impulse and respect for the equality of sexes, of disabled persons, of the protection of children and, in general, the principles that are contained in the Spanish Constitution and the values of the Culture of Peace.
• Capacity to solve problems in situations of high competitive level and with a high degree of uncertainty, typical of the communication industries at the present time

Schedules