Branded Content falls within Content Marketing of an organization, and consists of a new way of communicating and relating the brand to its consumers.
Branded Content has positioned itself as one of the professions with the most future in marketing and digital communication, according to a study by IAB, Top Digital Trends 2021. This report indicates that Branded Content is a trend that is going to consolidate and will evolve into new formats.
The Master's Degree in Continuing Education in Creation, Production and Distribution of Branded Content offers a response to the demand for education in the field of branded content. Its professional orientation is included within communication, advertising and marketing, since these areas today conceptualize branded content as a communication tool in the strategy of organizations.
This exclusive program aims to offer students a comprehensive, advanced and specialized training to effectively face the creation, production and distribution of branded content from its strategic conception, its creative process, the different formats, the production phase, distribution and measurement.Read +
Until now, branded content actions were organized by professionals in advertising, journalism or audiovisual communication, but the existence of trained professionals with specific training from universities is becoming more and more necessary. For this reason, training in this field is essential to prepare students to be professionals in agencies or production companies specialized in content, or in advertising agencies with branded content departments. In this sense, advanced knowledge is needed in the creative approach and ideation of the content, in the execution and production of the actions, in the channels and platforms in which the content is consumed and its measurement.
However, only 6% of companies have specialized Branded Content teams, so companies linked to generating content will need specialized profiles in its creation, production and distribution.Read Less
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One more year, Nebrija University students reward the best campaigns of the year, excellence and recognition to the most outstanding protagonists of the sector, in an edition that was attended by Luis Bassat, Toni Segarra and Concha Wert.
Future candidates who want to dedicate themselves to these studies must be creative, innovative, with strategic ability, organization, proactive and possess skills to visualize and execute brand communication ideas.
Coming from Bachelor's and Undergraduate Degrees in the branch of Social and Legal Sciences, graduates in programs on Communication, Advertising and PR, Marketing, Journalism, Audiovisual Communication, Corporate Communication, Protocol and Events, and Tourism.
Degree:Master's Degree in Continuing Education in Creation, Production and Distribution of Branded Content
Learning Center:School of Communication and Arts
Places offered: Classroom attendance: 35 / Online: 50
Total Credits 60 credits.
Minimum 12 ECTS credits and maximum 60 ECTS credits per enrollment and academic year
Academic year it was introduced: 2023/2024
Duration: 1 year. From October to June
Teaching Type: Classroom attendance – Online
University Services: [+info]
The student must take 60 credits
In order to be able to access this program, the candidate must have a university degree in areas related to economics, business, communication (for example, Journalism or Audiovisual Communication), advertising, marketing, or demonstrable professional experience related to the field of knowledge.
One more year, students of the Bachelor's Degree in Corporate Communication, Protocol and Event Organization organize the Nebrija Event Awards. A meeting point between professionals in the sector and the future in event organization.
At the proposal of the School of Communication and Arts, Nebrija University has invested publicist Toni Segarra as Doctor Honoris Causa. Considered one of the best copywriters of his generation, the author of mythical slogans such as "¿Te gusta conducir?" (Do you like to drive?) and "Bienvenido a la República Independiente de tu casa" (Welcome to the Independent Republic of your home) was distinguished for his vital contribution to advertising language.
Not so long ago, event organization was nothing more than a subject in Marketing or Advertising degrees. Now, the sector has grown so much that it has its own identity. Glossary 109, presented at Nebrija University, aims to collect the 109 most-used terms in the day-to-day organization of events. [Leer más]