Master's Degree in Creation, Production and Distribution of Branded Content Continuing Education
One of the most demanded professional profiles
Branded Content falls within Content Marketing of an organization, and consists of a new way of communicating and relating the brand to its consumers.
Branded Content has positioned itself as one of the professions with the most future in marketing and digital communication, according to a study by IAB, Top Digital Trends 2021. This report indicates that Branded Content is a trend that is going to consolidate and will evolve into new formats.
The Master's Degree in Continuing Education in Creation, Production and Distribution of Branded Content offers a response to the demand for education in the field of branded content. Its professional orientation is included within communication, advertising and marketing, since these areas today conceptualize branded content as a communication tool in the strategy of organizations.
This exclusive program aims to offer students a comprehensive, advanced and specialized training to effectively face the creation, production and distribution of branded content from its strategic conception, its creative process, the different formats, the production phase, distribution and measurement.
Read +Until now, branded content actions were organized by professionals in advertising, journalism or audiovisual communication, but the existence of trained professionals with specific training from universities is becoming more and more necessary. For this reason, training in this field is essential to prepare students to be professionals in agencies or production companies specialized in content, or in advertising agencies with branded content departments. In this sense, advanced knowledge is needed in the creative approach and ideation of the content, in the execution and production of the actions, in the channels and platforms in which the content is consumed and its measurement.
However, only 6% of companies have specialized Branded Content teams, so companies linked to generating content will need specialized profiles in its creation, production and distribution.
Read LessDouble modality In classrom attendance and online
One more year, Nebrija University students reward the best campaigns of the year, excellence and recognition to the most outstanding protagonists of the sector, in an edition that was attended by Luis Bassat, Toni Segarra and Concha Wert.
Professional internships in the best companies and institutions in the sector
Curriculum
The student must take 60 credits
First Semester 30 ECTS
From October to January, both included- 2 ECTS | Branded Content
- 2 ECTS | Content marketing
- 4 ECTS | Brand territory and points of contact with the audience
- 2 ECTS | Brands that say something and brands that act (Storytelling and Storydoing)
- 4 ECTS | Generating ideas and visualizing content: script
- 4 ECTS | Audiovisual content
- 4 ECTS | Conversational content
- 4 ECTS | Editorial content
- 4 ECTS | Leisure content
Second Semester 30 ECTS
From January to June, both included- 2 ECTS | The brand as a means of communication
- 6 ECTS | Content production
- 4 ECTS | Content distribution
- 2 ECTS | Measurement, control and effectiveness of branded content
- 2 ECTS | Legal aspects of Branded Content
- 2 ECTS | Communication skills and project presentation
- 6 ECTS | Professional Academic Internship
- 6 ECTS | Final Research Project
More Academic Information
Official Degree:Master's Degree in Creation, Production and Distribution of Branded Content
Future candidates who want to dedicate themselves to these studies must be creative, innovative, with strategic ability, organization, proactive and possess skills to visualize and execute brand communication ideas.
Coming from Bachelor's and Undergraduate Degrees in the branch of Social and Legal Sciences, graduates in programs on Communication, Advertising and PR, Marketing, Journalism, Audiovisual Communication, Corporate Communication, Protocol and Events, and Tourism.
60 ECTS credits.
Minimum 12 ECTS and maximum 60 ECTS per registration and academic period
Center responsible:School of Communication and Arts
Branch of knowledge:
Available places: Classroom attendance: 35 / Online: 50
Type of Education: Classroom attendance – Online
Academic year in which it was implemented: 2023/2024
Languages: Spanish
Duration: 1 year. From October to June
University Services: [+info]
Competences
Specific Competences- SC1- Distinguish branded content as an alternative communication for organizations and as a way of connecting with their consumers.
- SC2- Identify and detect the different types of communication content of an organization for the creation and management of content strategies.
- SC3- Plan the communication content strategy transmitting brand values and establishing contact points with consumers.
- SC4- Identify the new role of organizations as issuers of media content, to understand their role within the sector.
- SC5- Create and evaluate the different types of brand content according to their nature and communication objectives, for the creation of brand content within the communication strategies of an organization.
- SC6 - Incorporate the knowledge acquired in the master's degree into a project to plan, defend and implement the creation, production and distribution of branded content.
Online Study
Awards to Global Campus Nebrija
Admission
In order to be able to access this program, the candidate must have a university degree in areas related to economics, business, communication (for example, Journalism or Audiovisual Communication), advertising, marketing, or demonstrable professional experience related to the field of knowledge.
University Life in Creation, Production and Distribution of Branded Content
Nebrija Event Awards
One more year, students of the Bachelor's Degree in Corporate Communication, Protocol and Event Organization organize the Nebrija Event Awards. A meeting point between professionals in the sector and the future in event organization.
Investiture ceremony of Toni Segarra as Doctor Honoris Causa
At the proposal of the School of Communication and Arts, Nebrija University has invested publicist Toni Segarra as Doctor Honoris Causa. Considered one of the best copywriters of his generation, the author of mythical slogans such as "¿Te gusta conducir?" (Do you like to drive?) and "Bienvenido a la República Independiente de tu casa" (Welcome to the Independent Republic of your home) was distinguished for his vital contribution to advertising language.
Glossary 109, neologisms in event organization
Not so long ago, event organization was nothing more than a subject in Marketing or Advertising degrees. Now, the sector has grown so much that it has its own identity. Glossary 109, presented at Nebrija University, aims to collect the 109 most-used terms in the day-to-day organization of events. [Leer más]
