Master’s Degree in Integrated Advertising Management

One of the best programs in the sector according to the El Mundo ranking
Master’s Degree in Integrated Advertising Management

Master's Degree in Master’s Degree in Integrated Advertising Management


One of the best
Advertising programs
Ranking of El Mundo

Ranking Forbes - Top 5 Spanish Universities Ranking Forbes University 2021

High score teaching and internacionalization QS Stars Ranking

High score online learning QS Stars Ranking

High score employability & inclusiveness QS Stars Ranking

"1st" Spanish University in Teaching uRanking

Among the 6 best Private Universities CyD Foundation

3rd Spanish private University in transparency CyT Foundation

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Summary table

Student profile: Those interested in obtaining the Master's Degree in Integrated Advertising Management should be interested in the communication environment in all its dimensions, be able to communicate orally and in writing, show potential to think outside the established frameworks, and have creative features in all aspects. They must be students who have obtained preferably Undergraduate Degrees, or other degrees that are expressly declared equivalent, in Advertising and Public Relations, Audiovisual Communication, Business Studies, Business Administration and Management, Design, Marketing or Research and market techniques, among other degrees.

Graduate profile: Professionals with the ability to develop a comprehensive communication campaign in its entirety, covering all phases of project creation and being able to direct and manage them. Professionals with a global vision of advertising that dominate the areas of administration and execution, creativity and planning and strategy.

Official Degree:Master’s Degree in Integrated Advertising Management

Center responsible:School of Communication and Arts

Branch of knowledge: Social and Legal Sciences

Openings available: Classroom attendance: 45

Total Credits:60 credits.
. Minimum 12 ECTS credits and maximum 60 ECTS credits per enrollment and academic year.
Full time: Minimum 30 ECTS credits and maximum 60 ECTS credits.
Part-time: Minimum 12 ECTS credits and maximum 30 ECTS credits.

Academic year in which it was implemented: 2013-2014

Duration: 1 year. From October to June

Quality of the degree

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The only Official Master's Degree that prepares one for maximum departmental performance: Advertising Management from an Integrated perspective

Companies are currently demanding professionals with an integrated, not as specialized, training; polyvalent profiles in which a good foundation, strategic instinct and the search for innovation and creativity stand out. Professionals who know how to work as a team in the areas of strategic management, creation and administration of content or planning.

TBWA España, partner of the degree, is one of the most awarded agencies in the field of creativity thanks to its exclusive Disruption methodology, which our students experience in the Master's degree in Integrated Advertising Management of Nebrija University.

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Currently in the area of communication, and especially in advertising communication, the market demands highly qualified positions with an integrated and hybrid training, not just a specialized one. Studies on employability underline that the most valued competences by companies are related to the skills of versatility, teamwork, innovation, flexibility and strategic vision.

Precisely, the Master's Degree in Integrated Advertising Management, in collaboration with the TBWA España agency, promotes strategic instinct and the search for innovation and creativity in all areas. With this Master's degree, students are taught the skills necessary to work in a constantly evolving communication environment, which requires professionals in the areas of strategic administration, content management and creation and in the media area. It trains professionals with a global vision of advertising, delving into three areas: management and execution, strategy and creativity, and planning.

In addition, the special collaboration with the TBWA España agency, provides the necessary endorsement to offer a practical education that is connected to the profession. This collaboration is also reflected in the various subjects that are taught by TBWA professionals, and that students take at the agency's installations. In this way, the student's work begins as a team, under the direction of the teachers of the Master's degree, who act as if they were heads of department.

During the academic year, students create and execute communication campaigns for real advertisers, some of which are broadcast on Canal NebrijaTV, the university's Internet television network.

The effective professional dimension, achieving numerous successes in advertising competitions with students, such as, for example, the victory in the last two consecutive years 2019 and 2020 in the Telepizza Excellence Lab, the Club de Creativos Tour award, and shortlist of the Cannes Lions Festival.


TBWA is an international advertising agency whose head office is in New York. It is part of the Omnicom Group. It was founded by William Tragos, Claude Bonnage, Uli Wiesendanger and Paolo Ajroli, whose first letters of their surnames gave rise to the name of the agency. Its campaigns for Absolut Vodka and McDonald's are part of the history of global advertising. In Spain, they work for important clients such as Banco Santander, Adidas, Sony, Vichy, Nissan, Pascual and, of course, for McDonald's and for Absolut Vodka. TBWA has been the most awarded agency during the years 2012, 2013 and 2014, according to the ranking of the magazine Anuncios.

What does it mean to have TBWA as a partner?

  • Involvement of the agency in the development of the program.
  • Involvement of TBWA professors in the subjects.
  • Visibility of the master's degree through the agency's Communication department.

The TBWA agency understands our Master's degree as a communication asset and, above all, as a lever to legitimize its role as a relevant player in the current commercial communication ecosystem.

Likewise, the professional partner is fully willing to actively collaborate with our university in terms of communication, promotion and constant contribution to the program.

Frutos Moreno Escobar

Frutos Moreno Escobar

President of TBWA España

“Training young people in the world of advertising is like uniting two inexhaustible sources of ideas, of energy, of dreams, of visions, of life. Young people, like advertising, move the world, create trends in behavior and consumption, and are the catalysts of great changes. Connoisseurs and users of new technologies, young people and advertising always seek to innovate, surprise, entertain, learning without neglecting spontaneity and intuition. In TBWA we support changing the rules, challenging conventions, creating and giving life to visionary ideas, in short, we support young people”.

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Taught at an international urban campus in the center of Madrid

We train professionals

All the professors who teach in this Master's degree have accredited professional experience at the highest level in their area, be it content creation, strategy or innovation in media.

Master’s degree with high employability

The curriculum, modified and approved by ANECA in May 2019, guarantees the full updating and relevance of its contents.

Learn from the best

The faculty, complying with the ANECA guidelines in academic terms, has managed to attract a staff of professional professors of the highest relevance and reputation.


BOE No. 65, of March 17, 2014
All our degrees and study plans have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 60 credits

1st Semester30 ECTS

  • From October to January, both inclusive 30 ECTS
  • 4 ECTS | Brand creation and strategy: Branding
  • 4 ECTS | Integrated creativity
  • 2 ECTS | Target, contact points and POEM media management
  • 4 ECTS | Account management (Customer and process)
  • 4 ECTS | Social Media Strategy
  • 2 ECTS | Art design and management
  • 4 ECTS | Research, web analytics and efficiency control
  • 4 ECTS | Brand content creation (Branded Content)
  • 2 ECTS | Professional norms and regulations

2nd Semester 30 ECTS

  • From February to June, both inclusive 30 ECTS
  • 2 ECTS | Production of advertising content
  • 2 ECTS | Mobile marketing and new communication trends
  • 2 ECTS | Executive and presentation skills
  • 4 ECTS | Strategic creative management
  • 4 ECTS | Integrated media planning
  • 4 ECTS | Strategic creative direction and innovation development
  • 4 ECTS | Professional internships
  • 8 ECTS | Final research project of the master's degree

More Academic Information


Career Opportunities

The teaching staff at the School of Communication and Arts is made up of professionals from each field of specialization, who carry out a teaching method based on the conviction that what we learn, we learn by doing it.

Integration with the profession is based on the incorporation of professionals as associate professors who support each program, in a teaching methodology inspired by the proposal of learning by doing that emphasizes the experiential aspect in the classrooms and in academic extension activities.

The Master's Degree in Integrated Advertising Management - TBWA has an extensive program of internships in TBWA and other most important companies in the advertising sector in our country.

The Master's Degree in Integrated Advertising Management trains professionals whose future work could be:

  • Account managers (planners).
  • Directors of strategic planning.
  • Directors of content creation.
  • Directors and / or experts in media and integrated planning.

However, we cannot forget that an integrating profile is required in the sector, a person capable of solving creative, strategic and media actions, for which the Master’s degree will train a complete professional.


image/svg+xml News in Integrated Advertising

The Master's Degrees of the School of Communication Sciences begin

The Dean, Marta Perlado, and the representatives of the collaborating companies inaugurate the academic year of the postgraduate programs of the School of Communication and Arts of Nebrija University.

Máster Acreditado