Companies currently demand professionals with an integrated education, and not so much specialized, polyvalent profiles in which a good base, strategic instinct and the search for innovation and creativity stand out. Professionals who know how to work as a team in the areas of strategic management, content creation and management, and planning
This Master's degree has a high employability for students. The curriculum was modified and approved by ANECA in May 2019, guaranteeing the full updating and relevance of the content taught. The faculty, which, in compliance with the ANECA guidelines in academic terms, has managed to attract a group of professional teachers of the highest relevance and reputation. Nebrija professors also contribute their experience in the labor market and their research profile.
Our key in the training of professionals, with a versatile vision of the market, creating profiles capable of adapting to the needs required by society.
The Master's Degree in Integrated Advertising Management from Nebrija University is in 3rd position in the Ranking put out by El Mundo newspaper in 2023, which offers information on postgraduate courses in Spain. This ranking is prepared every year as a postgraduate reference guide, in which 750 experts, professors, students, graduates of the degrees themselves, and collaborating companies take part, and year after year we are placed in the top positions.
Once again, the students of Nebrija University award the best campaigns of the year, for excellence and recognition to the most outstanding protagonists of the sector, in an edition that was attended by Luis Bassat, Toni Segarra and Concha Wert.
Student profile: Those interested in obtaining the Master's Degree in Integrated Advertising Management should be interested in the communication environment in all its dimensions, be able to communicate orally and in writing, show potential to think outside the established frameworks, and have creative features in all aspects. They must be students who have obtained preferably Undergraduate Degrees, or other degrees that are expressly declared equivalent, in Advertising and Public Relations, Audiovisual Communication, Business Studies, Business Administration and Management, Design, Marketing or Research and market techniques, among other degrees.
Graduate profile: Professionals with the ability to develop a comprehensive communication campaign in its entirety, covering all phases of project creation and being able to direct and manage them. Professionals with a global vision of advertising that dominate the areas of administration and execution, creativity and planning and strategy.
Official Degree:Master’s Degree in Integrated Advertising Management
Center responsible:School of Communication and Arts
Branch of knowledge: Social and Legal Sciences
Openings available: Classroom attendance: 45
Total Credits:60 credits.
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Minimum 12 ECTS credits and maximum 60 ECTS credits per enrollment and academic year.
Full time: Minimum 30 ECTS credits and maximum 60 ECTS credits.
Part-time: Minimum 12 ECTS credits and maximum 30 ECTS credits.
Academic year in which it was implemented: 2013-2014
Duration: 1 year. From October to June
Type of Education: Classroom attendance
Academic Regulations: General student’s regulations. Credit transfer and recognition. Regulation of student participation. Common procedures for carrying out the Final Research Project
University Services: [+info]
BOE No. 65, of March 17, 2014
All our degrees and study plans have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 60 credits
Profesores Professors | Porcentaje de Doctores Percentage of PhD holders |
22 | 70% |
Access
As established in article 16 of RD 1393/2007, modified by RD 861/2010, students who meet any of the following conditions may access these studies:
For this Master's Degree, the Bachelor's Degree or Undergraduate Degree in Advertising and Public Relations, Bachelor's Degree in Business Administration and Management, Bachelor's Degree in Journalism and Bachelor's Degree in Audiovisual Communication will be especially valued.
In addition to the legal requirements, the university requires the student to pass its own entrance tests, the Admission Exams.
The admission process to the Master's degree begins by sending the following documentation by post or courier to the Postgraduate Admissions Section:
Once the documentation has been received and it has been verified that the submitted degree grants access to the Master's degree, as established in arts. 15 and 16 of Royal Decree 1393/2007, the candidates take the proficiency test of their chosen program, whose execution is handled by the Department of University Development. This test is carried out in person in Madrid and in different Spanish cities and, additionally, it can also be taken remotely (online).
The proficiency test, which aims to analyze the student's abilities to complete the Master's program, assesses the candidate's profile and abilities, so it does not require prior preparation and allows the student to receive more extensive and personalized advice on their academic and professional options. This proficiency test consists of two parts: the first is an aptitude test with which the maturity of the student is evaluated, and the reasons that lead him/her to study with us are analyzed. The second is a specific test for the chosen program.
Once the different phases of the admission tests have been completed, the candidate has a personal interview with the Master's Degree Coordinator, who makes a report on the candidate's skills profile, their maturity, their personal interest in the Master's degree, and their suitability for the degree, which is attached to the file to be studied by the Admissions Commission. In the case of taking the written tests remotely, the personal interview will be carried out via videoconference.
Once the admission tests have been completed, the Admissions Commission, made up of those responsible for the Department itself, the Registrar's Office and the Department of University Development, analyzes the results and the documentation submitted by the candidate, and approves or rejects the application. The candidate receives written information about their admission, which is carried out by telephone, about the result of the admission process and about the formalization of their enrollment in the Program, what final documentation that must be submitted, duly legalized, etc.
The weighting of these admission tests is specified below:
The teaching staff at the School of Communication and Arts is made up of professionals from each field of specialization, who carry out a teaching method based on the conviction that what we learn, we learn by doing it.
Integration with the profession is based on the incorporation of professionals as associate professors who support each program, in a teaching methodology inspired by the proposal of learning by doing that emphasizes the experiential aspect in the classrooms and in academic extension activities.
The Master's Degree in Integrated Advertising Management trains professionals whose future work could be:
However, we cannot forget that an integrating profile is required in the sector, a person capable of solving creative, strategic and media actions, for which the Master’s degree will train a complete professional.
More information on Company Internships List of companies and institutions where the students of the master's degree have carried out internships under educational cooperation agreementsA pre-professional activity in which our students show the knowledge, competences and abilities they have acquired during their education at our university. The aim is to make them feel like authentic journalists, editors, cameramen, presenters, announcers, photographers and editors.
At the proposal of the School of Communication and Arts, Nebrija University has invested publicist Toni Segarra as Doctor Honoris Causa. Considered one of the best copywriters of his generation, the author of mythical slogans such as “¿Te gusta conducir?” (Do you like to drive?) and “Bienvenido a la República Independiente de tu casa” (Welcome to the Independent Republic of your home), he was honored for his vital contribution to advertising language.