900 321 322 900 321 322

Master’s Degree in Integrated Advertising ManagementTBWA

One of the best programs in the sector according to the 2018 ranking of El Mundo
Amplía información Master’s Degree in Integrated Advertising Management Master’s Degree in Integrated Advertising Management

One of the best
Advertising programs
Ranking of El Mundo


High score
teaching and internacionalization
QS Stars Ranking


High score
online learning
QS Stars Ranking


High score
employability & inclusiveness
QS Stars Ranking


2nd Spanish University
in Employability


We are among the 6 best
Private Universities
CyD Foundation


2nd Spanish private University
in transparency
CyT Foundation

> Español

Master's Degree in Master’s Degree in Integrated Advertising Management TBWA

Read more

Summary table

Student profile: Those interested in obtaining the Master's Degree in Integrated Advertising Management should be interested in the communication environment in all its dimensions, be able to communicate orally and in writing, show potential to think outside the established frameworks, and have creative features in all aspects. They must be students who have obtained preferably Undergraduate Degrees, or other degrees that are expressly declared equivalent, in Advertising and Public Relations, Audiovisual Communication, Business Studies, Business Administration and Management, Design, Marketing or Research and market techniques, among other degrees.

Graduate profile: Professionals with the ability to develop a comprehensive communication campaign in its entirety, covering all phases of project creation and being able to direct and manage them. Professionals with a global vision of advertising that dominate the areas of administration and execution, creativity and planning and strategy.

Official Degree:Master’s Degree in Integrated Advertising Management

Center responsible:School of Communication and Arts

Branch of knowledge: Social and Legal Sciences

Openings available: - Classroom attendance: 45 - Online: 60

Total Credits:60 credits.
. Minimum 12 ECTS credits and maximum 60 ECTS credits per enrollment and academic year.
Full time: Minimum 24 ECTS credits and maximum 60 ECTS credits.
Part-time: Minimum 12 ECTS credits and maximum 50 ECTS credits.

Academic year in which it was implemented: 2013-2014

Duration: 1 year. From October to June

Type of Education: Classroom attendance / Online

Academic Regulations: General student’s regulations. Credit transfer and recognition. Regulation of student participation.

University Services: [+info]

Quality of the degree

Read less

Program that addresses the on and off integration from an executive approach

Companies are currently demanding professionals with an integrated, not as specialized, training; polyvalent profiles in which a good foundation, strategic instinct and the search for innovation and creativity stand out. Professionals who know how to work as a team in the areas of strategic management, creation and administration of content or planning.

TBWA España, partner of the degree, is one of the most awarded agencies in the field of creativity thanks to its exclusive Disruption methodology, which our students experience in the Master's degree in Integrated Advertising Management of Nebrija University.

Read more

Currently in the area of communication, and especially in advertising communication, the market demands highly qualified positions with an integrated and hybrid training, not just a specialized one. Studies on employability underline that the most valued competences by companies are related to the skills of versatility, teamwork, innovation, flexibility and strategic vision.

Precisely, the Master's Degree in Integrated Advertising Management, in collaboration with the TBWA España agency, promotes strategic instinct and the search for innovation and creativity in all areas. With this Master's degree, students are taught the skills necessary to work in a constantly evolving communication environment, which requires professionals in the areas of strategic administration, content management and creation and in the media area. It trains professionals with a global vision of advertising, delving into three areas: management and execution, strategy and creativity, and planning.

In addition, the special collaboration with the TBWA España agency, provides the necessary endorsement to offer a practical education that is connected to the profession. This collaboration is also reflected in the various subjects that are taught by TBWA professionals, and that students take at the agency's installations. In this way, the student's work begins as a team, under the direction of the teachers of the Master's degree, who act as if they were heads of department.

During the academic year, students create and execute communication campaigns for real advertisers, some of which are broadcast on Canal NebrijaTV, the university's Internet television network.

TBWA is an international advertising agency whose head office is in New York. It is part of the Omnicom Group. It was founded by William Tragos, Claude Bonnage, Uli Wiesendanger and Paolo Ajroli, whose first letters of their surnames gave rise to the name of the agency. Its campaigns for Absolut Vodka and McDonald's are part of the history of global advertising. In Spain, they work for important clients such as Banco Santander, Adidas, Sony, Vichy, Nissan, Pascual and, of course, for McDonald's and for Absolut Vodka. TBWA has been the most awarded agency during the years 2012, 2013 and 2014, according to the ranking of the magazine Anuncios.

Frutos Moreno Escobar

Frutos Moreno Escobar

President of TBWA España

“Training young people in the world of advertising is like uniting two inexhaustible sources of ideas, of energy, of dreams, of visions, of life. Young people, like advertising, move the world, create trends in behavior and consumption, and are the catalysts of great changes. Connoisseurs and users of new technologies, young people and advertising always seek to innovate, surprise, entertain, learning without neglecting spontaneity and intuition. In TBWA we support changing the rules, challenging conventions, creating and giving life to visionary ideas, in short, we support young people”.

Read less

Taught at an international urban campus in the center of Madrid

We train professionals

All the professors who teach in this Master's degree have accredited professional experience at the highest level in their area, be it content creation, strategy or innovation in media.

Internships with the best

Extensive internship program in TBWA and in the rest of companies of the most important advertising sector of our country.

A master's degree with a future and high employability

Program included among the three best in the field of Advertising in the ranking of the newspaper El Mundo.

Expand your education

If we are all different, why do we study the same thing?

Diploma in English Professional Skills

Nebrija University, which is strongly committed to languages and quality, provides the student with an academic certification in English, an ideal complement to achieve the B2 and C1 levels.

Subjects in Professional Competencies

Promotion of competencies oriented to employability, management skills, coaching, personal branding and any other topic related to professional and social development, which may be chosen by the student to enrich their personal and professional training.

The University puts within the students' reach a total of three subjects to acquire the knowledge and skills necessary to become a competent professional within the demands of the current labor market.


BOE No. 65, of March 17, 2014
All our degrees and study plans have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 60 credits

1st term of the master’s degree 30 ECTS

  • First Semester 30 ECTS
  • 4 ECTS | Brand creation and strategy: Branding
  • 4 ECTS | Integrated and digital creativity
  • 2 ECTS | Target, contact points and POEM media management
  • 4 ECTS | Account management (Customer and process)
  • 4 ECTS | Social Media and Community Manager
  • 2 ECTS | Art design and management
  • 4 ECTS | Research, web analytics and efficiency control
  • 4 ECTS | Brand content creation workshop (Branded Content)
  • 2 ECTS | Professional norms and regulations

2nd term of the master’s degree 30 ECTS

  • First Semester 30 ECTS
  • 2 ECTS | Production
  • 2 ECTS | Mobile Marketing and new online trends
  • 2 ECTS | Management skills
  • 4 ECTS | Strategic creative management
  • 4 ECTS | Integrated media planning
  • 4 ECTS | Strategic planning (Account Planning)
  • 4 ECTS | Professional internships
  • 8 ECTS | Final research project of the master's degree

More Academic Information


Career Opportunities

The teaching staff at the School of Communication and Arts is made up of professionals from each field of specialization, who carry out a teaching method based on the conviction that what we learn, we learn by doing it.

Integration with the profession is based on the incorporation of professionals as associate professors who support each program, in a teaching methodology inspired by the proposal of learning by doing that emphasizes the experiential aspect in the classrooms and in academic extension activities.

The Master's Degree in Integrated Advertising Management - TBWA has an extensive program of internships in TBWA and other most important companies in the advertising sector in our country.

The Master's Degree in Integrated Advertising Management trains professionals whose future work could be:

  • Account managers (planners).
  • Directors of strategic planning.
  • Directors of content creation.
  • Directors and / or experts in media and integrated planning.

However, we cannot forget that an integrating profile is required in the sector, a person capable of solving creative, strategic and media actions, for which the Master’s degree will train a complete professional.


School of Communication and Arts

Now in Integrated Advertising

The Master's Degrees of the School of Communication Sciences begin

The Dean, Marta Perlado, and the representatives of the collaborating companies inaugurate the academic year of the postgraduate programs of the School of Communication and Arts of Nebrija University.