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Student profile: Those interested in obtaining the Master's Degree in Integrated Advertising Management should be interested in the communication environment in all its dimensions, be able to communicate orally and in writing, show potential to think outside the established frameworks, and have creative features in all aspects. They must be students who have obtained preferably Undergraduate Degrees, or other degrees that are expressly declared equivalent, in Advertising and Public Relations, Audiovisual Communication, Business Studies, Business Administration and Management, Design, Marketing or Research and market techniques, among other degrees.
Graduate profile: Professionals with the ability to develop a comprehensive communication campaign in its entirety, covering all phases of project creation and being able to direct and manage them. Professionals with a global vision of advertising that dominate the areas of administration and execution, creativity and planning and strategy.
Official Degree:Master’s Degree in Integrated Advertising Management
Center responsible:School of Communication and Arts
Branch of knowledge: Social and Legal Sciences
Openings available: Classroom attendance: 45
Total Credits:60 credits.
. Minimum 12 ECTS credits and maximum 60 ECTS credits per enrollment and academic year.
Full time: Minimum 30 ECTS credits and maximum 60 ECTS credits.
Part-time: Minimum 12 ECTS credits and maximum 30 ECTS credits.
Academic year in which it was implemented: 2013-2014
Duration: 1 year. From October to June
Type of Education: Classroom attendance
Academic Regulations: General student’s regulations. Credit transfer and recognition. Regulation of student participation. Common procedures for carrying out the Final Research Project
University Services: [+info]
Companies are currently demanding professionals with an integrated, not as specialized, training; polyvalent profiles in which a good foundation, strategic instinct and the search for innovation and creativity stand out. Professionals who know how to work as a team in the areas of strategic management, creation and administration of content or planning.
TBWA España, partner of the degree, is one of the most awarded agencies in the field of creativity thanks to its exclusive Disruption methodology, which our students experience in the Master's degree in Integrated Advertising Management of Nebrija University.
Currently in the area of communication, and especially in advertising communication, the market demands highly qualified positions with an integrated and hybrid training, not just a specialized one. Studies on employability underline that the most valued competences by companies are related to the skills of versatility, teamwork, innovation, flexibility and strategic vision.
Precisely, the Master's Degree in Integrated Advertising Management, in collaboration with the TBWA España agency, promotes strategic instinct and the search for innovation and creativity in all areas. With this Master's degree, students are taught the skills necessary to work in a constantly evolving communication environment, which requires professionals in the areas of strategic administration, content management and creation and in the media area. It trains professionals with a global vision of advertising, delving into three areas: management and execution, strategy and creativity, and planning.
In addition, the special collaboration with the TBWA España agency, provides the necessary endorsement to offer a practical education that is connected to the profession. This collaboration is also reflected in the various subjects that are taught by TBWA professionals, and that students take at the agency's installations. In this way, the student's work begins as a team, under the direction of the teachers of the Master's degree, who act as if they were heads of department.
During the academic year, students create and execute communication campaigns for real advertisers, some of which are broadcast on Canal NebrijaTV, the university's Internet television network.
TBWA is an international advertising agency whose head office is in New York. It is part of the Omnicom Group. It was founded by William Tragos, Claude Bonnage, Uli Wiesendanger and Paolo Ajroli, whose first letters of their surnames gave rise to the name of the agency. Its campaigns for Absolut Vodka and McDonald's are part of the history of global advertising. In Spain, they work for important clients such as Banco Santander, Adidas, Sony, Vichy, Nissan, Pascual and, of course, for McDonald's and for Absolut Vodka. TBWA has been the most awarded agency during the years 2012, 2013 and 2014, according to the ranking of the magazine Anuncios.
What does it mean to have TBWA as a partner?
The TBWA agency understands our Master's degree as a communication asset and, above all, as a lever to legitimize its role as a relevant player in the current commercial communication ecosystem.
Likewise, the professional partner is fully willing to actively collaborate with our university in terms of communication, promotion and constant contribution to the program.
President of TBWA España
“Training young people in the world of advertising is like uniting two inexhaustible sources of ideas, of energy, of dreams, of visions, of life. Young people, like advertising, move the world, create trends in behavior and consumption, and are the catalysts of great changes. Connoisseurs and users of new technologies, young people and advertising always seek to innovate, surprise, entertain, learning without neglecting spontaneity and intuition. In TBWA we support changing the rules, challenging conventions, creating and giving life to visionary ideas, in short, we support young people”.
All the professors who teach in this Master's degree have accredited professional experience at the highest level in their area, be it content creation, strategy or innovation in media.
The curriculum, modified and approved by ANECA in May 2019, guarantees the full updating and relevance of its contents.
The faculty, complying with the ANECA guidelines in academic terms, has managed to attract a staff of professional professors of the highest relevance and reputation.
BOE No. 65, of March 17, 2014
All our degrees and study plans have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 60 credits
|Profesores Professors||Porcentaje de Doctores Percentage of PhD holders|
As established in article 16 of RD 1393/2007, modified by RD 861/2010, students who meet any of the following conditions may access these studies:
For this Master's Degree, the Bachelor's Degree or Undergraduate Degree in Advertising and Public Relations, Bachelor's Degree in Business Administration and Management, Bachelor's Degree in Journalism and Bachelor's Degree in Audiovisual Communication will be especially valued.
In addition to the legal requirements, the university requires the student to pass its own entrance tests, the Admission Exams.
The admission process to the Master's degree begins by sending the following documentation by post or courier to the Postgraduate Admissions Section:
Once the documentation has been received and it has been verified that the submitted degree grants access to the Master's degree, as established in arts. 15 and 16 of Royal Decree 1393/2007, the candidates take the proficiency test of their chosen program, whose execution is handled by the Department of University Development. This test is carried out in person in Madrid and in different Spanish cities and, additionally, it can also be taken remotely (online).
The proficiency test, which aims to analyze the student's abilities to complete the Master's program, assesses the candidate's profile and abilities, so it does not require prior preparation and allows the student to receive more extensive and personalized advice on their academic and professional options. This proficiency test consists of two parts: the first is an aptitude test with which the maturity of the student is evaluated, and the reasons that lead him/her to study with us are analyzed. The second is a specific test for the chosen program.
Once the different phases of the admission tests have been completed, the candidate has a personal interview with the Master's Degree Coordinator, who makes a report on the candidate's skills profile, their maturity, their personal interest in the Master's degree, and their suitability for the degree, which is attached to the file to be studied by the Admissions Commission. In the case of taking the written tests remotely, the personal interview will be carried out via videoconference.
Once the admission tests have been completed, the Admissions Commission, made up of those responsible for the Department itself, the Registrar's Office and the Department of University Development, analyzes the results and the documentation submitted by the candidate, and approves or rejects the application. The candidate receives written information about their admission, which is carried out by telephone, about the result of the admission process and about the formalization of their enrollment in the Program, what final documentation that must be submitted, duly legalized, etc.
The weighting of these admission tests is specified below:
The teaching staff at the School of Communication and Arts is made up of professionals from each field of specialization, who carry out a teaching method based on the conviction that what we learn, we learn by doing it.
Integration with the profession is based on the incorporation of professionals as associate professors who support each program, in a teaching methodology inspired by the proposal of learning by doing that emphasizes the experiential aspect in the classrooms and in academic extension activities.
The Master's Degree in Integrated Advertising Management - TBWA has an extensive program of internships in TBWA and other most important companies in the advertising sector in our country.
The Master's Degree in Integrated Advertising Management trains professionals whose future work could be:
However, we cannot forget that an integrating profile is required in the sector, a person capable of solving creative, strategic and media actions, for which the Master’s degree will train a complete professional.
The Dean, Marta Perlado, and the representatives of the collaborating companies inaugurate the academic year of the postgraduate programs of the School of Communication and Arts of Nebrija University.