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Master’s Degree in Integrated Advertising Management

Among the four best Masters in Advertising in Spain (Ranking El Mundo)

Starts on 01/10/2026
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Una mujer sonriente trabaja en su computadora portátil en un entorno luminoso.
  • Campus
    Campus of Communication and Arts in Madrid - San Francisco de Sales
  • Modality
    Classroom Attendance
  • Languages
    Spanish
  • Credits
    60 ECTS
  • Duration
    1 COURSE
  • The only Official Master's Degree that prepares for the highest departmental performance: Advertising Management from an Integrated perspective

    The only Official Master's Degree that prepares for the highest departmental performance: Advertising Management from an Integrated perspective.

    Companies currently demand professionals with an integrated preparation, and not so much specialised, versatile profiles in which a good base, strategic instinct and the search for innovation and creativity stand out. Professionals who know how to work in teams in the areas of strategic management, content creation and management or planning.

    This Master's Degree has a high employability for students. The syllabus was modified and approved by ANECA in May 2019, guaranteeing the full updating and relevance of the contents taught. The teaching staff, which complies with ANECA guidelines in academic terms, has managed to attract a staff of professional professors of the highest relevance and reputation. Nebrija's professors also contribute their experience in the labour market and their research profile.

    Our key to training professionals with a versatile vision of the market, creating profiles capable of adapting to the needs required by society.

    The Master in Integrated Advertising Management of the Nebrija University is in 4th position in the Ranking that has made the newspaper El Mundo in the year 2024 offering information on postgraduate degrees in Spain. This ranking is elaborated every year as a reference guide of postgraduate degrees in which 750 experts, teachers, students, graduates of the degrees themselves and collaborating companies participate, and we appear year after year in the top positions.

    marta-perlado.jpeg
    Marta Perlado
    Dean of the Faculty of Communication and Arts

    "At the Faculty, we believe in communication and arts that are capable of integrating knowledge, creativity and commitment to understand the global world and contribute to transforming it".

    Una imagen que muestra el logotipo de BBDO y Proximity.
    Una imagen que muestra el logotipo de BBDO y Proximity.

    BBDO&Proximity, one of the leading communications groups in Spain and internationally, with a long and reputable track record in advertising services, digital and interactive marketing, direct and promotional marketing and other specialised communications services.

    Una imagen que muestra el logotipo de BBDO y Proximity.
    Una imagen que muestra el logotipo de BBDO y Proximity.

    International Urban Campus in the centre of Madrid

    Among the 4 best Masters in Advertising

    Programme included among the four best Masters in Advertising and Public Relations in Spain according to the prestigious Ranking of El Mundo 2024.

    Highly employable master's degree

    The syllabus, modified and approved by ANECA in May 2019, guarantees that the contents are fully up to date and relevant.

    Learn with the best

    The teaching staff, which complies with ANECA guidelines in academic terms, has managed to attract a staff of professional lecturers of the highest relevance and reputation.

    Among the 4 best Masters in Advertising

    Programme included among the four best Masters in Advertising and Public Relations in Spain according to the prestigious Ranking of El Mundo 2024.

    Highly employable master's degree

    The syllabus, modified and approved by ANECA in May 2019, guarantees that the contents are fully up to date and relevant.

    Learn with the best

    The teaching staff, which complies with ANECA guidelines in academic terms, has managed to attract a staff of professional lecturers of the highest relevance and reputation.

    Syllabus

    BOE Num. 65, of 17 March 2014
    All our degrees and syllabuses have been developed in accordance with the new guidelines set by current legislation, and have already been verified by the National Agency for Quality Assessment.
    Students must take 60 credits

    60 ECTS

    Price

    PRESENT

    RRP 26-27
    PRERRESERVE
    RESERVE
    Nº FEES
    AMOUNT FEE
    13.500€
    800€
    1.500€
    10
    1.120€
    Virginia Navarro Mangado

    Virginia Navarro Mangado

    Directora del Máster en Dirección de Publicidad Integrada

    Teachers

    Professors: 20

    Percentage of PhDs: 60%

    Start your admission process

    Find out more at

    Academic Information

    Quality

    Faculty or school responsible: Faculty of Communication and Arts

    Branch of knowledge: Social and Legal Sciences

    Number of places available: 45

    Type of course: Classroom-based

    Academic year in which it was introduced: 2013-2014

    Languages: Spanish

    Duration: 1 academic year

    Total credits: 60 credits

    Minimum 12 ECTS and maximum 60 ECTS per enrolment and teaching period. Full-time: Minimum 30 ECTS and maximum 60 ECTS. Part-time: Minimum 12 ECTS and maximum 30 ECTS.

    Employability

    The teaching team of the Faculty of Communication and Arts is made up of professionals in each area of specialisation, who develop a teaching method based on the conviction that what we learn, we learn by doing.

    Integration with the profession is based on the incorporation of professionals as associate lecturers who are endorsers of each programme, in a teaching methodology inspired by the learning by doing approach that focuses on the experiential aspect in the classroom and in academic extension activities.

    The Master's Degree in Integrated Advertising Management has an extensive internship programme in some of the most important companies in the advertising sector in our country.

    The Master's Degree in Integrated Advertising Management trains professionals whose professional future will be as:

    Account managers (planners).

    Strategic planning managers.

    Content creation managers.

    Managers and/or experts in media and integrated planning.

    Account managers (planners).

    Strategic planning managers.

    Content creation managers.

    Managers and/or experts in media and integrated planning.

    However, we cannot forget that an integrated profile is required in the sector, capable of solving creative, strategic and media actions, which is why the Master's Degree will train a complete professional.

    82%

    Employability

    1

    University in Spain
    to apply the Disruption methodology

    4

    Position
    Masters in Advertising Ranking El Mundo 2024

    Internship Partnership Agreements

    This Master's Degree has collaboration agreements for professional internships with some of the best companies and institutions in the sector, among which the following stand out:

    • Una imagen que muestra el logotipo de BBDO y Proximity.
    • Logo de la empresa Dentsu en color gris.
    • Logotipo de la empresa McCann.
    • Logotipo de Movistar con el símbolo '+' en color azul.
    • Logotipo del BBVA en color azul.
    • Logotipo de la empresa Accenture que destaca por su diseño moderno y minimalista.
    • Logotipo de la empresa Ogilvy.
    Una imagen que muestra el logotipo de BBDO y Proximity.
    Logo de la empresa Dentsu en color gris.
    Logotipo de la empresa McCann.
    Logotipo de Movistar con el símbolo '+' en color azul.
    Logotipo del BBVA en color azul.
    Logotipo de la empresa Accenture que destaca por su diseño moderno y minimalista.
    Logotipo de la empresa Ogilvy.

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