Master´s Degree in Event Organization and Management Newlink - Globally

Competences

Basic competences

• Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context.
• That the students know how to apply the acquired knowledge and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their area of study.
• That students are able to integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of their knowledge and judgments.
• That students know how to communicate their conclusions and the ultimate knowledge and reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way.
• That students possess the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.

General competences

• Develop the ability for autonomous learning in order to adapt to a changing environment with multiple challenges, typical of the field of Corporate Communication and PR.
• Solve problems and make effective decisions in the face of problems that arise and situations of highly competitive level in the event management and organization sector.
• Master the techniques and dynamics applied to event planning and production.
• Work as a team effectively in the context of event management and organization.
• Apply the techniques of organization and management of events in the context of companies and institutions, meeting their communicative needs.
• Demonstrate social sensitivity in the development of their professional work in compliance with current regulations at both Spanish and European levels, codes of good practice, self-control criteria, gender equality, special needs of people with disabilities, protection of children and, in general, the principles contained in the Spanish Constitution and to the values of the Culture of Peace.
• Apply in the event sector the skills acquired during the development of the training program.
• Know in depth the application of legislation, safety and accessibility standards in events.
• Manage oral communication skills to effectively develop the organization and direction of events.

Specific competences

• Know the structure and operation of the area of events in Spain, its contextualization and social, professional and economic relevance.
• Know how to use events as a tool for brand activation and strategy to generate image and added value to the company.
• Know in depth the different forms of financing, budgetary management and the different sponsorship options in the field of event management and organization.
• Know the techniques that are applied professionally in the generation of ideas aimed at the conceptualization of the event.
• Know how to adapt the communicative message to the specificities of the sector in which the organization operates, identifying the stakeholders, and through the different communication channels.
• Know in depth the processes of planning an event and the different techniques and dynamics of its production.
• Create, identify and manage the different types of event according to their nature and communication objectives.
• Master the tools and latest trends in supplier management for the creation of competitive events.
• Know how to professionally use new technologies and means for the production and set up of events.
• Professionally master the legislation and the norms of security and accessibility in the direction and organization of events.
• Know and professionally apply oral communication skills to present projects to an audience specialized in the organization of events.
• Master the techniques that are applied professionally for the monitoring and final evaluation of events.
• Incorporate the knowledge acquired in the master's degree in the development of a planning, defense and implementation project in event direction and organization.
• Practically apply the knowledge acquired in the training program during the development of specialized professional activity in the area of event management and organization.

Calendar and Schedules

Admission criteria

The routes and requirements for entry into the degree are those set out in Royal Decree 1393/2007 of October 29, with subsequent modification in Royal Decree 861/2010, of July 2, which establishes the organization of official university education.

For its part, the entry profile for the Master's Degree in Event Organization and Management, both for classroom attendance and distance learning, is defined as follows:

Students who have an official Spanish university degree, or another degree issued by a higher education institution of the European Higher Education Area that grants access to Master's studies in the country issuing said degree. The entry profiles in this master's degree are those that correspond to the various Bachelor's and Undergraduate degrees in the branch of Social and Legal Sciences, specifically graduates in Communication, Advertising and PR, Audiovisual Communication, Corporate Communication, Protocol and Events, and Tourism. The University has a Promotion and Admissions Department, which is in charge of providing personalized information to those who request it, facilitating the access phases, and monitoring the candidate. This Department has specialized staff for each program, trained to respond to requests for information that may arrive by e-mail, telephone or fax, enabled for this purpose, and that appear in the university's brochures. The candidate is also given the opportunity to meet with the Coordinator of the Master's Degree in Event Organization and Management.

The candidate will have access to all the information about the admission process and access requirements on the University website, where he/she will have extensive and precise information on the Curriculum, the access requirements, the admission and enrollment process, the academic fees, the teaching staff and the research lines of the department.

Nebrija University has accessible information systems and procedures for the reception and orientation of new students to facilitate their incorporation into the corresponding university courses and, in the case of students with specific educational needs derived from disabilities, the University provides appropriate services for support and guidance, which will assess the need for possible curricular adaptations.

In order to develop a specific orientation procedure for new students that facilitates their incorporation into the University and to the degree, the Introduction and Adaptation Course to University is organized and held before classes begin, and introductory activities are organized. During these days, the newly admitted student is introduced to the structure of the University and the degree in which he/she has enrolled.