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Master´s Degree in Event Organization and Management

Become the most complete and prepared professional
Roberto Leal at one of the events held during Communication Week
Amplía información Postgraduate degree in Event Organization and Management Postgraduate degree in Event Organization and Management
ranking

High score
teaching and internacionalization
QS Stars Ranking

ranking

High score
online learning
QS Stars Ranking

ranking

High score
employability & inclusiveness
QS Stars Ranking

ranking

2nd Spanish University
in Employability
uRanking

ranking

We are among the 6 best
Private Universities
CyD Foundation

ranking

2nd Spanish private University
in transparency
CyT Foundation

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Summary

Student profile:The access profile for the degree focuses on students who hold an official Spanish university degree or another issued by an institution of higher education in the European Higher Education Area, which grants access to Master's degree programs in the country issuing the degree, corresponding to the Bachelor Degrees of the branch of Communication, Social and Legal Sciences, such as: Advertising and Public Relations, Audiovisual Communication, Journalism, Corporate Communication, Protocol and Events, and Tourism.

Graduate profile: The degree aims to train future professionals in this sector in the skills and advanced knowledge necessary to meet the requirements of today's digital society, allowing graduates to create, design, plan, manage and direct all kinds of events, fulfilling corporate and institutional objectives, from the creation of a company or an event agency to business event departments/areas.

Official degree:Master's Degree in Event Organization and Management

Learning center:School of Communication and Arts

Rama de conocimiento: Social and Legal Sciences

Oferta de plazas: 90

Total Credits: 60 credits.
Minimum 12 ECTS credits and maximum 60 ECTS credits per enrollment and academic year

Academic year it was implemented: 2019-2020

Duration: 1 year. From October to July

Teaching type: Class attendance

Academic Regulations: General student’s regulations. Credit transfer and recognition. Regulation of student participation.

University Services: [+info]

Quality of the degree

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Focused on the professionalization of the sector, providing added value to the future event organizer

The events sector has experienced a constant growth in recent years. Companies and institutions have encountered the need to connect with their target audience and improve their sense of loyalty towards the brand. Events have become the best way to reach that audience and a fundamental pillar for the commercial and business activity of companies.

Therefore, the demand for increasingly complete and prepared professionals has increased. The Master's Degree in Event Organization and Management of Nebrija University has been designed so that the student obtains an interdisciplinary profile with transversal training, based on subjects and activities that encourage the development of personal, professional, digital and linguistic skills.

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The Master's Degree in Event Organization and Management is really focused on the professionalization of the sector, and delves into those subjects that will add value to the future event organizer. The curriculum has been prepared and endorsed by great professionals in the sector, and includes subjects such as:

  • “Technological tools applied to the organization of events”
  • “Logistics and new trends applied to the organization of events”
  • “The event as a communication and brand activation strategy”

The main objective of the master's degree is to facilitate the student's access to the labor market. Nebrija University has a collaboration agreement with over 60 companies, such as Equipo Singular, Globally, Walt Disney Company, Mediaset España, Avanza Comunicación, A3 Multimedia, among many others of reference in the Communication, PR and Events sector.

The area of events and the MICE sector moves in Spain over 7 billion euros, a figure that continues to grow, especially in cities such as Madrid and Barcelona, which host the most events and conferences in Spain. If we talk about the entertainment sector, which includes cultural, musical, sports, fashion and luxury, the numbers clearly raise students' opportunities as future event organizers and/or directors.

The career opportunities focus on the departments of Communication, Advertising, Public Relations, Protocol and Institutional Relations of official organizations, large, medium and small companies, and in Communication and Public Relations Agencies, Advertising Agencies and Event Agencies, among others.

Our professors are professionals and are specialized in the events sector, they have extensive experience organizing and directing all kinds of events in reference companies and institutions such as Platea, the Palacio de la Prensa, Philips Theater of Madrid, or organizing festivals such as Inspirational of the IAB Spain association, among many others, that will provide the student a direct connection with the professional world.

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Internships in the best companies and institutions in the sector

International network

Expand your network of contacts by studying on an international campus which had over 56 nationalities during the 2018-2019 academic year, and is located in the center of Madrid.

High employability

The demand for professionals specialized in commercial and business activities at an international level is increasing.

Multidisciplinary education

With a modern curriculum, the student will be trained in all sectors that are commercially and legally involved in an international activity.

Curriculum


All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 60 credits


First Semester 32 ECTS


  • From October to January, both included
  • 2 ECTS | Ecosystem of the event sector
  • 4 ECTS | The event as a communication and brand activation strategy
  • 4 ECTS | Financing, sponsorship and budget management
  • 4 ECTS | Strategy and creativity of the event
  • 2 ECTS | Information and communication at events
  • 4 ECTS | Event planning and production
  • 4 ECTS | Social, corporate, institutional and political events
  • 4 ECTS | Entertainment: cultural, sporting and fashion events
  • 4 ECTS | MICE, MICE, tourism and leisure

Second Semester 28 ECTS


  • From January to June, both included
  • 4 ECTS | Technological tools applied to the organization of events
  • 2 ECTS | Logistics and new trends applied to the organization of events
  • 2 ECTS | Management skills and team management
  • 4 ECTS | Legislation and security in events
  • 2 ECTS | Communication and project presentation skills
  • 6 ECTS | Evaluation of skill development in the company
  • 8 ECTS | Final Research Project

Leyenda:

  • Compulsory (46 ECTS)
  • Internships (6 ECTS)
  • Final Research Project (8 ECTS)

More Academic Information

Employability


Wide range of career opportunities

The organization of events in Spain: Economic and social engine

  • Events and their sector in Spain move over 7 billion euros, and it continues to grow.
  • Barcelona and Madrid are the cities that host the most events, in 2017 195 international conferences were organized in Barcelona and 135 in Madrid.

If we talk about other events such as cultural, musical, sports, fashion and luxury, the numbers clearly raise the opportunities of students as future event organizers and/or directors.

Event Manager or Event Planner; Consultant/advisor in the Organization of Events; Event Director, Event Designer; Event Space Manager; Manager of Sports, Cultural Events, Conferences, Fairs, etc.; Congress Organizer; Production technician / event production coordinator; Wedding Planner; Protocol technician in public institutions; Person responsible for protocol in private entities.

Profiles that may develop their skills in the departments of Communication, Publicity, Public Relations, Protocol and Institutional Relations of official organizations, large, medium and small companies, and in Communication and Public Relations Agencies; Advertising Agencies and Event Agencies, among others.

Employability recognized in the Rankings

The commitment of Nebrija University to the academic requirement, training in leading companies and institutions, innovation in multidisciplinary programs and international projection, places the University in the top positions of the most important rankings.

The International Ranking QS Stars awards Nebrija University the maximum score in the quality and satisfaction of students in teaching, employability of the graduates and the internationalization of the institution.

The national rankings also recognize Nebrija University as the first Spanish university in teaching and second in employability, highlighting its performance in research, knowledge transfer and internationalization.


Internships

Nebrija University has signed a Collaboration Agreement regarding training and employment internships with nearly 3,000 companies and institutions, in order to promote the practical training of all its students and the approach to the professional environment and first employment of university graduates.

  • 20 Minutos
  • Antena 3 Multimedia
  • Art Marketing
  • Atresmedia
  • Atrevia
  • Avalon
  • Avanza Comunicación
  • BBVA
  • Best Relations
  • Burson Marsteller
  • Carat España
  • Corporación RTVE
  • Edigrup
  • Editorial Ecoprensa
  • Equipo Singular
  • Estudio de Comunicación
  • Gastronomicom News
  • Globally
  • Hearst Magazine
  • Hewlett-Packard
  • IBM
  • Ikea
  • Indra
  • Interbrand Branding
  • Leo Burnett Iberia
  • Linkaua Marketing y Comunicación
  • Llorente y Cuenca
  • Marco de Comunicación
  • McCann Erickson
  • Mediaset España
  • Microsoft
  • Ministerio de Asuntos Exteriores
  • Ministerio de Economía (Oficinas económicas y comerciales de España en el exterior)
  • Mujer Hoy
  • Ogilvy
  • Ogilvy & Mather
  • Onda Cero Radio
  • Radio Televisión Española
  • Replica
  • Santillana editorial
  • Shackleton
  • Shackleton
  • Stakeholders PR
  • Telefónica investigación y desarrollo
  • Territorio creativo
  • The Apartment Strategic Communication
  • Ulled Asociados
  • UNICEF
  • Unidad Editorial
  • Unidad Editorial
  • Viajes el corte inglés
  • Vodafone
  • Walt Disney Company
  • Weber Shandwick
  • Weber Shanwick
  • Zapping
  • Zotel comunicación

Communication and Arts School


News in Event Organization and Management

Communication and Arts School

A center that applies the “learning by doing” philosophy, where one practices the profession by exercising it. Our students work in the organization of events such as the Youths Touched by Advertising Festival and the AdN Short Film Festival.

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