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2nd Spanish private University
Student profile: Graduates with analytical and strategic ability, with initiative and great work capacity, with the ability to empathize with a team, adaptable to organizational objectives, with a predisposition to make decisions regarding previous analysis, decisive and quick in the execution of their work and with interest in new technologies as users.
Graduate profile: Professionals trained in the new profiles created after the growth of the Internet and digital environments, such as Digital Project Management or person in charge of web projects, Community Manager or expert in brand optimization, management and positioning in social media, Digital Planner and SEO Consultant. Professionals capable of defining and establishing marketing strategies, creating a corporate or sales website, implementing campaigns (communication, loyalty, promotion) and mastering the necessary analytical means to track and measure their effectiveness, passing through the control of all the resources offered by the Network for consumer knowledge and segmentation.
In the admission process, the academic record and their aptitudes will be assessed through a personal interview with the program coordinator.
Official Degree: Master’s Degree in Marketing and Digital Advertising - IAA
Learning center: School of Communication and Arts
(Although this degree is taught in the distance learning modality, students have at their disposal the School's installations and can make use of them when they require it)
Branch of knowledge:Social and Legal Sciences: Communication
Total Credits 60 credits.
Minimum 12 ECTS credits and maximum 60 ECTS credits per enrollment and academic year.
Full-time: Minimum 24 ECTS credits and maximum 60 ECTS credits.
Part-time: Minimum 12 ECTS credits and maximum 50 ECTS credits.
Academic year it was implemented:2012-2013
(The degree was verified on 04/07/2011 and although the expected implementation date was in the 2011/2012 academic year, its implementation was finally delayed a year due to the short timeframe).)
Type of Teaching: Online
Duration: 1 year.
University Services: [+info]
The Master's degree in Marketing and Digital Advertising trains professionals specialized in communication, marketing and digital advertising capable of making strategic decisions in this market, which is now irrevocably online.
This 100% online program allows students to combine their professional activity with the academic one without having to travel to the university. The exams are taken through the Virtual Campus, as well as the presentations, paper submissions and even the dissertation for the Master's Final Research Project.
The course structure is oriented so that the student can reconstruct the whole process of internet communication and marketing: definition of objectives, strategies for the creation of a corporate or commercial website and the development and planning of campaigns.
Thus, the student acquires skills in essential areas such as web analytics, search engine positioning (SEO / SEM), Social Media Management, Customer Relationship Management, Mobile Marketing, creativity and web design, web architecture and e-commerce.
The digital universe sets the course for marketing and advertising, creating an important demand for specialized professionals. The recent studies The Future of Business Is Digital, by Forrester, 2014 Global CMO Study of IBM and The digital tipping point, by McKinsey, among others, reveal that in 2018, just in the United States there will be a need for approximately one million directors and middle managers with knowledge of the digital market to make effective decisions. Web analytics, mobile marketing, content marketing and social media are the future of marketing and advertising. Today, customers, products, processes and competition are fundamentally digital.
The program has a professional approach aimed at acquiring the advanced knowledge, tools, skills and abilities necessary to successfully carry out the work as marketing and advertising experts within the digital environment. All the professors have accredited professional experience in their teaching area. In this line of training, the Final Research Project consists of submitting a complete digital communication plan where the student will have the opportunity to apply the knowledge and skills acquired during the course to a practical case, for which specific training sessions will be implemented, also counting on the personalized attention of a tutor.
President of IAA (International Advertising Association)“One of the major concerns of the International Advertising Association is the future of our sector, and one of the basic pillars on which to build it is the training of the professionals that will be part of it. With the Master's Degree in Marketing and Digital Advertising of Nebrija University, we guarantee a training adapted to the needs of today's commercial communication industry, with a quality level that is above the average”.
The distance learning modality eliminates any barrier in education, making personal and professional life compatible with studies.
The close collaboration with our partner IAA extends to all areas, from the design of the curriculum to the teaching staff, from academic activities to the internship program.
100% online program that also enjoys university activities where students acquire the necessary skills to function in the digital environment and generate content that responds to new channels and formats.
The student must complete 60 credits
The teaching system will be carried out entirely through the Virtual Campus, accessible from the Internet through the remote computer platform currently in use at the University.
Nebrija Platforms Access to the Virtual Campus
At the beginning of the course, the student is given, via online (email and downloadable material from the website), the general documentation of the Master's Degree that will include:
Along with this general documentation and also electronically, the student will be provided with a didactic guide for each subject, which includes:
This material will be accessible at all times through the Virtual Campus, whose main page has all the subjects in which the student is enrolled, organized by semester.
Each subject is coordinated by a tutor, who is responsible for setting the educational itineraries and providing students, through the Virtual Campus, all the necessary material to take the course.
Each subject's Virtual Campus is organized in a structure of folders for communication, documentation, notices, etc. of the educational e-learning projects. The platform also offers a series of essential tools for online learning, such as forums, videoconferencing, the submission of papers, and the repositories of documents for the dissemination of notes among students. Additionally, it incorporates tools such as surveys and exercises that allow interaction with the students to see their progress level in the subject.
The teaching of the subjects is structured into educational itineraries, which are learning sequences programmed by the tutor according to the contents of the subject, dividing it into modules (chapters) and stages. The educational itinerary not only includes documents, but can also include any of the tools offered by the Virtual Campus platform, so that the elements of the itinerary can be exercises, group work, participation in forums, surveys or any other element of the campus.
The tutor controls the progress of the students, knowing at all times what documents they have read and how much time they have devoted to it, being able to establish -for example- mandatory milestones, so that if the student has not passed a test, he/she cannot access the rest of the formative itinerary.
In addition to the material available on the campus, group tutoring will be scheduled on a regular basis and on previously set days, and be carried out through videoconferencing and webinar systems. Teachers are permanently accessible by email with a maximum delay of 48 hours. They will also be available for telephone assistance on the schedules and days previously set for each subject.
The publication of documentation is distributed throughout the course, in several deliveries corresponding to the various modules and stages of learning, so that the student assimilates the subject matter gradually. Each of these publications of teaching material will be composed of various types of documents:
Upon the publication of each documentation, the tutor will inform the students of the deadline for submission of each of the exercises and proposed work, which will normally be three or four weeks after the publication of the corresponding contents.
Although the evaluation system may vary depending on the particular characteristics of each subject, in general, the evaluation system is structured around the following elements:
The final exams of each subject can consist of both an exam and the presentation of a project submitted by telematic means.
In the final grade of the subject, the grade of said final exam is weighted with the rest of the evaluation elements as indicated in the Learning Guide of each subject.
The specific percentages of weighting in each subject appear in the documentation delivered to the student at the beginning of the course.
All grades will be accessible via Internet, in the student's private section.
The Master’s degree Final Research Project consists in the creation of a digital marketing plan that must be defended via telepresence before a Tribunal.
Said Tribunal will be made up of professors of the Master's degree and relevant professionals of the sector.
The reading and defense of the Final Master's degree project will take place in July or September, depending on the period of completion of the internship and can only be done once the rest of the subjects of the Curriculum have been passed.
The evaluation will consider both the individual work, embodied in the written and audiovisual document containing the proposal (80% of the final grade), and the oral presentation before the Tribunal (20% of the final grade).
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The teaching staff of the School of Communication and Arts is formed by professionals from each field of specialization, who carry out a teaching method based on the conviction that what we learn, we learn by doing it.
The integration with the profession is based on the incorporation of professionals as associate professors in each program, in a teaching methodology inspired by the learning by doing proposal which carries over into the experiential aspect in the classrooms and into the activities of academic extension.
The Master's Degree in Marketing and Digital Advertising - IAA has a close relationship with IAA, the International Advertising Association, the only global association in the advertising sector, which is a partner of the degree.
The program trains students to pursue professions such as
Nebrija University has signed a Collaboration Agreement regarding internships for training and employment with nearly 3,000 companies and institutions, to promote the practical training of all its students and the approach to the professional environment and first job of university graduates.
These are some of the companies that can be chosen by the students of the Master's Degree in Digital Marketing and Advertising, in order to carry out their internships and enter fully into contact with the professional field, related to direction and audiovisual production:
Daniel Casal, president of the IAA (International Advertising Association), and Juan Cayón, rector of Nebrija University, signed on Thursday, January 29, at the Campus of La Dehesa de la Villa, a collaboration agreement in relation to the Master's Degree in Marketing and Digital Advertising.