Master’s Degree in Marketing and Digital Advertising IAA

The teaching system will be carried out entirely through the Virtual Campus, accessible from the Internet through the remote computer platform currently in use at the University.
Nebrija Platforms Access to the Virtual Campus

At the beginning of the course, the student is given, via online (email and downloadable material from the website), the general documentation of the Master's Degree that will include:

• Information for all subjects.
• General agenda.
• List of professors.
• General teaching methodology.
• Description of the type of documents that are published.
• Basic contact information, telephone numbers, e-mail addresses, telephone service hours, etc.

Along with this general documentation and also electronically, the student will be provided with a didactic guide for each subject, which includes:

• Detailed program of the subject and the competencies the student will achieve when finished.
• Detailed set of learning activities, papers to be submitted, grading criteria in the ordinary and extraordinary examination session, bibliography and recommended links.
• Location and detailed mechanisms of online/pone tutoring with the professor.
• Exam dates, paper submission dates.
• Any other information and necessary orientation in order to follow the subject.

This material will be accessible at all times through the Virtual Campus, whose main page has all the subjects in which the student is enrolled, organized by semester.

Each subject is coordinated by a tutor, who is responsible for setting the educational itineraries and providing students, through the Virtual Campus, all the necessary material to take the course.

Each subject's Virtual Campus is organized in a structure of folders for communication, documentation, notices, etc. of the educational e-learning projects. The platform also offers a series of essential tools for online learning, such as forums, videoconferencing, the submission of papers, and the repositories of documents for the dissemination of notes among students. Additionally, it incorporates tools such as surveys and exercises that allow interaction with the students to see their progress level in the subject.

The teaching of the subjects is structured into educational itineraries, which are learning sequences programmed by the tutor according to the contents of the subject, dividing it into modules (chapters) and stages. The educational itinerary not only includes documents, but can also include any of the tools offered by the Virtual Campus platform, so that the elements of the itinerary can be exercises, group work, participation in forums, surveys or any other element of the campus.

The tutor controls the progress of the students, knowing at all times what documents they have read and how much time they have devoted to it, being able to establish -for example- mandatory milestones, so that if the student has not passed a test, he/she cannot access the rest of the formative itinerary.

In addition to the material available on the campus, group tutoring will be scheduled on a regular basis and on previously set days, and be carried out through videoconferencing and webinar systems. Teachers are permanently accessible by email with a maximum delay of 48 hours. They will also be available for telephone assistance on the schedules and days previously set for each subject.

The publication of documentation is distributed throughout the course, in several deliveries corresponding to the various modules and stages of learning, so that the student assimilates the subject matter gradually. Each of these publications of teaching material will be composed of various types of documents:

• Theoretical contents of the subject. Each didactic unit (module or stage) explains a complete unit of the subject. Its content, in great extension and depth, includes complementary information on concepts, definitions, bibliography and web links of interest.
• Exams and follow-up tests. The results will be published on the platform.
• Exercises and proposed work that the student must complete and deliver to the professor by electronically and he/she will correct and evaluate them. The work deals with the contents of the subject and its application to problems, examples and case studies.

Upon the publication of each documentation, the tutor will inform the students of the deadline for submission of each of the exercises and proposed work, which will normally be three or four weeks after the publication of the corresponding contents.

Course evaluation system:

Although the evaluation system may vary depending on the particular characteristics of each subject, in general, the evaluation system is structured around the following elements:

• Participation in forums and other activities programmed through the virtual campus.
• Follow-up tests.
• Practical tests or evaluation work.
• Final in-person exam or project (not in-person).

The final exams of each subject can consist of both an exam and the presentation of a project submitted by telematic means.

In the final grade of the subject, the grade of said final exam is weighted with the rest of the evaluation elements as indicated in the Learning Guide of each subject.

The specific percentages of weighting in each subject appear in the documentation delivered to the student at the beginning of the course.

All grades will be accessible via Internet, in the student's private section.

Evaluation system of the Master's Degree Final Research Project:

The Master’s degree Final Research Project consists in the creation of a digital marketing plan that must be defended via telepresence before a Tribunal.
Said Tribunal will be made up of professors of the Master's degree and relevant professionals of the sector.

The reading and defense of the Final Master's degree project will take place in July or September, depending on the period of completion of the internship and can only be done once the rest of the subjects of the Curriculum have been passed.

The evaluation will consider both the individual work, embodied in the written and audiovisual document containing the proposal (80% of the final grade), and the oral presentation before the Tribunal (20% of the final grade).