Learn the whole process of digital marketing in a comprehensive way
The Master's Degree in Digital Marketing and Advertising trains professional specialists in online marketing, digital advertising and communication, so that they are able to make strategic and tactical decisions in this irreversibly online market.
This programme, which is 100% online, allows students to combine professional and academic activity without having to move to the university. The evaluations are carried out through the Virtual Campus, as well as the presentations, work deliveries and even the final defence of the Master's Thesis.
The programme, which has an employability rate of 94% of graduates, has an internship programme in companies that adapts to the personal and professional circumstances of the student.
The structure of the course is designed to enable the student to reconstruct the entire communication and marketing process on the Internet in a comprehensive manner: definition of objectives, strategies for the creation of a corporate or commercial website or the development and planning of campaigns.
Students acquire skills in essential areas such as web analytics, search engine optimisation (SEO/SEM), social media management, customer relationship management, mobile marketing, creativity and web design, web architecture and e-commerce. The training programme includes learning digital marketing tools such as Hootsuite, Wordpress, Comscore, SocialBakers, Sketch and Figma, among others.
In addition, this official master's degree offers basic preparation for passing the internationally recognised Google Analytics and Google Adwords certification exams.
The programme has a professional focus aimed at acquiring the advanced knowledge, tools, abilities and skills necessary to successfully perform the work of marketing and advertising experts in the digital environment. All professors have accredited professional experience in their area of teaching.
In this line of training, the Master's Final Project consists of a complete digital communication plan where the student will have the opportunity to apply the knowledge and skills acquired during the course to a practical case, for which specific training sessions will be implemented, with the personalised attention of a tutor.
"At the Faculty, we believe in communication and arts capable of integrating knowledge, creativity and commitment to understand the global world and contribute to transforming it".
Programme with a 95% employability rate
100% online master's degree
The distance learning modality eliminates any barriers to education, making personal and professional life compatible with studies.
Extensive traineeship programme
The syllabus covers the entire marketing and digital advertising process and therefore offers students a wide range of internships in different areas of the sector, adapted to your personal and professional needs.
High employability
The programme has a professional focus aimed at acquiring the advanced knowledge, tools, skills and abilities necessary to successfully perform the work of marketing and advertising experts in the digital environment.
100% online master's degree
The distance learning modality eliminates any barriers to education, making personal and professional life compatible with studies.
Extensive traineeship programme
The syllabus covers the entire marketing and digital advertising process and therefore offers students a wide range of internships in different areas of the sector, adapted to your personal and professional needs.
High employability
The programme has a professional focus aimed at acquiring the advanced knowledge, tools, skills and abilities necessary to successfully perform the work of marketing and advertising experts in the digital environment.
Syllabus
BOE Num. 6, 7 January 2012
All our degrees and syllabuses have been developed in accordance with the new guidelines set by current legislation, and have already been verified by the National Agency for Quality Assessment.
Students must take 60 credits
Prices
| RRP | RESERVE | PREMATRICULA | FEES | AMOUNT OF FEES |
|---|---|---|---|---|
| 5.260 € | 800€ | 800 € | 10 | 479€ |
"The Master's Degree in Digital Marketing and Advertising is an official, 100% online degree that meets the demands of a market that requires constant updating. Students work, from day one, on practical cases that allow them to internalise the technique and put it into practice; to learn how to process data and, with this, to propose segmented marketing strategies that connect with the audiences they seek to target".
Teachers
Professors: 21
Percentage of PhDs: 61.90%.
Quality
Faculty or school responsible: Faculty of Communication and Arts
Branch of knowledge: Social and Legal Sciences
Number of places available: 150
Type of course: Distance learning
Academic year in which it was introduced: 2011
Languages: Spanish
Duration: 1 year
Total credits: 60 credits.
Minimum 12 ECTS and maximum 60 ECTS per enrolment and academic period.
Professional Outings
Integration with the profession is based on the incorporation of professionals as associate lecturers who are endorsed by each programme, in a teaching methodology inspired by the learning by doing approach, which focuses on the experiential aspect in the classroom and in academic extension activities.
The programme trains students to work in professions such as:
Digital Communications Manager
of a company or organisation, responsible for the digital communication area and leader in the management and implementation of the online communication plan, being able to adapt it to the overall organisation.
Digital communication manager
expert in the strategic management of digital image and communication, online reputation and relations with bloggers, social networks, portals and other websites.
Director of e-Marketing
Responsible for the planning and strategic development of online marketing campaigns in the company or organisation.
Web project manager
o Digital Project Management, in charge of the creation, development and execution of web projects, as well as web Master or web content manager.
Community manager
A position that is currently in great demand, which responds to the professional profile of an expert in the optimisation, management and positioning of the brand in the media or social networks.
Digital Planner
o responsible for digital media planning and advertising strategy.
SEO, SEM Consultant
Responsible for the organic or natural positioning of the brand in search engines in order to get traffic to the brand's website and as an expert in Paid Search (SEM and CPC).
Digital Communications Manager
of a company or organisation, responsible for the digital communication area and leader in the management and implementation of the online communication plan, being able to adapt it to the overall organisation.
Digital communication manager
expert in the strategic management of digital image and communication, online reputation and relations with bloggers, social networks, portals and other websites.
Director of e-Marketing
Responsible for the planning and strategic development of online marketing campaigns in the company or organisation.
Web project manager
o Digital Project Management, in charge of the creation, development and execution of web projects, as well as web Master or web content manager.
Community manager
A position that is currently in great demand, which responds to the professional profile of an expert in the optimisation, management and positioning of the brand in the media or social networks.
Digital Planner
o responsible for digital media planning and advertising strategy.
SEO, SEM Consultant
Responsible for the organic or natural positioning of the brand in search engines in order to get traffic to the brand's website and as an expert in Paid Search (SEM and CPC).
Employability
Modality
Online
Guaranteed internships
in the best companies in the sector
Internship Partnership Agreements
This Master's degree has collaboration agreements for professional internships with some of the best companies and institutions in the sector, among which the following stand out:
Faculty activities
It seems that for the moment there are no activities.... But I'm sure there will be soon!