Course on Persuasive Communication in Medicine and Nursing

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Course on Persuasive Communication in Medicine and Nursing

How medical and nursing staff can communicate persuasively

Health professionals, and specifically the nursing and medical staff, are in constant contact with their patients and their families. Good practice will derive from the good communication they establishand the ability to persuade patients.
The perception of quality in good work depends on the persuasive ability shown with the patient and their setting.


Persuasive Communication in Medicine and Nursing

1. The FEELING with the interlocutor

Observe your interlocutor:
  • What does he/she pay attention to
  • What does he/she talk about
  • How does he/she move

What does he/she emphasize:
  • On the action
  • On organization
  • On the relationship
  • On novelty

2. Elaborating the message

Discovering our interlocutor's "script"
  • Type A people: emphasis on action
  • Type B people: emphasis on organization and detail
  • Type C people: emphasis on effects on people
  • Type D people: emphasis on potential and novelty

3. Implementation of the feeling process with the interlocutor

Sequencing or association of our communication:
  • Selection or synthesis of the information transmitted
  • Analysis and organization of information
  • Linking the information with its effects on the interlocutor


Alejandro Martín Revilla Alejandro Martín Revilla Professor

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