Course on Communicating to Motivate Others

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Course on Communicating to Motivate Others

How to communicate to influence and motivate others

When we communicate, we do so for the purpose of influencing others. But, in addition to this influence, we must ensure that we achieve collaboration and involvement voluntarily and efficiently.

Only in this way will we achieve the collaboration and participation so necessary between professional and patient in the health sector.


Communicating to Motivate Others

The characteristics of the interlocutor in the communication process

  • Characteristics of effective communication
    • Initial impact: impact and predispose.
    • Arouse interest: argumentation.
    • Connect: make them live experiences.
  • Most frequent typologies (VAK):
    • Visual, auditory and kinesthetic dominances.

The message's structure depending on the interlocutor (AVRA)

  • Preparing the message:
    • Approaches to action and content structure (AV).
  • The relational ways of preparing the speech:
    • Approaches to the relationship.
    • Approaches to innovation.

High-impact presentations

  • Visual contents. Selecting images:
    • Metaphorical images.
    • Rhetorical analogies.
  • Verbal content. Words:
    • Keywords and strength words.
    • Gestural content. Opening, closing, empathy and movement.

The speech as Storytelling

  • Choosing the story to tell:
    • The starting situation (need).
    • The arrival situation (result).
  • The construction of the narrative-discourse:
    • The plot of the speech.
    • The sequence.
    • The closing in an effective speech.


Alejandro Martín Revilla Alejandro Martín Revilla Professor

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