Bachelor Degree in Tourism in Madrid

MODALITY:Classroom attendance

LANGUAGE:Spanish and English

DURATION:4 years

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Summary Table

Student profile: Students wishing to study the Bachelor Degree in Tourism have to show the maturity and adaptation skills needed to start a degree that trains its students in order to incorporate them into a dynamic and changing labor market.
Tourism is a multidisciplinary system, so students must have a profile with the ability to get along in areas such as geography, history, languages, art, business organization and economics, in addition to showing motivation and enthusiasm for the degree.

Official Degree:Bachelor Degree in Tourism

Learning Center: Social Sciences School

Academic year it was implemented: 2008-2009

Branch of knowledge: Social and Legal Sciences

Places offered: Classroom attendance: 45

Professional Competences Development Area (workshops): Communication, Problem Solving, Emotional Intelligence, Innovation and Creativity, Negotiation, Teamwork, Leadership, Project Management.

Total Credits 240 credits.
Minimum 12 ECTS credits and maximum 90 ECTS credits per enrollment and academic year

Languages: - This degree is taught in Spanish
- In the Curriculum subjects are offered in English
- Level of English required upon the admission: A1
- Level required in the bilingual modality: B1

Academic Regulations: General student’s regulations. Credit transfer and recognition. Regulation of student participation.

University Services: [+info]

Quality of the degree

Internal Quality Assurance System System managers External Verification and modification reports

External Monitoring and accreditation reports Main results of the degree Incidents, Suggestions and Complaints

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Spain is the most competitive country in the tourism sector (World Economic Forum)

The Bachelor's Degree in Tourism from Nebrija University is the only program in Spain designed with the support of an advisory council that incorporates the main organizations of the sector, such as the Business Confederation of Hospitality of Spain, Turespaña and the World Tourism Organization - UNWTO.

All students in the program take part of their studies at the best universities in the United States, United Kingdom, Italy, Australia and Germany, encouraging the creation of an international network of contacts that will last a lifetime.

Practical education in an international campus with over 50 nationalities

A sector with high employability

Tourism is one of the main engines of the Spanish economy. A sector in constant growth, and therefore companies and institutions increasingly demand a complete and prepared professional.

Specialize in Tourism Business Management

The curriculum has been designed to train students in management and organization of tourism companies, in any field, such as hotel management, for example.

Complement your training with languages

Languages are a basic element in the tourism sector. This curriculum allows expansion of the student's training in English (mandatory) and two other languages, where they choose between German, French or Chinese.

Broaden your education

If we are all different, why study the same thing?

Diploma in English Professional Skills

Nebrija University, which is strongly committed to languages and quality, provides the student with an academic certification in English, an ideal complement to achieve the B2 and C1 levels.

Professional Competences Subjects

Promotion of skills oriented towards employability, management skills, coaching, personal branding and any other topic related to professional and social development, which may be chosen by the student to enrich his/her personal and professional education.

The University puts within reach of students a total of three subjects to acquire the knowledge and skills necessary to become a competent professional within the demands of the current labor market.

Curriculum

BOE No. 91, of April 14, 2009

All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 240 credits

First year 60 ECTS

First Semester 30 ECTS
6 ECTS | Economy applied to the tourism sector
6 ECTS | The Company and its Environment
6 ECTS | Tourism resources
6 ECTS | Modern Languages I: German I or French I
6 ECTS | Structure of the tourism offer
Second Semester 30 ECTS
6 ECTS | Technology applied to the company
6 ECTS | Modern Languages II: German II or French II
6 ECTS | Trends in tourism demand
6 ECTS | Financial Accounting
6 ECTS | Development of Professional Competences I

Second year 60 ECTS

First Semester 30 ECTS
6 ECTS | Applied Statistics
6 ECTS | Cultural heritage I
6 ECTS | Planning of tourist destinations
6 ECTS | Modern Languages III: German III or French III
6 ECTS | Modern Languages IV: French I or Chinese I
Second Semester 30 ECTS
6 ECTS | Cultural Heritage II
6 ECTS | Market research in tourism
6 ECTS | Modern languages V: Advanced English
6 ECTS | Modern Languages VI: French II or Chinese II
6 ECTS | Development of Professional Competences II

Third year 60 ECTS

First Semester 30 ECTS
6 ECTS | Modern languages VII: French III or Chinese III
6 ECTS | Evaluation of tourism impacts
6 ECTS | Management of people and equipment in tourism
6 ECTS | Analytical and Management Accounting
6 ECTS | Strategic Management
Second Semester 30 ECTS
6 ECTS | Tourism marketing
6 ECTS | Innovation in tourism products
6 ECTS | Internationalization in the tourism sector
6 ECTS | Entrepreneurship in tourism
6 ECTS | Eval. of the Development of Skills in the Company

Fourth year 60 ECTS

First Semester 30 ECTS
6 ECTS | | Legal environment in tourism
6 ECTS | New Technologies in the Tourism Field
6 ECTS | E-commerce in the tourism sector
6 ECTS | Elective 1
- 6 ECTS | Operations and Processes in the Hotel Sector
- 6 ECTS | Distribution in the Tourism Sector
- 6 ECTS | Management of tourist destinations
- 6 ECTS | Business and event tourism
6 ECTS | Elective 2
- 6 ECTS | Business and event tourism
- 6 ECTS | Operations and processes in tourist distribution
- 6 ECTS | Tourism policy
- 6 ECTS | Event design and organization
Second Semester 30 ECTS
6 ECTS | Financial management in tourism companies
6 ECTS | Elective 3
- 6 ECTS | Hotel Management
- 6 ECTS | Management of travel agencies
- 6 ECTS | Tourism development models
- 6 ECTS | Protocol applied to events
6 ECTS | Elective 4
- 6 ECTS | Creation and management of hotel projects
- 6 ECTS | Creation and management of travel agency projects
- 6 ECTS | Destination marketing
- 6 ECTS | Marketing and communication of events
6 ECTS | Development of Professional Competencies III
6 ECTS | Final Research Project

More information on these subjects

Development of Professional Competences

18 ECTS

6 ECTS | Communication and Emotional Intelligence workshops
6 ECTS | Teamwork and Project Management workshops
6 ECTS | Leadership and Negotiation workshops

Eval. of the Development of Skills in the Company 6 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies List of companies and institutions where the students of the Bachelor Degree have done internships under educational cooperation agreements

Final Research Project

6 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Legend:

Subjects in English that will lead to obtaining an accrediting Diploma
Basic Education (60 ECTS)
Compulsory (84 ECTS)
Electives (84 ECTS)
External Internships (6 ECTS)
Final Research Project (6 ECTS)

Previous curriculum

First year 60 ECTS

First Semester 30 ECTS
6 ECTS | Fundamentals of Economics
6 ECTS | The Company and its Environment
6 ECTS | Modern Languages I
6 ECTS | Structure of the tourist markets
6 ECTS | Development of the Participatory and Solidarity Spirit
Second Semester 30 ECTS
6 ECTS | Fundamentals of Marketing
6 ECTS | Microeconomics
6 ECTS | Modern Languages II
6 ECTS | Financial Accounting
6 ECTS | Competence Development Seminar I

Second year 66 ECTS

First Semester 30 ECTS
6 ECTS | Applied Statistics
6 ECTS | Sociology
6 ECTS | Trends in the Global Economy
6 ECTS | Modern Languages III
6 ECTS | Geographic Analysis of Tourism Resources
Second Semester 36 ECTS
6 ECTS | Market research
6 ECTS | Macroeconomy
6 ECTS | Creation of Tourism Products
6 ECTS | Modern Languages IV
6 ECTS | Competence Development Seminar II
6 ECTS | Cultural heritage

Third year 60 ECTS

First Semester 30 ECTS
6 ECTS | Management and organization of human resources
6 ECTS | Strategic Management
6 ECTS | Analytical and Management Accounting
6 ECTS | Tourism Impact Evaluation
6 ECTS | Tourism marketing
Second Semester 30 ECTS
6 ECTS | Business Management and Organization
6 ECTS | Innovation and Business Creation
6 ECTS | Planning of Tourist Destinations
12 ECTS | Eval. of the Development of Skills in the Company

Fourth year 54 ECTS

Concentration in Hotel Management
First Semester 30 ECTS
6 ECTS | Operations and Processes in the Hotel Sector
6 ECTS | Hotel Management
6 ECTS | Competence Development Seminar III
6 ECTS | Tourism Legislation
Second Semester 36 ECTS
6 ECTS | Hotel Project Evaluation
6 ECTS | Conference and Event Tourism (MICE)
6 ECTS | Technologies in the Tourism Field
6 ECTS | Final Research Project
Concentration in Organization and Management of Tourism Distribution Companies
First Semester 24 ECTS
6 ECTS | Distribution in the Tourism Sector
6 ECTS | Operations and Processes in Tour operators
6 ECTS | Competence Development Seminar III
6 ECTS | Tourism Legislation
Second Semester 36 ECTS
6 ECTS | Hiring in the Tourism Sector
6 ECTS | Internationalization of Tourism Companies
6 ECTS | New Technologies in the Tourism Field
6 ECTS | Final Research Project
Concentration in Management of Tourist Destinations
First Semester 30 ECTS
6 ECTS | Management of tourist destinations
6 ECTS | Tourism policy
6 ECTS | Competence Development Seminar III
6 ECTS | Tourism Legislation
Second Semester 36 ECTS
6 ECTS | Tourism development models
6 ECTS | Destination marketing
6 ECTS | New Technologies in the Tourism Field
6 ECTS | Final Research Project

More information on these subjects

Development of Professional Competences

18 ECTS

6 ECTS | Communication and Emotional Intelligence
6 ECTS | Teamwork and Project Management
6 ECTS | Leadership and Negotiation

Development of the Participative and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Ethics of Volunteering and Human Rights.

Eval. of the Development of Skills in the Company 12 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies List of companies and institutions where students of the Bachelor Degree have done internships under educational cooperation agreements

Final Research Project

12 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Legend:

Subjects in English that will lead to obtaining an accrediting Diploma
Basic Education (60 ECTS)
Compulsory (84 ECTS)
Electives (72 ECTS)
External Internships (12 ECTS)
Final Research Project (12 ECTS)

General Skills of the Bachelor Degree in Tourism:

GC 1. Train for the management of any type of information.
GC 2. Motivate to provide quality in services rendered.
GC 3. Promote ethical commitment with customers and companies.
GC 4. Train for problem solving.
GC 5. Promote the ability to adapt to new situations and crisis situations.
GC 6. Enable the development of the ability of organization and planning of the processes.
GC 7. Encourage the development of teamwork.
GC 8. Increase the facility for oral and written communication in the native language
GC 9. Motivate high critical reasoning
GC 10. Promote the exercise of work activity in interdisciplinary teams
GC 11. Develop knowledge of foreign modern languages

Specific Skills of the Bachelor Degree in Tourism:

SC 1. Analyze the impacts generated by tourism. The student will develop skills to know, analyze and implement measurement techniques that allow them to interpret data and make decisions in the face of the positive and negative effects of the impacts generated by tourism.
SC 2. Analyze the economic dimension of tourism. Know how to recognize the economic scope of tourism activities in the business and social world.
SC 3. Know the main political-administrative tourism structures. Know the different types of institutions and their internal organization that intervene in the tourism sector or that, due to their proximity, may be involved in it.
SC 4. Understand the principles of tourism and their dimension. Know the basic concepts of tourism, the direct and indirect aspects that influence them, manage sources of information, and all the knowledge and tools that form a basis of the holistic dimension of tourism.
SC 5. Recognize the main agents of tourism. Identify the main public and private agents at the local, national and international level that are involved in tourism and the interrelationships between them.
SC 6. Evaluate the potential capabilities of the destination in terms of products and destinations. Know and analyze the physical and human environment in which the tourist activity can be developed as well as the resources offered by a territory for it. Generate the ability to inventory these resources, establishing the capacity of a future destination or tourist product as well as its sustainability.

Professors	Percentage of Doctors
44	63%

Professors

Diana Gómez Bruna Directora del Bachelor Degree in Tourism.

Ivana Ambrosio Racic Contabilidad financiera

Juan C Avitia Aguilar Desarrollo del espíritu participativo y solidario: ética del voluntariado

Claudia Aza Custodio Professor

Christian Bailac Jobst Operaciones y procesos en el sector hotelero

Sabina Belope Nguema Estadística aplicada

Alejandro Beltrán Ortega Professor

Leslie Bravo Chew Professor.

Pilar Calleja Fernández Evaluación de proyectos hoteleros

Mª Teresa Camacho Casado Professor.

David Cohén Wahnón Dirección estratégica, dirección y organización de empresas

Víctor Conde Salazar Fundamentos de marketing, investigación de mercados

Omar de la Cruz Vicente Professor.

Carlos Cuervo-Arango Martinez Fundamentos de economía (bi) y tendencias de la economía global (bi)

Ignacio Diaz Argandoña Delgado Professor.

Jacobo Ducay Ferre Seminario de desarrollo de competencias I

Jose A Escribano López Análisis geográfico de los recursos turísticos

Juan C Fernández Rodríguez Gestión y dirección de recursos humanos

Manuel Figuerola Palomo Professor.
Director del doctorado en turismo

Luis A García Segura Desarrollo del espíritu participativo y solidario: derechos humanos

Raúl García lópez Turismo de congresos y eventos (MICE)

Mª Jesús González-Blanch Rodríguez Microeconomía

Jorge Hernando Cuñado Professor.

Mar Hidalgo Rodriguez Contabilidad analítica y de gestión

Juan de Lucio Fundamentos de economía

Jose Antonio De La Lastra Fernández Professor

Carlos Lli Torrabadella Professor

Ainhoa Marín Egoscozabal Tendencias de la economía global

Diana Martín Armendáriz Professor

Clara Martín Duque Directora de los Programas en Posgrado en Turismo
Evaluación de impactos turísticos, creación de productos turísticos y patrimonio cultural

Azucena Martín Quevedo La empresa y su entorno (bi)
Fundamentos de marketing (bi) Maria Medina

María C Medina Dominguez Professor

Obdulia Monteserín Abella Professor

Carmen Morales Sánchez Seminario de desarrollo de competencias I (bi)

Antonio Muñoz Sánchez Seminario de desarrollo de competencias I (bi)

Vicente Pastor Galiano Professor.

Antonio Javier Pérez Gómez Professor

Marta Plumed Lasarte Sociología
Marketing turístico

Ana Quintana Jimenez Legislación turística

Francisco J Ramos González Innovación y creación de empresas Angel Sanchez

Angel L Sanchez Lopez Professor.

Jutta Schurmanns Lenguas modernas I, II, III: alemán

Fernando Tomé Bermejo La empresa y su entorno

Lorenzo Vilariño López-Barranco Professor.

Wim Zwaenepoel Seminario de desarrollo de competencias II y III (bi)

Schedule

Shedule 2019 - 2020

International

Tourism in Nebrija is synonymous with internationalization. All our students have the possibility of studying an academic year at an internationally prestigious university.

The International Mobility Office of Nebrija University makes a constant effort to monitor the agreements with the most prestigious international universities.
The Universities where our Tourism students can study are:

Country	University
Germany	Technische Hochschule Deggendorf
Australia	University of Technology Sydney
Denmark	UNIVERSITY COLLEGE ABSALON
United States of America	San Diego State University University of Miami University Of Central Florida
Italy	Universitá degli Studi del Molise Università di Bologna (Campus Rimini) Sapienza Universitá di Roma
Mexico	Universidad Iberoamericana Ciudad de México Universidad Marista de Mérida UNIVERSIDAD TECMILENIO (CAMPUS CANCÚN) UNIVERSIDAD ANÁHUAC
Portugal	Instituto Politécnico do Porto
Dominican Republic	UNIVERSIDAD IBEROAMERICANA (UNIBE)

NOTE: The host universities offered by degree may vary according to the International Mobility Program. For more up-to-date information, students can consult the online information in the International Mobility Program.

Employability

Career Opportunities

The Department of Tourism, through the School of Social Sciences of Nebrija University, has collaboration agreements with some of the most prestigious international hotel chains, such as NH Hoteles, Meliá Hotels and Husa, as well as tourist companies such as Rumbo, Nuba Tours and Rusticae or in institutions such as the World Tourism Organization or the Institute of Spanish Tourism Quality (ICTE).

The transversality of the tourism sector will allow you to work in very different subsectors and positions:

Sector

Hotels
Travel Agencies (physical and online)
Tour Operators
MICE (Meetings, Incentives, Conventions and Exhibitions)
Tourism Consultants
Public sector (City Councils and Autonomous Communities)
International organizations

Positions

Hotel Director
Marketing director
Commercial Director
Sales Director
Director of Customer Service / Guest Relations
Director of CRM (Customer Relationship Management)
Head of Tourism Destination Planning
Product Development Manager
Head of Quality and Sustainability
Head of Expansion
Internationalization Manager
Revenue Manager
Channel Manager
Community Manager
Conventions and Congresses Manager
HR Manager
Communication and PR Director
Reservations Director
Director of Operations and Quality
Food and Beverage Director (F&B)

Employability recognized in the Rankings

The commitment of Nebrija University to the academic requirement, training in leading companies and institutions, innovation in multidisciplinary programs and international projection, places the University in the top positions of the most important rankings.

The International Ranking QS Stars awards Nebrija University the maximum score in the quality and satisfaction of students in teaching, employability of the graduates and the internationalization of the institution.

The national rankings also recognize Nebrija University as the first Spanish university in teaching and second in employability, highlighting its performance in research, knowledge transfer and internationalization.

Development of Professional Skills

Nebrija University, in accordance with the aims proposed in "The Nebrija Contract", directs its efforts to turn its students into valuable professionals in the labor market. To this end, the Nebrija Institute of Professional Skills (INCP) was created, which leads the training in professional skills, employability, managerial skills, coaching, personal branding and any other subject related to professional, personal and social development.

The activity of the Competence Institute covers all the activity segments of the university. On the one hand, it holds three subjects that are distributed throughout the university degree and that enable the student to effectively manage their work, proactively develop personal and professional self-improvement processes and properly guide their first steps in the labor world.

In addition, the INCP incorporates coaching modules for employability in different postgraduate programs of the university, and designs and carries out customized in-company training actions for different projects in companies and institutions.

The methodology of the actions, which are completely personalized and eminently practical, provides the participant with an adjusted analysis of their personal characteristics and their fit with the demands of the working world and the company, and offers an individualized development plan that is complemented with practical actions in which you must learn to solve real-life situations.

More Tourism

Tourism Business Advisory Commission

Nebrija University, aware of the role it can play if it participates actively with all companies in the tourism system, has set up the Tourism Business Advisory Commission (CAET).

The commission is formed by professionals, companies and public and private organizations of recognized prestige in the tourism sector and has as its main objectives:

Know the needs of companies and institutions in the tourism sector and adapt our educational programs to them.
Offer a wider vision of the sector through the celebration of extra-academic activities that will allow students to approach the business reality (conferences, visits to companies and institutions, etc.).
Provide our students with supervised internships.

Companies and members of the CAET:

ACS Foundation
CSIC
SAVIA AMADEUS
Institute of Spanish Tourism Quality (ICTE)
Professional Association of Conferences (OPC)
Spanish Federation of Hotels (FEHR)
Hotel Technological Institute
Spanish Association of Madrid Hotels (AEHM)
Spanish Federation of Travel Agency Associations (FEAAV)

International Tourism Fair (FITUR)
Viajes el Corte Inglés
Europcar
IBERIA
Viajes Lepanto
Unión de Agencias de Viaje (UNAV)
Madrid Visión
Grupo NEXO
ASEHS
Spanish Confederation of Hotels and Tourist Accommodation (CEHAT)

Bachelor Degree in Tourism

Quality of the degree

Spain is the most competitive country in the tourism sector (World Economic Forum)

Practical education in an international campus with over 50 nationalities

Broaden your education

Diploma in English Professional Skills

Professional Competences Subjects

Curriculum

First year 60 ECTS

Second year 60 ECTS

Third year 60 ECTS

Fourth year 60 ECTS

More information on these subjects

Legend:

Previous curriculum

First year 60 ECTS

Second year 66 ECTS

Third year 60 ECTS

Fourth year 54 ECTS

More information on these subjects

Legend:

More Academic Information

General Skills of the Bachelor Degree in Tourism:

Specific Skills of the Bachelor Degree in Tourism:

Professors

Schedule

International

Employability

Career Opportunities

Sector

Positions

Employability recognized in the Rankings

Development of Professional Skills

More Tourism

Tourism Business Advisory Commission

Companies and members of the CAET:

Social Sciences School

News in Tourism

Nebrija Tourism Week

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