Bachelor’s Degree in Business Analytics

Data Science, Economics, Finance, Accounting, Marketing and Law
Data Management Summit 2022 at Nebrija University
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Bachelor’s Degree in Business Analytics

Learn all the technological, analytical and business aspects in order to set strategies adapted to the market

The Bachelor's Degree represents an integrating and interdisciplinary program that provides students with the essential tools to develop analytical models applied to different types of data -structured and unstructured- and to different sectors, including consulting, auditing, financial services, retail and marketing, among others. The program provides students with a comprehensive education in data analytics, programming and databases, which encompasses the academic disciplines of Data Science, Economics, Finance, Accounting, Marketing and Law.

The objective of this Bachelor's Degree is the acquisition, on behalf of the students, of the essential skills for the new professional profile of Business Analyst, which have been identified as: communication, technical, analytical and managerial skills, but above all, the skills for problem solving and decision making based on big data.

In Spain, the professional profile of data analyst has a growth outlook of 30%, in addition to having one of the lowest unemployment rates (approximately 2%). This is mainly due to the growing demand from companies for this type of expert.

More and more, the labor market demands experts in business analysis and big data that cover the high demand generated by companies. The well-known Future of Jobs Report 2018 from the World Economic Forum indicates that of the ten trends that are expected to positively impact global growth, four are closely related to machine learning and artificial intelligence. Likewise, the survey of employers described by this same report indicates that 3 of the 4 growth drivers expected in the 2018-2022 period are big data analytics, artificial intelligence and cloud computing technologies.

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Business Analysts will be one of the professions most in demand by companies in 2023, as stated by Accenture with its study "Make the leap, take the lead", carried out at the beginning of 2021, and the forecast of the analysis company IDC.

IndesIA, the Spanish association of artificial intelligence for the industry, made up of eight large Spanish companies, Repsol, Gestamp, Navantia, Técnicas Reunidas, Telefónica, Microsoft, Airbus and Ferrovial, points out that just in the next 3 years companies in the sector will need more than 90,000 professionals who are experts in data and artificial intelligence to be able to carry out their projects, boost the country's economy and be able to compete with other international organizations.

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Professional internships In the best companies and institutions in the sector

3 double bachelor's degrees
with Economics, Tourism or Business Creation, Administration and Management

Testimonies Our students and professors think of the Degree

Employability Discover the most demanded professional opportunities.

University Life Discover recent activities, events, and projects

International experience Study an entire course outside of Spain.

Ranking Forbes - Top 5 Spanish Universities Ranking Forbes University 2021

High score teaching and internacionalization QS Stars Ranking

High score online learning QS Stars Ranking

High score employability & inclusiveness QS Stars Ranking

"1st" Spanish University in Teaching uRanking

Among the 6 best Private Universities CyD Foundation

3rd Spanish private University in transparency CyT Foundation

Nebrija University held Welcome Sessions aimed at new face-to-face bachelor's degree students for the 2022-2023 academic year.
The sessions took place on September 7, 8 and 9, and the students got to know the University, professors, departments, facilities and colleagues who will be part of their university life.


Summary table

Student profile: The profile of the student who wishes to study the Bachelor's Degree in Business Analytics at Nebrija University must be that of someone with an interest in acquiring a solid background in the fields of Data Science, Economics, Finance, Accounting, Marketing and Law. Students with an international vocation and projection towards the analysis of the economic environment and business management, with special communication skills and leadership ability. Young people who have recently completed their pre-university studies, as well as professionals who wish to expand or complete their education and who have their own skills and abilities to make studying compatible with carrying out their profession.

Official Degree:Bachelor's Degree in Business Analytics

Center responsible:School of Economics and Business

Branch of knowledge:Social and Legal Sciences

Openings available:45

Total Credits 240 ECTS credits.
Minimum of 12 ECTS credits and maximum of 90 ECTS credits per enrollment and academic period.

Academic year in which it was implemented: 2023 - 2024

Languages:Spanish


Quality of the degree

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Master the analytical techniques applied in the company for decision making



Curriculum


BOE Num. 186, of August 2, 2010
Our curriculum has been prepared in accordance with the new guidelines set by current legislation, as if verified by the National Agency for Quality Assessment and Accreditation.
The student must take 240 credits


First year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Mathematics for data analytics
  • 6 ECTS | Basic statistics for data analytics
  • 6 ECTS | IT for business and data management
  • 6 ECTS | Business fundamentals
  • 6 ECTS | Microeconomics

  • Second Semester 30 ECTS
  • 6 ECTS | Probability Theory
  • 6 ECTS | Programming I
  • 6 ECTS | Financial Accounting
  • 6 ECTS | Financial mathematics
  • 6 ECTS | Macroeconomics

Second year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Multivariate analysis
  • 6 ECTS | Programming II
  • 6 ECTS | Data visualization and presentation
  • 6 ECTS | Fundamentals of marketing for business
  • 6 ECTS | Analytical and management accounting

  • Second Semester 30 ECTS
  • 6 ECTS | Databases
  • 6 ECTS | Data engineering
  • 6 ECTS | Business management and organization
  • 6 ECTS | Management of people and teams
  • 6 ECTS | Production and service management

Third year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Econometrics
  • 6 ECTS | Economic and financial diagnosis of the company
  • 6 ECTS | Market research
  • 6 ECTS | Entrepreneurship and business creation
  • 6 ECTS | Unsupervised machine learning

  • Second Semester 30 ECTS
  • 6 ECTS | Supervised machine learning
  • 6 ECTS | Time series
  • 6 ECTS | Text mining
  • 6 ECTS | Business taxation
  • 6 ECTS | Financial modeling

Fourth year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Artificial intelligence
  • 6 ECTS | Organization and management of data-based projects
  • 6 ECTS | Cybersecurity
  • 6 ECTS | Human resources analytics
  • 6 ECTS | Analytical marketing and social networks

  • Second Semester 30 ECTS
  • 6 ECTS | Ethics and law
  • 6 ECTS | Risk analysis
  • 6 ECTS | Asset Management
  • 6 ECTS | Professional internships
  • 6 ECTS | Final research project

More info about this subjects

Leyenda
Eval. of Skill Development in the Company 6 ECTS

Program whose objective is to promote the practical training of students, under the continuous supervision of the University's Department of Professional Careers, the academic department corresponding to the bachelor's degree and the collaborating company or institution where the internships are carried out. Advice is given on the choice of internships and monitoring and tutoring is provided, always taking into account the professional orientation of each student.

More information on Internships in Companies
Final Research Project 6 ECTS

This project involves carrying out research tasks and in various subjects by the student, with the counsel of one or more professors from the Department and, occasionally, professionals from the business world. For this, the student has the possibility of choosing a project among those offered.

Transversal Subjects Program

Through the transversal subjects you will be able to complement your education and complete your CV in a practical, collaborative and fun way.

It is a voluntary program with no added cost. Upon completion, you will be provided with a diploma.

Access all the information
Diploma in English Professional Communication

Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.

It corresponds to level C1.

More information here

More Academic Information

Employability


Career Opportunities

With this Bachelor's Degree, the student obtains a solid base of skills and knowledge in business management and technology. Upon completion, a business vision and an innovative approach to business management analysis will have been acquired.

The graduate may be hired in any of the areas of finance, marketing management, operations, human resources, technology and innovation management, or project management.

The graduate will be able to be recruited internationally, having been trained to work in multicultural work environments, and will be prepared for data-driven decision-making and the use of information in decision-making.

Some of the possible career opportunities are:

Employability recognized in the Rankings

Employability recognized in the Rankings

The commitment of Nebrija University to the academic requirement, training in leading companies and institutions, innovation in multidisciplinary programs and international projection, places the University in the top positions of the most important rankings.

The International Ranking QS Stars awards Nebrija University the maximum score in the quality and satisfaction of students in teaching, employability of the graduates and the internationalization of the institution.

The national rankings also recognize Nebrija University as the first Spanish university in teaching and second in employability, highlighting its performance in research, knowledge transfer and internationalization.

Development of Professional Skills

The Bologna Declaration formalized the principles on which the European Higher Education Area should be based: quality, mobility, diversity, competitiveness and employment growth.

From this, Nebrija stands as an academic model of reference, educating students with excellent individual behavior, interaction with their environment and motivated by and for constant and continuous training. The Nebrija Institute of Professional Skills works every day to achieve the differentiation of our students through the development of attitudes and skills.

The main objective is for students to achieve the best of themselves through the development and empowerment of their personal skills and resources through personal self-knowledge.

In addition, some of the professional skills that are worked on within the three seminars are those related to interpersonal skills and active communication skills and negotiation, indispensable for our students to know how to transmit ideas, to argue them, to provide information and opinions in an adequate, clear and convincing way.

Within what will be their work performance, other aspects such as teamwork, conflict resolution and project management ability will be worked on.

In the third block, skills worked on are those aimed at increasing the student's employability. They will work with tools and techniques for job searching, and perform tasks that achieve in the student a greater use of their personal skills.

For all this we have currently active experts in selection of people, professionals dedicated to personal and professional training and professionals dedicated to the world of communication and the arts.

In this way, and in a complementary way to his/her specific training, we help the student create a differentiating pattern in the social and business environment in which he/she will be immersed when he/she finishes his/her studies.

More information

Testimonials

Opening ceremony of the academic year 2022-2023

Opening Ceremony for the 2022-2023 academic year at the Madrid-Princess Campus of Nebrija University.

Graduation Ceremonies 2022 | BACHELOR'S DEGREES

Graduation of the 2021-2022 academic year at Nebrija University's La Berzosa Campus.

TEDxUNebrija. Alphas: the impregnable algorithm

Nebrija University organized a TEDx event for the third consecutive year, which took place on March 24 at the Madrid-Princesa Campus, and was part of the celebration of the 5th Centenary of Antonio de Nebrija. Titled Alphas: the impregnable algorithm, TEDxUNebrija asserted the validity of humanism in today's world and reflects on what is unique about human beings as a way of surviving the expansion of machines.

IMPULSA I. Nebrija Employment Conference

The 1st Edition of IMPULSA is born, the sessions in which Nebrija talent and companies connect, organized by the Nebrija Alumni and Professional Careers department. From first-year students to former students, we will give you the keys to continue improving your professional growth.

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