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Student profile: Students who wish to work in the field of marketing and communication, market research or any other area of the company that requires a professional profile aimed at commercial communication. People with analytical skills, with an organized, planning and strategic mentality, who are decisive, who have ease for teamwork and to adapt to changes and unforeseen events; people who are not afraid of taking risks and with a predisposition to make decisions about previous analysis.
Graduate profile: Our students will be able to effectively perform the tasks of marketing and commercial communication in companies and institutions, such as market analysis, specialized consulting, strategy and product policy management, pricing and distribution, communication in real and virtual markets and the organization and direction of Marketing departments. They will use the terminology of this activity, integrate new technologies into their daily activities, master the most current marketing techniques and communication strategies and tools, being able to design and implement the marketing and integrated communication plans of organizations.
Official degree: Bachelor's Degree in Marketing
Learning center:School of Communications and Arts
Branch of knowledge: Communication and Arts School
Places offered: Classroom attendance: 40 Online: 100
Total Credits: 240 credits.
Minimum 12 ECTS credits and maximum 90 ECTS credits per enrollment and academic year
Academic year it was implemented: 2013-2014
Languages: This degree is taught in Spanish and English. In the curriculum, subjects are offered in English and will lead to obtaining a Bilingual.
Diploma. English level required at admission: A1
Teaching type: Classroom attendance and Online
University Services: [+info]
The new Bachelor's Degree in Marketing includes the most innovative commercial communication trends and techniques and adapts to the demands of a market in constant evolution, and which is increasingly globalized and in full digital transformation.
This exclusive program encourages the development of the necessary processes to start and manage a business on the Internet, to communicate, relate to and keep new consumers in the network, as well as to work in a global and international environment, great knowledge about big data and consumer experience.
Marketing is a very broad discipline that integrates and combines numerous activities among which are market research, product and brand development, pricing strategies, creation, maintenance and incentivation of distribution channels and marketing, communicative actions and institutional communication.
This new curriculum is an advance in the education of marketing as it enhances the relationship and experience with the consumer, the digital approach, internationalization and the weight of strategic brand communication. It has subjects such as: CRM and Customer Analytics, Experiential Marketing (Customer Experience), Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, International Marketing, Brand Management and Storytelling and branded content, among others.
The qualifications related to the field of marketing have emerged as a profession with high demand and positive expectations of employability for the future, so we prepare you so that, in addition to up-to-date and specialized marketing knowledge, you know how to make a presentation in public, you have the capacity to negotiate, you can express and communicate effectively, write a report correctly and measure the risk and the different variables in strategic decision making within a company. We know how necessary content is, as well as the skills and abilities required by the current market.
The Bachelor's Degree in Marketing from Nebrija University trains and prepares our graduates to practice their profession with full guarantees in a market in full transformation. The objectives to be achieved in the program are:
Banco Santander, BMW, Telefónica and Microsoft are some of the partners of this Undergraduate Degree, validating the quality of the curriculum and where students can perform their professional internships.
The Bachelor's Degree in Marketing represents an ideal complement to other degrees that expand the professional range of our graduates, such as Advertising and Public Relations, Tourism, and Business Creation, Administration and Management.
This new curriculum is an advance in the education of marketing, as it enhances the relationship and experience with the consumer, the digital approach, internationalization and the weight of strategic brand communication. It has subjects such as: CRM and Customer Analytics, Experiential Marketing (Customer Experience), Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, International Marketing, Brand Management and Storytelling.
Nebrija University, which is strongly committed to languages and quality, provides the student with an academic certification in English, a suitable complement to obtain the B2 and C1 levels.
Promotion of competencies oriented to employability, management skills, coaching, personal branding and any other topic related to professional and social development, which may be chosen by the student to enrich their personal and professional training.
The University puts within the students' reach a total of three subjects to acquire the knowledge and skills necessary to become a competent professional within the demands of the current labor market.
Since the 2019-2020 academic year, we offer a program of interdisciplinary subjects or ILC (Interdisciplinary Learning Courses) per year, with diverse contents, which broadens the curriculum of the students, trains them in other disciplines and allows students from different areas to meet each other.
Each academic year, students in face-to-face bachelor's degrees can choose two ILC subjects with 3 ECTS credits, one per semester, out of the 30 subjects offered each course. Some are taught in English and others in Spanish.
Why wait to discover the professional and interdisciplinary world if you can start experiencing it at the University?Choose your Interdisciplinary Learning Courses
Elevate your creativity to infinity with the University's Bachelor's Degree in Marketing. Become the most prepared professional in digital advertising and marketing alongside the best professionals in the sector.
Our curriculum has been prepared in accordance with the new guidelines set by current legislation, having been verified by the National Agency for Quality Assessment and Accreditation.
The student must take 240 credits
The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.More information on Internships in Companies
This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
4.2. Access requirements and admission criteria
4.2.1 Access requirements
The access routes to the Bachelor's Degree in Marketing are described below. In addition, the Antonio de Nebrija University will publish on its website the places available for the first year of the Bachelor's Degree in Marketing, distributing the number of places awarded for each study modality as best as possible.
1. Students who have a baccalaureate degree who have passed the University Access Tests may apply for admission in accordance with the provisions of Royal Decree 1892/2008, of November 14, which regulates the conditions for accessing official university Bachelor's Degree studies.
2. Also, and in accordance with the provisions of RD 412/2014, the following students may request admission to the university:
a) Graduates in European Baccalaureate or International Baccalaureate.
b) Students who have Baccalaureate degrees, diplomas or studies from educational systems of Member States of the European Union, or of other States with which international agreements applicable in this regard have been signed, on a reciprocal basis.
c) Students who have degrees, diplomas or studies homologated to the Baccalaureate degree of the Spanish Educational System, obtained or carried out in educational systems of States that are not members of the European Union with which no international agreements have been signed in reciprocity for the recognition of the Baccalaureate degree, without prejudice to the provisions of Article 4 of RD 412/2014.
d) Students who have the official degrees of Senior Technician in Vocational Training, Senior Technician in Plastic Arts and Design, or Senior Sports Technician in the Spanish Educational System, or of degrees, diplomas or studies declared equivalent or homologated to those degrees, without prejudice of the provisions of Article 4 of RD 412/2014.
e) Students who have degrees, diplomas or studies different from those equivalent to the Baccalaureate, Senior Technician of Vocational Training, Senior Technician of Plastic Arts and Design, or Senior Higher Sports Technician of the Spanish Educational System, obtained or carried out in a member State of the European Union or in other States with which international agreements applicable in this regard have been signed, on a reciprocal basis, when said students meet the academic requirements demanded in that Member State in order to access their Universities.
f) People who have passed the university entrance test for people over 25 years old.
g) People who have passed the entrance test for official Bachelor's Degree studies for people over 40 years old, by accreditation of work or professional experience. The procedures for admission by this route are described in "POA_9 Access procedure for people over 40 years old”.
h) People over the age of 45 who have passed the university entrance test.
i) Students who have an official university Bachelor's degree, Master's degree, or equivalent degree.
j) Students who have an official university Associate's degree, degree as Technical Architect, Technical Engineer, Graduate, Architect, Engineer, corresponding to the previous arrangement of university education, or an equivalent degree.
k) Students who have taken partial foreign or Spanish university studies, or who, having completed foreign university studies, have not obtained their homologation in Spain and wish to continue studies at a Spanish university. In this case, it will be an essential requirement that the Antonio de Nebrija University recognize at least 30 ECTS credits.
l) Students who were able to access the university according to regulations of the Spanish Educational System prior to Organic Law 8/2013, of December 9.
• In the case of students with special educational needs derived from disabilities, the need for possible curricular adaptations, itineraries or alternative studies will be evaluated.
4.2.2 Admission Criteria
At the Antonio de Nebrija University, the admission procedures established by university legislation will be carried out with particular reference to the guiding principles of access to the Spanish university: equality, merit, ability, universal accessibility and adapting to the criteria of the European Area Higher Education.
Form of and deadlines for submitting applications for admission.
In order to apply for admission to any official university Bachelor's degree studies, it will be necessary to complete the corresponding application for admission through the University website, or request it at any of the university campuses, within the deadlines established by the Department of University Development.
Documentation necessary for admission to Bachelor's Degree studies.
a) Students with University Entrance Exams (coming from Baccalaureate and university entrance exams for people over 25):
Those who have taken the University Entrance Exams must submit:
b) Students who have a degree, diploma or studies equivalent to the Baccalaureate degree in educational systems from Member States of the European Union, or from other States with which international agreements applicable in this regard have been signed, on a reciprocal basis. Graduates of European Baccalaureate or International Baccalaureate.
c) Students from Higher Level Training Cycles, Second Degree Vocational Training:
These students must submit:
d) University graduates:
In the case of students with validated foreign degrees, they must provide the following documentation:
e) Students from previous educational arrangements who have not taken the general phase of the University Entrance Exams, regulated in Royal Decree 1892/2008, of November 14:
f) Students with partial recognition of foreign studies:
These students must submit the following documentation, officially translated and legalized, if applicable:
i) Students requesting admission due to change of university and/or studies.
Students from other universities must submit the following documentation:
j) Access to University for people over 45 years old
k) Access to University for people over 40 years old.
Only those candidates who have submitted the required documentation within the deadlines established by the Admissions Department will be processed. In addition, the student will be asked for all the additional information that is deemed appropriate to know the suitability of the candidate for the Bachelor's degree.
For the purposes of pre-admission and admission, the evaluation of the candidate will be made from 0 to 10 points, taking into account the following criteria and percentages:
Academic record of the student's path of origin: 60%
Multiple-choice psychotechnical test: 10%
This test consists of a competence/skills assessment test related to: skills in intellectual work, attitudes towards cooperation and teamwork, time and resource management. We will try to determine if the candidate has sufficient motivation, training and knowledge, abilities, aptitudes, communication skills, extracurricular activities and future interests necessary to be admitted as a student of the Bachelor's Degree in Marketing at the Antonio de Nebrija University.
English level test: 10%
In addition to the competencies established in the Bachelor's Degree in Marketing, we have added another regarding the adequate knowledge of the English language, both oral and written. To this end, the Vice Rector's Office for Academic Planning has established a series of strategies of a diverse nature to facilitate the acquisition of said competence by students, among which are the use of materials in the English language, and the programming of subjects in English.
In order to know the students' real level of knowledge of the English language, the Institute of Modern Languages will design a language placement test. Based on the results of this test, students, will be simultaneously taking the "Diploma in English Professional Skills" along with the chosen Bachelor's Degree, depending on the position obtained by each student.
The English level tests consist of a written exam with oral and written comprehension questions and use of the language, and last 60 minutes. They are taken in person or online, and are held in computer rooms on each campus, with teachers from the Institute of Modern Languages. Depending on the results of this test, the student will be placed at the corresponding level. The minimum level you will be able to access at the start is B1.
The student who decides to study the subjects in English must obtain a B2 level in the test in order to guarantee that this language can be the vehicular language of their academic program and, therefore, that they can achieve the competences adhered to each subject. If they do not pass this placement test, the student must take the subjects in Spanish.
NIt will not be necessary for the candidate to take the language positioning test if he submits a document proving the level of English. The level accreditation will be validated through the official degrees admitted by the table of certificates admitted by ACLES) , and they will also be reviewed by the Institute of Modern Languages.
Specific test of knowledge about the Bachelor's Degree in Marketing: It is multiple-choice, and consists mainly of specific contents of some of the main areas of general knowledge (basic principles of marketing and communication, knowledge of the digital field) that will be taken in the degree chosen by the candidate, in addition to other elements common to all degrees. This test will count as 20% of the total.
Personal Interview: As a strategy to know the characteristics of the applicants, from the psycho-pedagogical orientation department, as a diagnosis to all the candidates, we will apply a personality test that explores the emotional, intellectual, social and norms and values areas of each candidate for the Bachelor's Degree in Marketing at the Antonio de Nebrija University.
In the event that an applicant presents any clinical indicator, an in-depth interview will be carried out with the psychologists of the Department of Educational Psychology, and if necessary, he will be sent for clinical evaluation by the specialist teachers in Psychiatry or/and Clinical Psychology.
All tests and student records will be evaluated and assessed by the Bachelor's Degree Admissions Commission, taking into account the criteria reflected in the “PGA_11 Procedure for the Operation of the Bachelor's Degree Admissions Commission”, which are part of the Internal Regulations that regulates the access of the candidates to the University.
The Admissions Commission will meet according to needs and communicate the result of the admission to the candidate by email, telephone and letter so that he/she can proceed to their enrollment.
|Profesores Professors||Porcentaje de Doctores Percentage of PhD holders|
The International Mobility Office of Nebrija University makes a constant effort to monitor the agreements with the most prestigious universities. Students can study at one of the following foreign universities:
|Germany||SRH Berlin University of Applied Sciences|
|Argentina||Universidad de Ciencias Sociales y Empresariales (UCES)|
|Australia||University of Technology Sydney|
|United States of America||
Montclair State University
San Diego State University
University of Miami
|France||ÉCOLE DE SCIENCES ET TECHNIQUES COMMERCIALES (ESTC)*|
|Hong Kong||Lingnan University|
|Italy||Universitá degli Studi del Molise
|Netherlands|| Hogeschool Ultrecht
Fontys University of Applied Sciences
|United Kingdom||Regent's University London|
NOTA: The host universities offered by degree may vary according to the International Mobility Program. For more up-to-date information, students can consult the online information in the International Mobility Program.
Several universities have special academic or linguistic requirements. For more information, consult the Department of International Programs.
The teaching staff of the School of Communication and Arts is made up of professionals from each field of specialization, who develop a teaching method based on the conviction that what is learned, is learning by doing it.
The integration with the profession is based on the incorporation of professionals as associate professors which endorse each program, in a teaching methodology inspired by the proposition “learning by doing”, which is seen in the experiential aspect in the classrooms and in the academic extension activities.
The Bachelor's Degree in Marketing has a collaboration agreement with some of the best companies and institutions in the sector, such as Telefónica, Banco Santander, BMW and Microsoft, where students can carry out their professional internships and thus obtain solid work experience of maximum demand.
The Bachelor's Degree in Marketing trains young people whose professional future will be that of:
The commitment of Nebrija University to the academic requirement, training in leading companies and institutions, innovation in multidisciplinary programs and international projection, places the University in the top positions of the most important rankings.
The International Ranking QS Stars awards Nebrija University the maximum score in the quality and satisfaction of students in teaching, employability of the graduates and the internationalization of the institution.
The national rankings also recognize Nebrija University as the first Spanish university in teaching and second in employability, highlighting its performance in research, knowledge transfer and internationalization.
The Bologna Declaration formalized the principles on which the European Higher Education Area should be based: quality, mobility, diversity, competitiveness and employment growth.
From this, Nebrija stands as an academic model of reference, educating students with excellent individual behavior, interaction with their environment and motivated by and for constant and continuous training. The Nebrija Institute of Professional Skills works every day to achieve the differentiation of our students through the development of attitudes and skills.
The main objective is for students to achieve the best of themselves through the development and empowerment of their personal skills and resources through personal self-knowledge.
In addition, some of the professional skills that are worked on within the three seminars are those related to interpersonal skills and active communication skills and negotiation, indispensable for our students to know how to transmit ideas, to argue them, to provide information and opinions in an adequate, clear and convincing way.
Within what will be their work performance, other aspects such as teamwork, conflict resolution and project management ability will be worked on.
In the third block, skills worked on are those aimed at increasing the student's employability. They will work with tools and techniques for job searching, and perform tasks that achieve in the student a greater use of their personal skills.
For all this we have currently active experts in selection of people, professionals dedicated to personal and professional training and professionals dedicated to the world of communication and the arts.
In this way, and in a complementary way to his/her specific training, we help the student create a differentiating pattern in the social and business environment in which he/she will be immersed when he/she finishes his/her studies.
The School of Communication and Arts of the University once again organized its thematic week, with outstanding activities and presentations. Risto Mejide, Pepa Bueno and Adriana Ozores were some of the distinguished personalities who came to our Madrid-Princesa Campus.
Conference organized by the School of Communication and Arts with the presence of Fernando Polo, from Territorio Creativo; and Ángel Guirao, of Shackleton.