Marketing is a very broad discipline that integrates and combines numerous activities, including market research, product and brand development, pricing strategies, creation, maintenance, and promotion of distribution channels. and marketing, promotional actions and institutional communication.
The new Bachelor's Degree in Marketing includes the most innovative commercial communication trends and techniques, and adapts to the demands of a market that is in constant evolution, increasingly globalized and in full digital transformation.
This new curriculum represents an advance in marketing training, as it enhances the relationship and experience with the consumer, the digital approach, internationalization and the weight of strategic brand communication. It has subjects such as: CRM and Customer Analytics, Experiential Marketing (Customer Experience), Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, Marketing and entrepreneurship models, Innovation in product and service design, Brand Management and Storytelling and branded content, among others.Read +
This exclusive program promotes the development of the processes necessary to open and manage an online business, communicate, relate to and retain new consumers in any channel, as well as work in a global environment, providing extensive knowledge on big data, consumer experience and brand strategy.
Degrees related to the field of marketing have emerged as a valuable option to cover the needs of the market in an area of high demand and with positive employability expectations for the future, so in Nebrija University's Bachelor's Degree in Marketing you will be prepared so that, in addition to having up-to-date and specialized knowledge in marketing, you will know how to present in public, have the ability to negotiate, express yourself and communicate effectively, write a report correctly and measure risk and the different variables in making strategic decisions within a company.
This is a Marketing degree that is located in the School of Communication and Arts, and that reinforces the philosophy of the consumer at the center of any strategy, and of the brand as the axis of communication.
We know that content is as necessary as the skills and abilities required by the current market, which is why at Nebrija the orientation of the Bachelor's Degree in Marketing is eminently practical. We train and prepare our graduates to practice their profession with full guarantees in a market in total transformation. The objectives to be achieved in the program are:
TEDxUNebrija Students and professors organized this series of conferences
Testimonies Our students and professors think of the Degree
Employability Discover the most demanded professional opportunities.
University Life Discover activities, visits and last year's projects
International experience Study an entire course outside of Spain.
Ranking Forbes - Top 5 Spanish Universities Ranking Forbes University 2021
High score teaching and internacionalization QS Stars Ranking
High score online learning QS Stars Ranking
High score employability & inclusiveness QS Stars Ranking
"1st" Spanish University in Teaching uRanking
Among the 6 best Private Universities CyD Foundation
3rd Spanish private University in transparency CyT Foundation
The Bachelor's Degree students of the School of Communication and Arts presented their Marketing projects to Telefónica, at its facilities of the Innovation Hub. This is an enriching pre-professional activity that allows students to experience first-hand how to present a plan to a client.
Student profile: Those interested in studying and obtaining the Bachelor's Degree in Marketing from Nebrija University must be people with an open mind, a restless spirit, the ability to adapt, be creative, proactive, independent but at the same time capable of working in a team, interested in the world of marketing, corporate communication and the business and commercial field. People with the ability to understand how brand strategies work, the world of advertising and public relations, and that have an interest in marketing planning and brand communication strategies.
Graduate profile: Our students will be able to effectively perform the tasks of marketing and commercial communication in companies and institutions, such as market analysis, specialized consulting, strategy and product policy management, pricing and distribution, communication in real and virtual markets and the organization and direction of Marketing departments. They will use the terminology of this activity, integrate new technologies into their daily activities, master the most current marketing techniques and communication strategies and tools, being able to design and implement the marketing and integrated communication plans of organizations.
Official degree: Bachelor's Degree in Marketing
Center responsible:School of Communication and Arts
Branch of knowledge: Communication and Arts School
Places offered: Classroom attendance: 90 Online: 70
Total Credits 240 credits.
Minimum 12 ECTS credits and maximum 90 ECTS credits per enrollment and academic year
Academic year it was implemented:2013-2014
Languages:This degree is taught in Spanish and English.
In the curriculum, subjects are offered in English and will lead to obtaining a Bilingual.
Diploma. English level required at admission: A1
Teaching type: Classroom attendance and Online
University Services: [+info]
BOE no. 167, of July 11, 2018
Our curriculum has been prepared in accordance with the new guidelines set by current legislation, having been verified by the National Agency for Quality Assessment and Accreditation.
The student must take 240 credits
The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.More information on Internships in Companies List of companies and institutions where the students of the degree have carried out internships under an educational cooperation agreement
This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Through the transversal subjects you will be able to complement your education and complete your CV in a practical, collaborative and fun way.
It is a voluntary program with no added cost. Upon completion, you will be provided with a diploma.Access all the information
Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.More information here
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4.2. Access requirements and admission criteria
4.2.1 Access requirements
The access routes to the Bachelor's Degree in Marketing are described below. In addition, the Antonio de Nebrija University will publish on its website the places available for the first year of the Bachelor's Degree in Marketing, distributing the number of places awarded for each study modality as best as possible.
1. Students who have a baccalaureate degree who have passed the University Access Tests may apply for admission in accordance with the provisions of Royal Decree 1892/2008, of November 14, which regulates the conditions for accessing official university Bachelor's Degree studies.
2. Also, and in accordance with the provisions of RD 412/2014, the following students may request admission to the university:
a) Graduates in European Baccalaureate or International Baccalaureate.
b) Students who have Baccalaureate degrees, diplomas or studies from educational systems of Member States of the European Union, or of other States with which international agreements applicable in this regard have been signed, on a reciprocal basis.
c) Students who have degrees, diplomas or studies homologated to the Baccalaureate degree of the Spanish Educational System, obtained or carried out in educational systems of States that are not members of the European Union with which no international agreements have been signed in reciprocity for the recognition of the Baccalaureate degree, without prejudice to the provisions of Article 4 of RD 412/2014.
d) Students who have the official degrees of Senior Technician in Vocational Training, Senior Technician in Plastic Arts and Design, or Senior Sports Technician in the Spanish Educational System, or of degrees, diplomas or studies declared equivalent or homologated to those degrees, without prejudice of the provisions of Article 4 of RD 412/2014.
e) Students who have degrees, diplomas or studies different from those equivalent to the Baccalaureate, Senior Technician of Vocational Training, Senior Technician of Plastic Arts and Design, or Senior Higher Sports Technician of the Spanish Educational System, obtained or carried out in a member State of the European Union or in other States with which international agreements applicable in this regard have been signed, on a reciprocal basis, when said students meet the academic requirements demanded in that Member State in order to access their Universities.
f) People who have passed the university entrance test for people over 25 years old.
g) People who have passed the entrance test for official Bachelor's Degree studies for people over 40 years old, by accreditation of work or professional experience. The procedures for admission by this route are described in "POA_9 Access procedure for people over 40 years old”.
h) People over the age of 45 who have passed the university entrance test.
i) Students who have an official university Bachelor's degree, Master's degree, or equivalent degree.
j) Students who have an official university Associate's degree, degree as Technical Architect, Technical Engineer, Graduate, Architect, Engineer, corresponding to the previous arrangement of university education, or an equivalent degree.
k) Students who have taken partial foreign or Spanish university studies, or who, having completed foreign university studies, have not obtained their homologation in Spain and wish to continue studies at a Spanish university. In this case, it will be an essential requirement that the Antonio de Nebrija University recognize at least 30 ECTS credits.
l) Students who were able to access the university according to regulations of the Spanish Educational System prior to Organic Law 8/2013, of December 9.
• In the case of students with special educational needs derived from disabilities, the need for possible curricular adaptations, itineraries or alternative studies will be evaluated.
4.2.2 Admission Criteria
At the Antonio de Nebrija University, the admission procedures established by university legislation will be carried out with particular reference to the guiding principles of access to the Spanish university: equality, merit, ability, universal accessibility and adapting to the criteria of the European Area Higher Education.
Form of and deadlines for submitting applications for admission.
In order to apply for admission to any official university Bachelor's degree studies, it will be necessary to complete the corresponding application for admission through the University website, or request it at any of the university campuses, within the deadlines established by the Department of University Development.
Documentation necessary for admission to Bachelor's Degree studies.
a) Students with University Entrance Exams (coming from Baccalaureate and university entrance exams for people over 25):
Those who have taken the University Entrance Exams must submit:
b) Students who have a degree, diploma or studies equivalent to the Baccalaureate degree in educational systems from Member States of the European Union, or from other States with which international agreements applicable in this regard have been signed, on a reciprocal basis. Graduates of European Baccalaureate or International Baccalaureate.
c) Students from Higher Level Training Cycles, Second Degree Vocational Training:
These students must submit:
d) University graduates:
In the case of students with validated foreign degrees, they must provide the following documentation:
e) Students from previous educational arrangements who have not taken the general phase of the University Entrance Exams, regulated in Royal Decree 1892/2008, of November 14:
f) Students with partial recognition of foreign studies:
These students must submit the following documentation, officially translated and legalized, if applicable:
i) Students requesting admission due to change of university and/or studies.
Students from other universities must submit the following documentation:
j) Access to University for people over 45 years old
k) Access to University for people over 40 years old.
Only those candidates who have submitted the required documentation within the deadlines established by the Admissions Department will be processed. In addition, the student will be asked for all the additional information that is deemed appropriate to know the suitability of the candidate for the Bachelor's degree.
For the purposes of pre-admission and admission, the evaluation of the candidate will be made from 0 to 10 points, taking into account the following criteria and percentages:
Academic record of the student's path of origin: 60%
Multiple-choice psychotechnical test: 10%
This test consists of a competence/skills assessment test related to: skills in intellectual work, attitudes towards cooperation and teamwork, time and resource management. We will try to determine if the candidate has sufficient motivation, training and knowledge, abilities, aptitudes, communication skills, extracurricular activities and future interests necessary to be admitted as a student of the Bachelor's Degree in Marketing at the Antonio de Nebrija University.
English level test: 10%
In addition to the competencies established in the Bachelor's Degree in Marketing, we have added another regarding the adequate knowledge of the English language, both oral and written. To this end, the Vice-Rector’s Office of Academic Organization and Faculty has established a series of strategies of a diverse nature to facilitate the acquisition of said competence by students, among which are the use of materials in the English language, and the programming of subjects in English.
In order to know the students' real level of knowledge of the English language, the Institute of Modern Languages will design a language placement test. Based on the results of this test, students, will be simultaneously taking the "Diploma in English Professional Communication" along with the chosen Bachelor's Degree, depending on the position obtained by each student.
The English level tests consist of a written exam with oral and written comprehension questions and use of the language, and last 60 minutes. They are taken in person or online, and are held in computer rooms on each campus, with teachers from the Institute of Modern Languages. Depending on the results of this test, the student will be placed at the corresponding level. The minimum level you will be able to access at the start is B1.
The student who decides to study the subjects in English must obtain a B2 level in the test in order to guarantee that this language can be the vehicular language of their academic program and, therefore, that they can achieve the competences adhered to each subject. If they do not pass this placement test, the student must take the subjects in Spanish.
NIt will not be necessary for the candidate to take the language positioning test if he submits a document proving the level of English. The level accreditation will be validated through the official degrees admitted by the table of certificates admitted by ACLES) , and they will also be reviewed by the Institute of Modern Languages.
Specific test of knowledge about the Bachelor's Degree in Marketing: It is multiple-choice, and consists mainly of specific contents of some of the main areas of general knowledge (basic principles of marketing and communication, knowledge of the digital field) that will be taken in the degree chosen by the candidate, in addition to other elements common to all degrees. This test will count as 20% of the total.
Personal Interview: As a strategy to know the characteristics of the applicants, from the psycho-pedagogical orientation department, as a diagnosis to all the candidates, we will apply a personality test that explores the emotional, intellectual, social and norms and values areas of each candidate for the Bachelor's Degree in Marketing at the Antonio de Nebrija University.
In the event that an applicant presents any clinical indicator, an in-depth interview will be carried out with the psychologists of the Department of Educational Psychology, and if necessary, he will be sent for clinical evaluation by the specialist teachers in Psychiatry or/and Clinical Psychology.
All tests and student records will be evaluated and assessed by the Bachelor's Degree Admissions Commission, taking into account the criteria reflected in the “PGA_11 Procedure for the Operation of the Bachelor's Degree Admissions Commission”, which are part of the Internal Regulations that regulates the access of the candidates to the University.
The Admissions Commission will meet according to needs and communicate the result of the admission to the candidate by email, telephone and letter so that he/she can proceed to their enrollment.
The teaching staff of the School of Communication and Arts is made up of professionals from each field of specialization, who develop a teaching method based on the conviction that what is learned, is learning by doing it.
The integration with the profession is based on the incorporation of professionals as associate professors which endorse each program, in a teaching methodology inspired by the proposition “learning by doing”, which is seen in the experiential aspect in the classrooms and in the academic extension activities.
The Bachelor's Degree in Marketing has a collaboration agreement with some of the best companies and institutions in the sector, such as Telefónica, Banco Santander, BMW and Microsoft, where students can carry out their professional internships and thus obtain solid work experience of maximum demand.
The Bachelor's Degree in Marketing trains young people whose professional future will be that of:Companies collaborating with Nebrija University in terms of internships Action procedure in carrying out external practices Management process for external internships and Professional Guidance Labor insertion survey report
The commitment of Nebrija University to the academic requirement, training in leading companies and institutions, innovation in multidisciplinary programs and international projection, places the University in the top positions of the most important rankings.
The International Ranking QS Stars awards Nebrija University the maximum score in the quality and satisfaction of students in teaching, employability of the graduates and the internationalization of the institution.
The national rankings also recognize Nebrija University as the first Spanish university in teaching and second in employability, highlighting its performance in research, knowledge transfer and internationalization.
The Bologna Declaration formalized the principles on which the European Higher Education Area should be based: quality, mobility, diversity, competitiveness and employment growth.
From this, Nebrija stands as an academic model of reference, educating students with excellent individual behavior, interaction with their environment and motivated by and for constant and continuous training. The Nebrija Institute of Professional Skills works every day to achieve the differentiation of our students through the development of attitudes and skills.
The main objective is for students to achieve the best of themselves through the development and empowerment of their personal skills and resources through personal self-knowledge.
In addition, some of the professional skills that are worked on within the three seminars are those related to interpersonal skills and active communication skills and negotiation, indispensable for our students to know how to transmit ideas, to argue them, to provide information and opinions in an adequate, clear and convincing way.
Within what will be their work performance, other aspects such as teamwork, conflict resolution and project management ability will be worked on.
In the third block, skills worked on are those aimed at increasing the student's employability. They will work with tools and techniques for job searching, and perform tasks that achieve in the student a greater use of their personal skills.
For all this we have currently active experts in selection of people, professionals dedicated to personal and professional training and professionals dedicated to the world of communication and the arts.
In this way, and in a complementary way to his/her specific training, we help the student create a differentiating pattern in the social and business environment in which he/she will be immersed when he/she finishes his/her studies.
The International Mobility Office of Nebrija University makes a constant effort to monitor the agreements with the most prestigious universities.
NOTA: The host universities offered by degree may vary according to the International Mobility Program. For more up-to-date information, students can consult the online information in the International Mobility Program.
Several universities have special academic or linguistic requirements. For more information, consult the Department of International Programs.
After a week of intense work, the Bachelor's Degree students presented their projects at the facilities of Telefónica's Innovation and Talent Hub. The objective in this edition was for the students to work together on a briefing so that the “Better Connected” platform would also reach the younger generations. Each group had to present their proposal in just five minutes in front of a demanding jury made up of the brand's professionals.Ver noticia
Under the slogan Limitless, students and professors from the Faculty of Communication and Arts have organized this TEDx conference at Nebrija University. An analysis of the human being in society and his constant search for improvement and progress. At TEDxUNebrija we want to show the world that there are no limits to creativity.
Are you interestTED? You are invited.
At the proposal of the School of Communication and Arts, Nebrija University has invested publicist Toni Segarra as Doctor Honoris Causa. Considered one of the best copywriters of his generation, the author of mythical slogans such as “¿Te gusta conducir?” (Do you like to drive?) and “Bienvenido a la República Independiente de tu casa” (Welcome to the Independent Republic of your home) was honored for his vital advertising language contribution.