Bachelor's Degree in Marketing

Double Mention: Digital Marketing and Entrepreneurship or Marketing and Fashion Communication
IV Nebrija Marketing Hackathon, in collaboration with Pernod Ricard 2024-2025
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Bachelor's Degree in Marketing

Neuromarketing, e-Commerce, Big Data, and Digital Ecosystem

Marketing is a very broad discipline that integrates and combines numerous activities, including market research, product and brand development, pricing strategies, creation, maintenance, and promotion of distribution channels. and marketing, promotional actions and institutional communication.

The new Bachelor's Degree in Marketing includes the most innovative commercial communication trends and techniques, and adapts to the demands of a market that is in constant evolution, increasingly globalized and in full digital transformation.

This new curriculum represents an advance in marketing training, as it enhances the relationship and experience with the consumer, the digital approach, internationalization and the weight of strategic brand communication. It has subjects such as: CRM and Customer Analytics, Experiential Marketing (Customer Experience), Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, Marketing and entrepreneurship models, Innovation in product and service design, Brand Management and Storytelling and branded content, among others.

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This exclusive program promotes the development of the processes necessary to open and manage an online business, communicate, relate to and retain new consumers in any channel, as well as work in a global environment, providing extensive knowledge on big data, consumer experience and brand strategy.

Degrees related to the field of marketing have emerged as a valuable option to cover the needs of the market in an area of high demand and with positive employability expectations for the future, so in Nebrija University's Bachelor's Degree in Marketing you will be prepared so that, in addition to having up-to-date and specialized knowledge in marketing, you will know how to present in public, have the ability to negotiate, express yourself and communicate effectively, write a report correctly and measure risk and the different variables in making strategic decisions within a company.

This is a Marketing degree that is located in the School of Communication and Arts, and that reinforces the philosophy of the consumer at the center of any strategy, and of the brand as the axis of communication.

We know that content is as necessary as the skills and abilities required by the current market, which is why at Nebrija the orientation of the Bachelor's Degree in Marketing is eminently practical. We train and prepare our graduates to practice their profession with full guarantees in a market in total transformation. The objectives to be achieved in the program are:

  • Knowledge of the sociocultural, political, business and economic environment, where the marketing expert's professional practice is framed, as well as the techniques and tools necessary for professional performance.
  • Promotion of analytical, critical and interpretive ability, in order to provide effective solutions in highly competitive business markets, and a strategic mentality that allows them to make decisions efficiently.
  • Promotion of students' communication skills with the intention that they use language and argumentation effectively and correctly in the field of their professional activity.
  • Respect in the professional activity of the fundamental rights and the regulations marked by the Marketing area.
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05 / 04 / 2025
Bachelor's Degree in Marketing

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"Nebrija's Bachelor's Degree in Marketing is a comprehensive and thoroughly updated program, crafted in collaboration with esteemed professionals in the industry. From the outset, students engage in a curriculum closely aligned with professional reality. The degree boasts a combination of solid and innovative subjects, a faculty of the highest caliber, ongoing pre-professional activities, and a highly practical approach. These elements collectively contribute to the program's exceptional quality, reflected in the high employability of graduates, a testament to the well-rounded preparation students receive upon completion".

Gemma Barón Director of the Bachelor’s Degree in Marketing

Hackathon

The Bachelor's Degree students of the School of Communication and Arts presented their Marketing projects to Telefónica, at its facilities of the Innovation Hub. This is an enriching pre-professional activity that allows students to experience first-hand how to present a plan to a client.

Hackathon

Innovative education aimed at commercial communication


Curriculum


BOE Núm. 252, de 18 de octubre de 2024 Sec. III. Pág. 134166.
BOCM Núm. 201 de fecha 23-08-2024, Pág. 24.

Our curriculum has been prepared in accordance with the new guidelines set by current legislation, having been verified by the National Agency for Quality Assessment and Accreditation.
The student must take 240 credits


First year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Marketing and Communication
  • 6 ECTS | Consumer Behavior
  • 6 ECTS | Market Research
  • 6 ECTS | Economics and Business
  • 6 ECTS | Writing and Argumentation

  • Second Semester 30 ECTS
  • 6 ECTS | Product and Pricing Policy
  • 6 ECTS | Marketing Decision Making
  • 6 ECTS | Data and Analytics: Statistics
  • 6 ECTS | Finance for Marketing and Communication
  • 6 ECTS | Digital Tools

Second year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Online Marketing
  • 6 ECTS | Distribution and Retail Marketing
  • 6 ECTS | Brand Management
  • 6 ECTS | Creative Thinking
  • 6 ECTS | Legal Framework Applied to Marketing and Communication

  • Second Semester 30 ECTS
  • 6 ECTS | Digital Communication and Reputation
  • 6 ECTS | Digital Trends
  • 6 ECTS | Media and Audience Research
  • 6 ECTS | Communication Skills
  • 6 ECTS | University Activities (Students may engage in Club activities or enroll in Human Rights subjects)

Third year 60 ECTS


  • First semester 30 ECTS
  • 6 ECTS | Strategic Marketing Management
  • 6 ECTS | E-commerce
  • 6 ECTS | Influencer Marketing
  • 6 ECTS | Elective 1: Choose from the indicated subjects:
  • • Media Strategy
    • Fashion Industry and Business

  • 6 ECTS | Professional Competences

  • Second Semester 30 ECTS
  • 6 ECTS | Relationship Marketing and CRM
  • 6 ECTS | Elective 2: Choose from the indicated subjects:
  • • Neuromarketing and Experiential Marketing
    • Fashion Marketing and Communication

  • 18 ECTS | Professional Internship

Fourth year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Branded content
  • 6 ECTS | Data and Analytics: Business Intelligence
  • 6 ECTS | Social Marketing and CSR
  • 6 ECTS | | Elective 3: Choose from the indicated subjects:
  • • Content Creation: Social Networks and Influence
    • Brand Experience and Event Creation
    • Political Communication
    • Sales Strategy
    • Transmedia Art
    • Scenography and Lighting
    • Corporate Identity and Brand Image
    • Fashion Photography
    • Sports Communication

  • 6 ECTS | Final Project Workshop

  • Second Semester 30 ECTS
  • 6 ECTS | Innovation in Product and Service Design
  • 12 ECTS | Elective 4: Choose two subjects among those indicated
  • • Media, Art, and Culture
    • Sound Narratives and Podcasts
    • Production of Advertising Formats
    • Marketing and Entrepreneurship Models
    • Stage and Entertainment Trends
    • Video Art
    • Portfolio Design
    • Sports Marketing
    • Pharmaceutical and Healthcare Marketing
    • Web Design and Mobile Applications
    • Sports Events
    • Fashion and Luxury Events
    • Scenography and Art Direction
    • Retail of Fashion and Luxury Brands

  • 6 ECTS | Professional English
  • 6 ECTS | Final Research Project

Specializations

Fashion marketing and communication

Learning Outcomes::
Understanding the communication processes and marketing strategies applied in the fashion sector for brand creation and positioning within the industry.

  • 6 ECTS | Fashion Industry and Business (5th Semester)
  • 6 ECTS | Fashion Marketing and Communication (6th Semester)
  • 18 ECTS | Professional Internship (6th Semester)
  • 6 ECTS | Fashion Photography (7th Semester)
  • 6 ECTS | Fashion and Luxury Events (8th Semester)
  • 6 ECTS | Retail of Fashion and Luxury Brands (8th Semester)

Digital marketing and entrepreneurship

Learning Outcomes::
Apply digital marketing techniques and strategies for entrepreneurs to create new businesses and promote products and services.

  • 6 ECTS | Media Strategy (5th Semester)
  • 6 ECTS | Neuromarketing and Marketing Experience (6th Semester)
  • 18 ECTS | Professional Internship (6th Semester)
  • 6 ECTS | Sales Strategy (7th Semester)
  • 6 ECTS | Marketing and Entrepreneurship Models (8th Semester)
  • 6 ECTS | Web Design and Mobile Applications (8th Semester)

(*) Students will have the option to pursue the degree without the obligation to select a specialization. To pursue a specialization, they must choose subjects outlined in Table 4c.1 and supplement with additional elective, compulsory, and basic subjects included in the curriculum until reaching a total of 240 ECTS credits for the bachelor's degree.

More information about these subjects

Legend
Development of Professional Skills inglés o español 18 ECTS
Development of the Participative and Solidarity Spirit 6 ECTS
Evaluation of Skill Development in the Company 18 ECTS
Final Research Project 12 ECTS
Diploma in English Professional Communication

Previous curriculum (to extinguish)

First year 60 ECTS


  • Primer Semestre 30 ECTS

  • First Semester 30 ECTS
  • 6 ECTS | Fundamentals of Marketing and Communication
  • 6 ECTS | Consumer behavior
  • 6 ECTS | Fundamentals of Economics
  • 6 ECTS | Competence Development Seminar I
  • 6 ECTS | Applied Statistics

  • Second Semester 30 ECTS
  • 6 ECTS | Communication Structures
  • 6 ECTS | New technologies and the information society
  • 6 ECTS | IT Applied to Marketing
  • 6 ECTS | Finance for Marketing and Communication
  • 6 ECTS | Product Policy and Prices

Second year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Brand Management
  • 6 ECTS | Distribution and Trade Channels
  • 6 ECTS | Decision-making Tools
  • 6 ECTS | Legal Framework Applied to Marketing and Communication
  • 6 ECTS | Company Analysis

  • Second Semester 30 ECTS
  • 6 ECTS | Market Research
  • 6 ECTS | SStrategic Brand Communication
  • 6 ECTS | Online Marketing
  • 6 ECTS | Audience Research
  • 6 ECTS | Development of Professional Competences II

Third year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Strategic Marketing Management
  • 6 ECTS | Media planning
  • 6 ECTS | Retail Marketing
  • 6 ECTS | Digital Communication
  • 6 ECTS | Development of the Participatory and Solidarity Spirit

  • Second Semester 30 ECTS
  • 6 ECTS | CRM and customer analytics
  • 6 ECTS | Online Marketing
  • 18 ECTS | Development of Business Skills

Fourth year 60 ECTS


  • First Semester 36 ECTS
  • 6 ECTS | Business Intelligence and Big Data Analysis
  • 6 ECTS | Storytelling and brand contentStorytelling y contenidos de marca
  • 6 ECTS | Electronic commerce
  • 6 ECTS | Mobile Marketing
  • 6 ECTS | Competence Development Seminar IIIinglés o español

  • Second Semester 24 ECTS
  • 6 ECTS | Marketing and Entrepreneurship Models
  • 6 ECTS | Modern Languages
  • 6 ECTS | Innovation in Product and Service Design
  • 12 ECTS | Final Research Project

Your Bachelor's Degree from Vocational Training

If you are a Senior Technical Officer in any of these specialties:

Marketing and Advertising
International Trade
Management of Sales and Commercial Spaces

And you want to obtain your Bachelor's Degree in Marketing, you can do it with us in a practical, personalized, current and innovative program.

Bachelor's Degree in Marketing for Senior Technical Officers in...

International Trade Marketing and Advertising Management of Sales and Commercial Spaces

Professors

Profesores Professors Porcentaje de Doctores (ECTS) Percentage of PhD holders (ECTS)
31 50%
Gemma Barón Gemma Barón Dulce Directora del Grado en Marketing y profesora de Trabajo fin de grado Director of the Degree in Marketing and professor of Final degree project Carmen Afán Carmen Afán Ruiz Profesora de Comportamiento del consumidor Professor of Consumer Behavior Fernando Arias Varona Fernando Arias Varona Profesor de Comunicación estratégica de marca Professor of Strategic Brand Communication Inés M Arranz Rodríguez Inés M Arranz Rodríguez Profesora de Planificación de medios e Investigación de audiencias Professor of Media Planning and Audience research Javier Barrio Javier Barrio Carrasco Profesor de Herramientas Digitales Professor of Digital Tools María Bergaz María Bergaz Portolés Profesora de Investigación de audiencias Professor of Audience Research
Ver todos los Profesores See all Professors
Fernando Bonete Vizcaíno Fernando Bonete Vizcaíno Profesor de Escritura y argumentación Professor of Writing and argumentation Silvia Cabrero Del Rey Silvia Cabrero Del Rey Profesora de Bussines inteligent y analysis de Big data Professor of Business intelligence and Big data analysis Mencía de Garcillán López -Rúa Mencía de Garcillán López-Rúa Profesora de Investigación de Mercados Professor of Market research Javier de la Vara Javier de la Vara López Profesor de Innovación en diseño de productos y servicios Professor of Innovation in product and service design Paula Díaz Paula Díaz Altozano Profesora de Comportamiento del consumidor Professor of Consumer Behavior Javier Díaz-Masa Gutierrez Javier Díaz-Masa Gutierrez Profesor de Storytelling y contenidos de marca Storytelling and brand content Raúl Vicente Gámez Álvarez  Raúl Vicente Gámez Álvarez Profesor de Marco legal aplicado al Marketing y la comunicación Professor of Legal Framework applied to Marketing and Communication Ana María García Ana María García Ballestero Profesora de Comunicación digital Professor of Digital Communication Romualdo García Romualdo Pablo García Miguel Profesor de Finanzas para el marketing y la comunicación Professor of Finance for Marketing and Communication César Gómez López César Gómez López Profesor de Distribución y canales de comercialización, Herramientas para la toma de decisiones y Toma de decisiones en Marketing. Professor of Distribution and Marketing Channels, Decision-making tools and Decision-making in Marketing. Carmen González María del Carmen González Román Profesora de Escritura y argumentación Professor of Writing and argument Almudena Hidalgo Almudena Hidalgo Vallejo Profesora de Desarrollo de Competencias Profesionales III Professor of Development of Professional Competencies III Aitor Lizarralde Aitor Lizarralde Toranzo Profesor de Investigación de Mercados Professor of Market Research Carmen Llovet Rodríguez Carmen Llovet Rodríguez Profesora de Brand management Professor of Brand management María Dolores López María Dolores López Faraldos Profesora de Desarrollo del espíritu participativo y solidario: Derechos Humanos Professor of Development of the participatory and supportive spirit: Human Rights Agustín López Quesada Fernández Agustín López Quesada Fernández Profesor de Retail marketing Professor of Retail Marketing Victoria Moreno Victoria Isabel Moreno Gil Profesora de Desarrollo de capacidades de la Empresa Professor of Development of Company capabilities Pablo Nogueira Pablo Nogueira Riesgo Profesor de Comunicación estratégica de marca Professor of Strategic brand communication Eglée Ortega Fernández Eglée Ortega Fernández Profesora de Marketing online Online marketing María Pastor María Pastor Caballero Profesora de Política de productos y precios y Marketing y comunicación Professor of Product and Price Policy and Marketing and communication Aurora Ramos Callejón Aurora Ramos Callejón Profesora de Fundamentos de economía Professor of Fundamentals of economics Mª del Mar Ramos Rodríguez Mª del Mar Ramos Rodríguez Coordinadora de prácticas de la FCA FCA Internship Coordinator Bárbara Rey Bárbara Licia Rey Actis Profesora de Marketing y modelos de emprendimiento Professor of Marketing and entrepreneurship models José Manuel Rodríguez Gil José Manuel Rodríguez Gil Profesor de Dirección estratégica de MK Professor of MK Strategic Management Nicolás Ignacio Salorio Díaz-Cordovés Nicolás Ignacio Salorio Díaz-Cordovés Profesor de Datos y analítica: Estadística Professor of Data and analytics: Statistics Eduardo Sánchez Gutierrez Eduardo Sánchez Gutierrez Profesor de Comercio electrónico Professor of E-Commerce Sergio Sellés Sergio Sellés Pérez Profesor de Finanzas para el marketing y la comunicación y Análisis de la empresa Professor of Finance for marketing and communication and company analysis Sissy Melisa Teves Sissy Melisa Teves Romero Profesora de Lenguas Modernas Professor of Modern Languages Fernando Toledano Fernando Toledano Cuervas- Mons Profesor de Trabajo fin de grado Professor of Final degree project Jose Luis Valenciano Carlavila Jose Luis Valenciano Carlavila Profesor de Marketing experiencial (customer experience) Professor of Experiential marketing (customer experience) Carolina Zamora Carolina Zamora Escribano Profesora de CRM y customer analytics CRM and customer analytics professor Angel Zaragoza Angel Zaragoza García Profesor de Márketing móvil, Márketing online y Desarrollo de capacidades de la empresa Professor of Mobile Marketing, Online Marketing and Business Capacity Building
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More Academic info

Employability


Career Opportunities

The teaching staff of the School of Communication and Arts is made up of professionals from each field of specialization, who develop a teaching method based on the conviction that what is learned, is learning by doing it.

The integration with the profession is based on the incorporation of professionals as associate professors which endorse each program, in a teaching methodology inspired by the proposition “learning by doing”, which is seen in the experiential aspect in the classrooms and in the academic extension activities.

The Bachelor's Degree in Marketing has a collaboration agreement with some of the best companies and institutions in the sector, such as Telefónica, Banco Santander, BMW and Microsoft, where students can carry out their professional internships and thus obtain solid work experience of maximum demand.

The Bachelor's Degree in Marketing trains young people whose professional future will be that of:

Companies collaborating with Nebrija University in terms of internships Action procedure in carrying out external practices Management process for external internships and Professional Guidance Labor insertion survey report
Employability recognized in the Rankings

Employability recognized in the Rankings

The commitment of Nebrija University to the academic requirement, training in leading companies and institutions, innovation in multidisciplinary programs and international projection, places the University in the top positions of the most important rankings.

The International Ranking QS Stars awards Nebrija University the maximum score in the quality and satisfaction of students in teaching, employability of the graduates and the internationalization of the institution.

The national rankings also recognize Nebrija University as the first Spanish university in teaching and second in employability, highlighting its performance in research, knowledge transfer and internationalization.

Development of Professional Skills

The Bologna Declaration formalized the principles on which the European Higher Education Area should be based: quality, mobility, diversity, competitiveness and employment growth.

From this, Nebrija stands as an academic model of reference, educating students with excellent individual behavior, interaction with their environment and motivated by and for constant and continuous training. The Nebrija Institute of Professional Skills works every day to achieve the differentiation of our students through the development of attitudes and skills.

The main objective is for students to achieve the best of themselves through the development and empowerment of their personal skills and resources through personal self-knowledge.

In addition, some of the professional skills that are worked on within the three seminars are those related to interpersonal skills and active communication skills and negotiation, indispensable for our students to know how to transmit ideas, to argue them, to provide information and opinions in an adequate, clear and convincing way.

Within what will be their work performance, other aspects such as teamwork, conflict resolution and project management ability will be worked on.

In the third block, skills worked on are those aimed at increasing the student's employability. They will work with tools and techniques for job searching, and perform tasks that achieve in the student a greater use of their personal skills.

For all this we have currently active experts in selection of people, professionals dedicated to personal and professional training and professionals dedicated to the world of communication and the arts.

In this way, and in a complementary way to his/her specific training, we help the student create a differentiating pattern in the social and business environment in which he/she will be immersed when he/she finishes his/her studies.

More information

International


The International Mobility Office of Nebrija University makes a constant effort to monitor the agreements with the most prestigious universities.

Students can study at one of the following foreign universities:

NOTA: The host universities offered by degree may vary according to the International Mobility Program. For more up-to-date information, students can consult the online information in the International Mobility Program.

Several universities have special academic or linguistic requirements. For more information, consult the Department of International Programs.

The information published here is for guidance only and may be subject to modification.


4th Edition of the Nebrija Pernod Ricard Hackathon

A real marketing plan for a well-known brand of alcoholic beverages—that was the challenge of this new Hackathon. Marketing students, as well as those pursuing double degrees in Marketing with CADE and with Advertising and Public Relations at Nebrija University, participated in this event. In collaboration with the liquor company Pernod Ricard, the students developed a marketing campaign for Beefeater Black gin, targeting Generation Z consumers.

See article See previous edition - Hackathon III
Noticia

I Hackathon

After a week of intense work, the Bachelor's Degree students presented their projects at the facilities of Telefónica's Innovation and Talent Hub. The objective in this edition was for the students to work together on a briefing so that the “Better Connected” platform would also reach the younger generations. Each group had to present their proposal in just five minutes in front of a demanding jury made up of the brand's professionals.

Ver noticia
Discover TEDxUNebrija

Discover TEDxUNebrija

Under the slogan Limitless, students and professors from the Faculty of Communication and Arts have organized this TEDx conference at Nebrija University. An analysis of the human being in society and his constant search for improvement and progress. At TEDxUNebrija we want to show the world that there are no limits to creativity.

Are you interestTED? You are invited.

Investiture ceremony of Toni Segarra

Investiture ceremony of Toni Segarra as Doctor Honoris Causa

At the proposal of the School of Communication and Arts, Nebrija University has invested publicist Toni Segarra as Doctor Honoris Causa. Considered one of the best copywriters of his generation, the author of mythical slogans such as “¿Te gusta conducir?” (Do you like to drive?) and “Bienvenido a la República Independiente de tu casa” (Welcome to the Independent Republic of your home) was honored for his vital advertising language contribution.

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