Brand Management, Consumer, e-Commerce, Big Data and Digital Ecosystem
The Bachelor's Degree in Marketing at Nebrija University is designed to train professionals capable of successfully entering the labour market in an increasingly competitive, digital and customer-oriented environment. Throughout the degree, students learn to understand consumer behaviour, to make strategic decisions based on data and to develop effective marketing plans in real business contexts, both online and offline.
The training combines creativity, strategy and analysis with a clear practical orientation. From the first courses, students work on professional projects that allow them to apply the knowledge acquired, improve their communication skills, defend proposals before experts in the sector and face real problems posed by brands. This methodology, based on learning by doing, explains the high employability rate of the degree, which reaches 98% in the first year after completion of studies.
The curriculum is articulated around a consumer centric view of marketing, prioritising customer experience and strategic decision making.
In addition, the degree allows students to orient their professional profile thanks to a wide range of optional subjects and the possibility of taking academic mentions in Digital Marketing and Entrepreneurship or in Fashion Marketing and Communication, thus facilitating a specialisation aligned with their interests and the demands of the market.
Mentions Fashion Marketing and Communication Digital Marketing and Entrepreneurship
This new degree offers the possibility of choosing the electives that lead to one of the two mentions: Degree in Marketing with a Mention in Fashion Communication / Degree in Marketing with a Mention in Digital Marketing and Entrepreneurship.
It is also possible to take the Bachelor's Degree in Marketing without specialisations, choosing freely from among all the available electives, each student configuring their own itinerary and, all of this, without any additional charge.
Marketing for a changing world
Nebrija's Bachelor's Degree in Marketing is designed to train professionals capable of working from day one in a real, digital and constantly changing environment. It is not only about understanding the market, but also about knowing how to act in it: analysing data, designing strategies and executing campaigns that generate results.
Throughout the degree you will learn to develop complete marketing projects, from the idea to the measurement of results. You will work with current tools in the sector, understand how to manage brands in digital environments and acquire a strategic vision based on data, consumer behaviour and decision-making.
The programme combines marketing, communication and business, with a practical approach that will allow you to develop key skills such as presenting proposals, defending ideas, negotiating, analysing scenarios and making decisions in real contexts. All this with active methodologies, applied projects and teamwork, similar to those you will find in the professional environment.
Studying marketing today involves understanding the consumer in depth and knowing how to connect with them through multiple channels. For this reason, the degree puts the consumer at the centre and trains you to build relevant brands, design experiences and generate value in increasingly competitive markets.
In addition to technical knowledge, you will develop fundamental professional skills such as critical thinking, analytical skills, effective communication and strategic vision, essential for working in areas such as digital marketing, brand strategy, analytics and project management.
At Nebrija, the focus is clear: learning by doing, working with real challenges and preparing you to enter the market with experience, judgement and the ability to adapt.
"The Degree in Marketing at Nebrija is a very complete and absolutely up-to-date programme, designed with the advice of great professionals in the sector, and in which students work from the very first moment with an approach that is very close to professional reality. Solid and innovative subjects, a first-class faculty, pre-professional activities throughout the degree and a very practical approach are the most important elements of this degree, which has a very high employability due to the preparation that students have at the end".
Combine your Degree in Marketing and get a Nebrija NextGen Talent Microcredential
From the 2026/27 academic year, our Double Degrees will incorporate this degree, which will allow our students to enrich their training to lead in an increasingly globalised world.
Find out about our 80% Excellence Scholarships for these Double Degrees and benefit from an exclusive Mentoring Programme.
#Hackathon: Project Beefeater
The Nebrija University Marketing Hackathon is a key experience of the Degree that brings students closer to the professional reality from the inside. Students work in teams to solve real challenges posed by companies and defend their proposals before professionals from the sector, assuming the role of a marketing or consultancy team.
With the participation of brands such as Beefeater, Telefónica, Mahou and Leroy Merlin, the Hackathon allows students to experience first-hand how a marketing plan is presented and argued before a client. An intensive, practical and highly motivating experience that reinforces key skills and makes a difference in the student's training and employability.
Innovative training for commercial communication
Study the Degree by choosing one of the two Mentions and obtain a greater specialisation.
You will be able to study two areas of interest in depth, which will allow you to have a more complete and competitive profile.
- Fashion Marketing and Communication
- Digital Marketing and Entrepreneurship
Internships in a company
Banco Santander, BMW, Telefónica and Microsoft are some of the partners of this Degree, validating the quality of the curriculum and where students can do their professional internships.
30 years training marketing professionals
At Nebrija University we consider it essential to obtain a solid base of knowledge, transversal to all areas of the Faculty, before proceeding to the specialisation of each Degree. A learning model that has 30 years of experience in the training of Advertising and Marketing professionals.
Innovative curriculum
This new study plan represents a step forward in marketing education as it strengthens the relationship and experience with the consumer, the digital approach, internationalisation and the weight of strategic brand communication. It includes subjects such as: CRM and Customer Analytics, Experiential Marketing (Customer Experience), Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, International Marketing and Storytelling.
Study the Degree by choosing one of the two Mentions and obtain a greater specialisation.
You will be able to study two areas of interest in depth, which will allow you to have a more complete and competitive profile.
- Fashion Marketing and Communication
- Digital Marketing and Entrepreneurship
Internships in a company
Banco Santander, BMW, Telefónica and Microsoft are some of the partners of this Degree, validating the quality of the curriculum and where students can do their professional internships.
30 years training marketing professionals
At Nebrija University we consider it essential to obtain a solid base of knowledge, transversal to all areas of the Faculty, before proceeding to the specialisation of each Degree. A learning model that has 30 years of experience in the training of Advertising and Marketing professionals.
Innovative curriculum
This new study plan represents a step forward in marketing education as it strengthens the relationship and experience with the consumer, the digital approach, internationalisation and the weight of strategic brand communication. It includes subjects such as: CRM and Customer Analytics, Experiential Marketing (Customer Experience), Business Intelligence and Big Data analysis, Mobile Marketing, Retail Marketing, International Marketing and Storytelling.
Syllabus
BOE No. 252, of 18 October 2024 Sec. III. P. 134166.
BOCM No. 201 dated 23-08-2024, Page 24.
Our syllabus has been drawn up in accordance with the new guidelines set by current legislation, and has been verified by the National Agency for Quality Assessment and Accreditation.
Students must take 240 credits
60 ECTS
Your Degree from Vocational Training
If you are a Higher Technician in any of these specialities:
- Marketing and Advertising
- International Trade
- Sales and Commercial Space Management
If you want to obtain your Degree in Marketing, you can do it with us in a practical, personalised, up-to-date and innovative training.
Degree in Marketing for Higher Technicians in...
If you are a Higher Technician in any of these specialities:
- Marketing and Advertising
- International Trade
- Sales and Commercial Space Management
If you want to obtain your Degree in Marketing, you can do it with us in a practical, personalised, up-to-date and innovative training.
Degree in Marketing for Higher Technicians in...
Professors
Professors: 42
Percentage of PhD holders: 50%
Quality
Official qualification: Bachelor in Marketing
Faculty or school responsible:
Faculty of Communication and Arts - Felipe Moreno Affiliated Centre
Branch of knowledge: Social and Legal Sciences
Number of places available: 215
Face-to-face: 115 places:
- Nebrija University: 90 places
- Felipe Moreno Higher Education Centre: 25 places
Non-attendance or virtual: 100 places
- Nebrija University: 100 places
Type of course: Face-to-face / Non- face-to-face or virtual
Academic year in which it was implemented:
Previous curriculum: 2018–2019
Current curriculum: 2024–2025
Languages: Spanish
Credits: 240 credits.
Full-time: Minimum 45 ECTS and maximum 90 ECTS per enrollment and academic term
Part-time: Minimum 12 ECTS and maximum 44 ECTS per enrollment and academic term
Professional Outings
The teaching team of the Faculty of Communication and Arts is made up of professionals in each area of specialisation, who develop a teaching method based on the conviction that what we learn, we learn by doing.
Integration with the profession is based on the incorporation of professionals as associate lecturers who are endorsed by each programme, in a teaching methodology inspired by the learning by doing approach that focuses on the experiential aspect in the classroom and in academic extension activities.
The Degree in Marketing has a collaboration agreement with some of the best companies and institutions in the sector, such as Telefónica, Banco Santander, BMW and Microsoft, where students can do their professional internships and thus obtain their first highly demanding work experience.
The Bachelor's Degree in Marketing trains young people whose professional future will be as:
- Marketing manager
- Product manager
- Brand manager
- On and offline marketing consultant
- Customer Experience Manager
- Account manager in marketing and communication agencies
- Expert in market research and techniques
- CRM and relationship marketing technician
- Responsible for e-commerce
- Responsible for e-marketing and strategic planning and development of online marketing campaigns in the company or organisation
- Communication or advertising manager
- Brand communication consultant
- Account manager in advertising agencies
- Planner on and off or responsible for the strategic planning of brand communication in advertising agencies
- Entrepreneur in marketing and business projects
Integration with the profession is based on the incorporation of professionals as associate lecturers who are endorsed by each programme, in a teaching methodology inspired by the learning by doing approach that focuses on the experiential aspect in the classroom and in academic extension activities.
The Degree in Marketing has a collaboration agreement with some of the best companies and institutions in the sector, such as Telefónica, Banco Santander, BMW and Microsoft, where students can do their professional internships and thus obtain their first highly demanding work experience.
The Bachelor's Degree in Marketing trains young people whose professional future will be as:
- Marketing manager
- Product manager
- Brand manager
- On and offline marketing consultant
- Customer Experience Manager
- Account manager in marketing and communication agencies
- Expert in market research and techniques
- CRM and relationship marketing technician
- Responsible for e-commerce
- Responsible for e-marketing and strategic planning and development of online marketing campaigns in the company or organisation
- Communication or advertising manager
- Brand communication consultant
- Account manager in advertising agencies
- Planner on and off or responsible for the strategic planning of brand communication in advertising agencies
- Entrepreneur in marketing and business projects
Employability
Secured internships
In the best companies in the sector
Academic mentions
Destinations
to study part of the Degree
Australia
Brazil
Canada
Hong Kong
The Netherlands
United Kingdom
Australia
Brazil
Canada
Hong Kong
The Netherlands
United Kingdom
NOTE: The host universities, offered per degree, may vary according to the International Mobility Programme. For the most up-to-date information, students can consult the online information on the International Mobility Programme.
Several universities have special academic or linguistic requirements. For more information, please contact the International Programmes Department.
The information published here is for guidance only and may be subject to change.
Related programmes
It seems that for the moment there are no programmes.... But I'm sure there will be soon!