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Bachelor degree in Advertising and Public Relations

Create, take part and stand out at the “Touched by Advertising Festival”
Amplía información Bachelor degree in Advertising and Public Relations Bachelor degree in Advertising and Public Relations
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teaching and internacionalization
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online learning
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High score
employability & inclusiveness
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2nd Spanish University
in Employability
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We are among the 6 best
Private Universities
CyD Foundation

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2nd Spanish private University
in transparency
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Summary table

Student profile: Students who wish to work in the field of advertising communication; interested in mastering the advertising language, communication strategies and creativity techniques and media planning. Students with an open mind, restless, independent but at the same time capable of working as a team; with the potential to think in an original and different way.

Graduate profile: With the new curriculum, our students will be able to master the disciplines of marketing, its strategies and tactics; manage measurement and research mechanisms so that they can offer full guarantees to their clients; generate ideas that can be adapted to any medium or format, that interact with consumers and make them experience experiences that provoke memories; define policies, structures and integral strategies of communication in any company and take advantage of new tools, applications or devices to obtain better results oriented towards the communicative convergence of the offline and online scenarios. In addition, the advertisers taught at Nebrija University will be able to work effectively as a team, they will express themselves correctly both orally and in writing, they will have an analytical and interpretative mentality, persuasive ability, sense of responsibility and organizational capacity, among other professional competencies.

Official Degree:Bachelor degree in Advertising and Public Relations

Center responsible:Communication and Arts School

Branch of knowledge:Social and Legal Sciences

Openings available:60

Total Credits:240 credits.
. Minimum of 12 ECTS credits and maximum of 90 ECTS credits per enrollment and academic period.

Academic year in which it was implemented: 2013-2014

Languages:This degree is taught in Spanish.
In the Curriculum there are subjects offered in English that will lead to obtaining a Bilingual Accreditation Diploma

Type of Education: Classroom attendance / Online

Academic Regulations: General student’s regulations. Credit transfer and recognition. Regulation of student participation.

University Services: [+info]

Quality of the degree

Improvement actions and indicators

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100% employability

The technological and digital revolution is opening new opportunities and professional profiles in advertising and media companies, in advertisers, in communication consultancies and in the area of Public Relations and the media.

Nebrija University launches a renewed curriculum designed in accordance with the digital revolution and focused on the experience of the new consumer. All students finish with their trainee internships(mandatory) and a professional portfolio to show in the sector, through a practical methodology and hand in hand with the best companies and institutions in the sector, such as IAA, TBWA, Carat, and the Arroba agency, which are partners for the degree.

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In our university’s Degree in Advertising and Public Relations we bring together conventional advertising, which is specialized in the territory and language of brands, in how they speak to their different audiences and through what channels they achieve it, and online advertising, which is much more interactive, social and personalized. To this union we add Public Relations, which means being an expert in managing the reputation of a company and in creating contacts and relationships of trust with influential publics (journalists, bloggers, etc.). Thus, with the Undergraduate Degree in Advertising and Public Relations, you will have of a complete vision of the current professional landscape.

The program trains and prepares our graduates to practice their profession in their chosen area, with full guarantees, in an advertising market in full transformation that demands professionals capable of fulfilling the following functions:

  • Establish contact with the various potential publics, plan the communicative actions of services, products and brands and supervise and control advertising and PR campaigns.
  • Devise and materialize the different creative pieces of advertising and PR campaigns, whether they are offline, online or integrated.
  • Audience research; planning of advertising spaces in the media, conventional and unconventional, off and online.
  • Development of internal communication and relations with the media and other publics. Design and execution of specific communication actions, including the organization of events or communication in crisis situations, among others.
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Multidisciplinary education in which teamwork, creativity and emotional intelligence are essential

“Touched by Advertising Festival”

This being the 18th edition, the festival is a benchmark in the Spanish advertising industry, acting as a real pre-professional activity for students and a showcase to show the work done throughout the degree.

High pre-registration of employers

It is a degree that prepares students to work directly in Advertising agencies, media agencies, advertisers and Public Relations agencies with a complete education based on the simulation of real cases.

It has the best partners

The Club de Creativos, IAA, the Arroba agency, TBWA, Carat, Infoadex, IAB, El Publicista, El Periódico de la Publicidad, Control, El Programa de la Publicidad and Anuncios are companies and organizations that are regular collaborators in the degree.



Expand your education

If we are all different, why do we study the same thing?

Diploma in English Professional Skills

Nebrija University, which is strongly committed to languages and quality, provides the student with an academic certification in English, a suitable complement to obtain the B2 and C1 levels.

Subjects in Professional Competencies

Promotion of competencies oriented to employability, management skills, coaching, personal branding and any other topic related to professional and social development, which may be chosen by the student to enrich their personal and professional training.

The University puts within the students' reach a total of three subjects to acquire the knowledge and skills necessary to become a competent professional within the demands of the current labor market.

Curriculum


Our curriculum has been prepared in accordance with the new guidelines set by current legislation, being verified by the National Agency for Quality Assessment and Accreditation.
The student must complete 240 credits


First year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Advertising Structures
  • 6 ECTS | Graphic design
  • 6 ECTS | Communication theory inglés o español
  • 6 ECTS | The Company and its Environment inglés o español
  • 6 ECTS | Sociology

  • Second Semester 30 ECTS
  • 6 ECTS | Principles of Public Relations
  • 6 ECTS | History of the media
  • 6 ECTS | New technologies and the information society
  • 6 ECTS | Introduction to Law
  • 6 ECTS | Competencies Development Seminar I inglés o español

Second year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | History of advertising and Public Relations
  • 6 ECTS | Literature and creation
  • 6 ECTS | Research of audiences
  • 6 ECTS | Fundamentals of Economy
  • 6 ECTS | Applied statistics

  • Second Semester 30 ECTS
  • 6 ECTS | Advertising design
  • 6 ECTS | Fundamentals of Marketing
  • 6 ECTS | PR Techniques
  • 6 ECTS | Modern Languages
  • 6 ECTS | Competencies Development Seminar II

Third year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Advertising Creativity
  • 6 ECTS | Media Planning
  • 6 ECTS | Account Management
  • 6 ECTS | Training of Spokespersons and Institutional Relations
  • 6 ECTS | Development of the Participatory and Solidarity Spirit

  • Second Semester 30 ECTS
  • 6 ECTS | Web Design
  • 6 ECTS | Below the Line Actions(BTL)
  • 18 ECTS | Eval. of the Development of Skills in the Company

Fourth year 60 ECTS


  • First Semester 36 ECTS
  • 6 ECTS | Event Design Workshop
  • 6 ECTS | Digital Communication
  • 6 ECTS | Art management
  • 6 ECTS | Media Lab
  • 6 ECTS | Research Methods in Communication
  • 6 ECTS | Competencies Development Seminar III

  • Second Semester 24 ECTS
  • 6 ECTS | Social, Local and Mobile Marketing
  • 6 ECTS | Transmedia Narrative
  • 12 ECTS | Final Research Project

Amplía información de estas asignaturas

Development of Professional Skills 18 ECTS

  • 6 ECTS | Communication and Emotional Intelligence workshops
  • 6 ECTS | Teamwork and Project Management workshops
  • 6 ECTS | Leadership and Negotiation workshops
Development of the Participative and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be assessed depending on the different activities that the student performs throughout his degree. They will be awarded for university cultural activities, sports, student representation, solidarity and cooperation, or for taking one of the following subjects: Ethics of volunteering or Human Rights.

Evaluation of Skill Development in the Company 18 ECTS

This program's objective is to favor the practical education of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships is carried out. We provide advice on the choice of internship and follow-up and tutoring, always taking into account the professional orientation of each student. More information on Company Internships

Final Research Project 12 ECTS

This project involves the student carrying out research tasks or the creation of a professional project of practical nature under the guidance of one or more professors of the Department and, occasionally, of professionals from the business world.

Legend:

  • inglés o español Choose between English/Spanish
  • inglés Compulsory in English
  • bilingüeSubjects offered in English that will lead to obtaining a Bilingual Accreditation Diploma
  • Basic Education (60 ECTS)
  • Compulsory (90 ECTS)
  • Electives (60 ECTS)
  • Internships (18 ECTS)
  • Final Research Project (12 ECTS)

More Academic Information

International


The International Mobility Office of Nebrija University makes a constant effort to monitor the agreements with the most prestigious universities.

Students may study an annual or semi-annual period in some of the best universities in the European Union, North America, Latin America and Asia. This option will expand their world view, allow the exchange of ideas with students from other countries, expand their language training and prepare them to rigorously perform their professional work in any corner of the world. Communication and Arts students can study at one of the following foreign universities:

Country University
Alemania Hochschule der Populären Künste
Argentina bandera Argentina Universidad de Ciencias Sociales y Empresariales (UCES)
australia bandera Australia University of Technology Sydney
BrasilBrazil ESPM
Chile bandera Chile Universidad del Pacífico
EEUU bandera United States Drake University
Montclair State University
Rider University
San Diego State University
University of Miami
Hong KongHong Kong Lingnan University
Italia Italy Universitá degli Studi del Molise
Holanda bandera Netherlands Hogeschool Ultrecht
Fontys University of Applied Sciences
Inglaterra United Kingdom Regent's University London

NOTe: The destination universities, offered by degree, may vary according to the International Mobility Program. For more information, students can consult the information online in the. International Mobility Program.

Employability


Career Opportunities

The Undergraduate Degree in Advertising and Public Relations trains young people whose professional future could be:

  • Account Director, Customer Services Director, Planner and Account Executives in Advertising Agencies and Digital Agencies or Brand or Product Assistant in Marketing Departments of Offline and Online Advertisers.
  • Creative Director, Copy Director, Art Director, Graphic Designer and Web Designer in Advertising Agencies and Digital Agencies.
  • Offline and Online Media Planner and Analyst in Media Agencies.
  • Communication Consultant in PR Cabinets. Expert in Organization of Events and Protocol.
  • Community Manager or Website Content Manager.
  • Head for corporate communication.
  • Director of communication.

In addition, graduates can also continue their professional work in university research and academic teaching in Communication and Arts.

The student can be offered guidance from the Department of Professional Careers of the University, through internship programs and the employment exchange.

Development of Professional Skills

The Bologna Declaration formalized the principles on which the European Higher Education Area should be based: quality, mobility, diversity, competitiveness and employment growth.

From this, Nebrija is positioned as a reference academic model, by educating students with excellent individual behavior, interaction with their environment and motivated by and for constant and continuous education. The Nebrija Institute of Professional Skills works every day to achieve the differentiation of our students through the development of attitudes and aptitudes.

With all this, the University puts at your disposal a total of three subjects through which the student will acquire the knowledge and skills necessary to become a competent professional within the demands of the current labor market.

There are three blocks 6 ECTS credits each:

  • Competencies Development Seminar I: Communication and Emotional Intelligence.
  • Competencies Development Seminar II: Project management and interpersonal skills.
  • Competencies Development Seminar II: Techniques for employability.

The main objective is that students obtain the best out of themselves through the development and empowerment of their personal skills and resources, through personal self-knowledge.

In addition, some of the professional skills that are worked within the three seminars are those related to interpersonal skills and active communication and negotiation skills, essential for our students to know how to convey ideas, argue, give information and opinions in an appropriate, clear and convincing way.

Other aspects such as team work, conflict resolution and project management capacity are dealt with within what will be their work performance.

In the third block, skills aimed at increasing the employability of the student are worked on. It includes working with tools and techniques for job search, and performing tasks that achieve a greater use of personal skills in the student.

For all this we have experts currently active in the selection of people, professionals dedicated to personal and professional training and professionals dedicated to the world of communication and the arts.

In this way, and in a complementary way to their specific education, we help students create a differentiating pattern in the social and business environment in which they will be immersed when they finish their studies.


Communication and Arts School


Now in Advertising and Public Relations

XVII Festival Jóvenes Tocados por la Publicidad

El Círculo de Bellas Artes de Madrid acogió la decimoséptima edición del Festival Jóvenes Tocados por la Publicidad este jueves 5 de mayo organizada por los alumnos de la Facultad de Comunicación y Artes.

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