The main objective of the Bachelor's Degree in Advertising and Public Relations is academic excellence in one of the areas with the highest professional demand in the field of communication: Advertising and Public Relations.
Through a renewed curriculum, designed based on the digital revolution and with a theoretical-practical approach (learning by doing), our students acquire the knowledge to develop their talent in the world of advertising agencies, media agencies, brands, or the reputation of companies. A specific and tailor-made education for student, marked by the itineraries of elective subjects depending on the desired professional path (thinkers/doers), a strategic profile or a creative profile.
Diana Sánchez Serrano Director of the Bachelor's Degree in Advertising and Public Relations
The inclusion of new subjects in the fourth year, such as Branded Content, Mobile Marketing, Data Analysis and Integrated Campaigns in Advertising and Public Relations complete the skills of the profiles most in demand by the advertising industry, and provide students with a portfolio that demonstrates their qualities.
The program stimulates the communicative, creative and analytical ability to face the internship included in the curriculum (agencies, companies, communication offices, etc.) and motivates the organizational and leadership ability from Nebrija's own university extension activities, such as the Youth Touched by Advertising Festival, which becomes a real pre-professional practical case.
The students who participate in this project demonstrate the acquisition of the skills learned in their degrees by organizing an event in which Advertising agencies are recognized for their best spots in terms of creativity and efficiency. They are also in charge of the design and management of said event, as well as its image and dissemination. The Festival intends to transfer advertising practice to the professional world. There are also creative contests, various workshops and the Nebrija Brand Lovers conference with visits from different professionals.Read less
TOUCHED by Advertising Festival A point of reference in the Spanish advertising industry
Testimonies Our students and professors think of the Degree
Employability Discover the most demanded professional opportunities.
University Life Discover activities, visits and last year's projects
International experience Study an entire course outside of Spain.
Ranking Forbes - Top 5 Spanish Universities Ranking Forbes University 2021
High score teaching and internacionalization QS Stars Ranking
High score online learning QS Stars Ranking
High score employability & inclusiveness QS Stars Ranking
"1st" Spanish University in Teaching uRanking
Among the 6 best Private Universities CyD Foundation
3rd Spanish private University in transparency CyT Foundation
Nebrija University won the prize in the prestigious Yoigo Lab 2023 contest, promoted by House of Brands and Mazinn, in which fourteen universities and over 400 students took part. The group “Pista de Aterrizaje” presented the publicity briefing Zona Segura to the contest, which highlighted the company's connection with the so-called Generation Z in a display of imagination.
Student profile: Students who wish to work in the field of advertising communication; interested in mastering the advertising language, communication strategies and creativity techniques and media planning. Students with an open mind, restless, independent but at the same time capable of working as a team; with the potential to think in an original and different way.
Graduate profile: With the new curriculum, our students will be able to master the disciplines of marketing, its strategies and tactics; manage measurement and research mechanisms so that they can offer full guarantees to their clients; generate ideas that can be adapted to any medium or format, that interact with consumers and make them experience experiences that provoke memories; define policies, structures and integral strategies of communication in any company and take advantage of new tools, applications or devices to obtain better results oriented towards the communicative convergence of the offline and online scenarios. In addition, the advertisers taught at Nebrija University will be able to work effectively as a team, they will express themselves correctly both orally and in writing, they will have an analytical and interpretative mentality, persuasive ability, sense of responsibility and organizational capacity, among other professional competencies.
Official Degree:Bachelor's Degree in Advertising and Public Relations
Center responsible:School of Communication and Arts
Branch of knowledge:Social and Legal Sciences
Total Credits 240 credits.
Minimum of 12 ECTS credits and maximum of 90 ECTS credits per enrollment and academic period.
Academic year in which it was implemented: 2013-2014
- This degree is taught in Spanish.
- In the Curriculum there are subjects offered in English that will lead to obtaining a Bilingual Accreditation Diploma
Type of Education: Classroom attendance
University Services: [+info]
BOE núm. 65, de 17 de marzo de 2014
Our curriculum has been prepared in accordance with the new guidelines set by current legislation, being verified by the National Agency for Quality Assessment and Accreditation.
The student must complete 240 credits
The recognition of 6 credits will be assessed depending on the different activities that the student performs throughout his degree. They will be awarded for university cultural activities, sports, student representation, solidarity and cooperation, or for taking one of the following subjects: Ethics of volunteering or Human Rights.
Programa cuyo objetivo es favorecer la formación práctica de los estudiantes, bajo la continua supervisión del Departamento de Carreras Profesionales de la Universidad, el departamento académico correspondiente a la titulación y la empresa o institución colaboradora donde se realizan las prácticas. Se asesora en la elección de las prácticas y se realiza el seguimiento y tutorización, siempre teniendo en cuenta la orientación profesional de cada alumno.Más Información de Prácticas en Empresas Listado de empresas e instituciones donde los estudiantes de grado han realizado prácticas bajo convenio de cooperación educativa.
This work supposes either the development of research tasks or the creation of a professional project of a practical nature by the student under the advice of one or more professors of the Department and, occasionally, of professionals from the business world.
Through the transversal subjects you will be able to complement your education and complete your CV in a practical, collaborative and fun way.
It is a voluntary program with no added cost. Upon completion, you will be provided with a diploma.Access all the information
Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.More information here
And you want to obtain your Bachelor's Degree in Advertising and Public Relations, you can do it with us in a practical, personalized, current and innovative program.
|Profesores Professors||Porcentaje de Doctores Percentage of PhD holders|
Students who are in any of the following academic situations can apply for admission to the first year:
On the other hand, students who have completed university studies at another Spanish or foreign university and want to continue them at Nebrija University, or who want to start other degrees in this University, can apply for admission to years other than first.
Students must submit the application form for admission to the University along with the required documentation. Submitting the application for admission, together with the form for choosing the date for the admission tests, can be done in person during a visit to the University, or can be sent by post. Likewise, the admission procedure can be started by filling in the online admission form.
The Academic Information department confirms to the candidate the receipt of the printed or online application and will summon him/her to take the admission tests. On the day of the test, the candidate must submit, if he/she has not done so in advance, the following documentation:
All students who wish to complete their university degree at Nebrija University must pass an admission process consisting of:
The test periods are as follows:
These tests can be taken in Madrid or another province, so that distance learning students can choose either of the two options. In general, these tests are taken in person:
In Madrid, the tests are carried out at the Madrid - Princesa Campus and at the Life Sciences Campus in La Berzosa.
Check with your academic advisor for schedule availability
All the documents submitted by the student, together with the results of the Admission Tests, are assessed by the Admissions Committee, made up of the Director of the University Development Department, the Director of the Registrar's Office and the Head of Studies the degree. In this Committee, they assess whether the documents are administratively correct and if the profile of the candidate is suitable as an admission profile of the degree.
In addition to meeting the legally established access criteria, indicated at the beginning of point 4.2., the Admissions Committee will decide whether to accept the admission of a student, taking into account the following admission criteria:
At the beginning of each academic year, the academic coordinators are in charge of updating the specific tests of each degree in order to guarantee that the interested candidates fit the required profile. The results of the admission tests are communicated in writing and/or by telephone to each candidate within a period of approximately 3 to 5 days.
The admission criteria for students enrolled in distance learning degrees will be the same as those of the in-person modality, but will include the following additional criteria:
Once the admission has been communicated, the candidates must reserve their place. This economic pre-enrollment guarantees the candidate's place at the University.
Pre-enrolled candidates who wish to formalize their academic enrollment at the University must, within the indicated deadlines, follow these steps:
The teaching staff of the Faculty of Communication and Arts is made up of professionals from the sector, specialized in different areas. The Nebrija University programs are framed in a methodology based on the conviction that we learn by doing things. To this end, practical experiences are reinforced in classes and in academic extension activities.
The Bachelor's Degree in Advertising and Public Relations has a collaboration agreement with some of the best companies and institutions in the sector, such as Carat, IAA or Agencia Arroba, where students can complete their professional practices and thus obtain a first experience labor of maximum demand.
The Bachelor's Degree in Advertising and Public Relations trains young people whose professional future will be as:
The commitment of Nebrija University to the academic requirement, training in leading companies and institutions, innovation in multidisciplinary programs and international projection, places the University in the top positions of the most important rankings.
The International Ranking QS Stars awards Nebrija University the maximum score in the quality and satisfaction of students in teaching, employability of the graduates and the internationalization of the institution.
The national rankings also recognize Nebrija University as the first Spanish university in teaching and second in employability, highlighting its performance in research, knowledge transfer and internationalization.
The Bologna Declaration formalized the principles on which the European Higher Education Area should be based: quality, mobility, diversity, competitiveness and employment growth.
From this, Nebrija stands as an academic model of reference, educating students with excellent individual behavior, interaction with their environment and motivated by and for constant and continuous training. The Nebrija Institute of Professional Skills works every day to achieve the differentiation of our students through the development of attitudes and skills.
The main objective is for students to achieve the best of themselves through the development and empowerment of their personal skills and resources through personal self-knowledge.
In addition, some of the professional skills that are worked on within the three seminars are those related to interpersonal skills and active communication skills and negotiation, indispensable for our students to know how to transmit ideas, to argue them, to provide information and opinions in an adequate, clear and convincing way.
Within what will be their work performance, other aspects such as teamwork, conflict resolution and project management ability will be worked on.
In the third block, skills worked on are those aimed at increasing the student's employability. They will work with tools and techniques for job searching, and perform tasks that achieve in the student a greater use of their personal skills.
For all this we have currently active experts in selection of people, professionals dedicated to personal and professional training and professionals dedicated to the world of communication and the arts.
In this way, and in a complementary way to his/her specific training, we help the student create a differentiating pattern in the social and business environment in which he/she will be immersed when he/she finishes his/her studies.
The International Mobility Office of Nebrija University makes a constant effort to monitor the agreements with the most prestigious universities.
Students may study an annual or semi-annual period in some of the best universities in the European Union, North America, Latin America and Asia. This option will expand their world view, allow the exchange of ideas with students from other countries, expand their language training and prepare them to rigorously perform their professional work in any corner of the world.
NOTe: The destination universities, offered by degree, may vary according to the International Mobility Program. For more information, students can consult the information online in the. International Mobility Program.
Several universities have special academic or language requirements. For more information, consult the Department of International Programs.
Nebrija University's team, made up of Bachelor's students in Advertising and Public Relations, was the winner of the 7th Yoigo LAB, a contest promoted by Mazinn, Hub of Brands (HOB) and Grupo MÁSMOVIL, in which over 400 students from 14 universities from all over the country have taken part.
The students created the Safe Zone project, in which a telephone booth built by themselves was the central axis of a staging that surprised the Grand Jury. Their proposal consisted of transforming a concept that is very vintage for Generation Z, a phone booth, to provide it with new functionality, turning this glass space for the "glass generation" into a safe space where they can express their emotions and allow them to send a message to the world.
One more year, the students of Nebrija University honor the best campaigns of the year, excellence and recognition of the most outstanding protagonists of the sector, in an edition that was attended by Luis Bassat, Toni Segarra and Concha Wert.
At the proposal of the School of Communication and Arts, Nebrija University has invested publicist Toni Segarra as Doctor Honoris Causa. Considered one of the best copywriters of his generation, the author of mythical slogans such as “¿Te gusta conducir?” (Do you like to drive?) and “Bienvenido a la República Independiente de tu casa” (Welcome to the Independent Republic of your home), he was honored for his vital contribution to advertising language.