Specialised training to become a creative, strategic and digital communicator
The Bachelor's Degree in Advertising and Public Relations has as its main objective academic excellence in one of the areas with the highest professional demand in the field of communication: Advertising and Public Relations.
Through a renewed curriculum, developed between academics and renowned industry professionals, our students acquire the training to develop their talent in the world of advertising agencies, media agencies, brands, or the reputation of companies.
Through specific and eminently practical training oriented to each and every one of the possible career opportunities, our students also acquire digital skills in Data Analytics and Artificial Intelligence, adapting to the demands of an industry in constant transformation, which generates and seeks new professional profiles with transversal skills.
Live agency: Disney+
Cross-disciplinary project, which integrates the four subjects of the third year of the Degree: Advertising Creativity, Project Management, Strategic Planning and Media Strategy. Coinciding with the four main departments of advertising agencies, students solve a brief provided by a real advertiser.
Toni Segarra
"Un elogio de la publicidad no sería completo sin un elogio del optimismo. La publicidad es el género de la felicidad, la constante mirada ingenua y leve al lado brillante de la vida. Es un recordatorio mínimo, intrascendente, de que la vida es un milagro maravilloso, que vale la pena, y de que la gente, a veces, es feliz".
Luis Bassat
"Acotar la creatividad no es tarea fácil. Hay tres condiciones para definirla: hacer algo distinto, hacerlo mejor y que se acabe convirtiendo en norma".
Patricia Urgoiti
"Para mí hay una gran diferencia entre estudiar y aprender. Y esto segundo, es sin duda lo más remarcable de formarte en la Universidad Nebrija. Proyectos como Jóvenes Tocados por la Publicidad, y un enfoque donde lo práctico y prepararte para formar parte de la industria forman parte del día a día, hacen de estos años una etapa a la que siempre querrás volver. "
Juan Pedro Moreno y Javier Senovilla
"En los estudios de Publicidad, la Nebrija tiene un enfoque muy claro de aprendizaje: hacer publicidad en las aulas o un evento como Tocados es el primer escalón para llegar a afrontar retos en la vida laboral."
Marta Perlado
"Communication plays an important role in society today, but in the coming years it will be an essential discipline for any organisation.
An updated curriculum in response to industry demands
The constant transformation of the industry requires a permanent revision and updating of the curriculum. The Bachelor's Degree in Advertising and Public Relations has an Expert Advisory Board, made up of 6 professionals of recognised prestige in the field of advertising and communication, who ensure the suitability and currency of the content taught with the aim of maintaining professional and academic excellence.
The advisory board supervises the creation and updating of the syllabus, teaching methodologies and university extension activities of the degree.
The committee is made up of the following members:
- D. Toni Segarra (Founding Partner and Creative Director of Alegre Roca and Doctor Honoris Causa of Nebrija University).
- D. Carlos Holemans (CCO Deloitte Digital).
- Mr. Jaime de Jaraíz (President and CEO LG Iberia).
- Ms. Kika Samblás (Founding Partner & Managing Director SCOPEN).
- D. Rafael Urbano (CEO Carat).
- D. Olivier Vallecillo (CEO Newlink Group Spain).
The Committee of experts, together with the Dean of the FCA, the Director of the Advertising Department and the Director of the degree programme hold two annual meetings.
Study Advertising and Public Relations in Madrid
Festival Tocados por la Publicidad
The festival, organised entirely by the students, rewards the best advertising campaigns of the year. With more than 20 editions, the festival is a benchmark in the Spanish advertising industry, providing a real pre-professional activity for students and a showcase to showcase the work done throughout the degree.
With the best partners
Havas Media Group España, Dentsu, Leo Burnett, Ogilvy, Good Rebels, Mc Cann Erikson, Infoadex, Anuncios, IPMark, El periódico de la Publicidad, Control, El Programa de la Publicidad are regular companies and organisations on the course.
Live agency
True to our philosophy of learning by doing, students in the 3rd year of the Degree in Advertising and Public Relations combine the subjects of Advertising Creativity, Media Strategy, Project Management and Management and Advertising Strategy in a transversal activity, with a single final test, where they design an advertising campaign for a top advertiser(Renfe, Iberia, Disney). In this way, the student has first-hand experience of what their profession will be like, planning, designing and defending an advertising campaign to the end client.
Festival Tocados por la Publicidad
The festival, organised entirely by the students, rewards the best advertising campaigns of the year. With more than 20 editions, the festival is a benchmark in the Spanish advertising industry, providing a real pre-professional activity for students and a showcase to showcase the work done throughout the degree.
With the best partners
Havas Media Group España, Dentsu, Leo Burnett, Ogilvy, Good Rebels, Mc Cann Erikson, Infoadex, Anuncios, IPMark, El periódico de la Publicidad, Control, El Programa de la Publicidad are regular companies and organisations on the course.
Live agency
True to our philosophy of learning by doing, students in the 3rd year of the Degree in Advertising and Public Relations combine the subjects of Advertising Creativity, Media Strategy, Project Management and Management and Advertising Strategy in a transversal activity, with a single final test, where they design an advertising campaign for a top advertiser(Renfe, Iberia, Disney). In this way, the student has first-hand experience of what their profession will be like, planning, designing and defending an advertising campaign to the end client.
Young People Touched by Advertising Festival
XXII Edition of the Festival Tocados por la Publicidad, 14th April at 19:00h
GRAN TEATRO CAIXABANK PRINCIPE PIO
It is an event organised entirely by our students, especially by Advertising and Public Relations students, which makes it different and unique, and which in recent years has become a must in the field of Advertising, Marketing and Communication, among agencies, advertisers and the media.
The objectives of the activity are to complete the training of students and facilitate their future incorporation into the professional world.
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Universidad Nebrija is member of the GA
Combine your Degree in Advertising and R.R.P.P. and get a Nebrija NextGen Talent Microcredential
From the 2026/27 academic year, our Double Degrees will incorporate this degree, which will allow our students to enrich their training to lead in an increasingly globalised world.
Find out about our 80% Excellence Grants for these Double Degrees and benefit from an exclusive Mentoring Programme.
Syllabus
BOCM-20251001-32 _BOCAM 234_Pag. 257
Our syllabus has been drawn up in accordance with the new guidelines set by current legislation, and has been verified by the National Agency for Quality Assessment and Accreditation (Agencia Nacional de Evaluación de la Calidad y la Acreditación).
Students must take 240 credits
Your Degree from Vocational Training
If you are a Higher Technician in
If you want to obtain your Degree in Advertising and Public Relations, you can do it with us in a practical, personalised, up-to-date and innovative training.
Advertising and Public Relations for Higher Technicians in Marketing and Advertising
If you are a Higher Technician in
If you want to obtain your Degree in Advertising and Public Relations, you can do it with us in a practical, personalised, up-to-date and innovative training.
Advertising and Public Relations for Higher Technicians in Marketing and Advertising
Price
RRP 26-27 | PRERRESERVE | RESERVE | Nº FEES | AMOUNT FEE |
|---|---|---|---|---|
12.180€ | 950€ | 1.550€ | 10 | 968€ |
"Studying Advertising and Public Relations involves following an exciting educational path in which the emotional meets the strategic and the creative meets the professional. It involves having the ability to tell stories through brands, to entertain and move people. This is one of the privileges of being an advertising professional: to be able to exercise the most beautiful profession in the world.
Teachers
Professors: 38
Percentage of PhD holders: 50%
Quality
Official qualification: Bachelor's Degree in Advertising and Public Relations
Faculty or school responsible: Faculty of Communication and Arts
Branch of knowledge: Social and Legal Sciences
Number of places available: 60
Type of course: Classroom-based
Academic year in which it was introduced: 2013-2014
Languages: Spanish / English
Total credits: 240 credits.
Minimum 12 ECTS and maximum 90 ECTS per enrolment and academic period.
Employability
The teaching staff of the Faculty of Communication and Arts is made up of professionals from the sector, specialised in different areas. Nebrija University's programmes are framed within a methodology based on the conviction that we learn by doing. To this end, practical experience is reinforced in classes and in academic extension activities.
The Degree in Advertising and Public Relations has a collaboration agreement with some of the best companies and institutions in the sector, such as Carat, IAA or Agencia Arroba, where students can do their professional internships and thus obtain their first highly demanding work experience.
Employability
Secured internships
In the best companies in the sector
Editions
of the TOCADOS Festival
Destinations
to study part of the Degree
International
The International Mobility Office of Nebrija University is constantly monitoring the agreements with the most prestigious universities.
Students will be able to spend a year or semester at some of the best universities in the European Union, North America, Latin America and Asia. This option will broaden your vision of the world, allow you to exchange ideas with students from other countries, broaden your linguistic training and prepare you to carry out your professional work with rigour in any corner of the world.
Communication and Arts students can study at one of the following foreign universities:
Australia
Brazil
Hong Kong
The Netherlands
United Kingdom
Australia
Brazil
Hong Kong
The Netherlands
United Kingdom
NOTE: The host universities, offered per degree, may vary according to the International Mobility Programme. For the most up-to-date information, students can consult the online information on the International Mobility Programme.
Several universities have special academic or linguistic requirements. For more information, please contact the International Programmes Department.
The information published here is for guidance only and may be subject to change.
Useful links
Advertising festivals
Advertising festivals
Related programmes
It seems that for the moment there are no programmes.... But I'm sure there will be soon!