Bachelor's Degree in Advertising and Public Relations

Skills

Specific Competencies

• Know the basic concepts of Literature, Sociology, Economics, Statistics, Modern Language and Law that interact with the advertising practice and in PR activity
• Know the characteristics of the business world to understand the relationships established with marketing and commercial communication.
• Correctly use the tools and techniques of communication in unconventional media, specifically in promotional marketing, direct marketing, advertising in the place of sale, merchandising, product placement and bartering, sponsorship, institutional presence and publicity.
• Analyze media audience profiles and draw conclusions about them in order to use them in the planning process.
• Know, understand and apply the techniques of planning and purchasing media and advertising media.
• Know and understand the way in which relations with consumers take place in the interactive digital environment, as well as the potential of the Internet as a source of information and knowledge about the consumer.
• Know and understand basic concepts in web design and architecture oriented to marketing and digital advertising.
• Create, design and plan commercial events oriented to the promotion of products / brands / services.
• Demonstrate the ability to present and defend your own project.
• Apply in a practical way the knowledge acquired in the education program during the development of professional activity.
• Know and understand concepts in relation to the methods of creative thinking and processes of developing advertising messages.
• Create and develop graphic, image, audiovisual and digital elements.
• Know and understand concepts about the specific techniques of public relations.
• Demonstrate the ability to strategically manage the corporate image of a company and institution.
• Know and understand the operation of the communication area of a company or organization, and apply it to a communication plan.
• Appropriately use graphic design terminology.
• Know and understand concepts of the language and terminology of advertising, agents, relationships and processes of commercial communication, structure of the media, their typologies and characteristics.

General Competencies

• Demonstrate the correct use of oral and written language in the English language in the subject of Modern Language and in those subjects taught in English.
• Demonstrate the correct use of oral and written language in the Spanish language.
• Apply theoretical knowledge to the understanding of reality and the resolution of specific problems in the area of knowledge of Social Sciences, especially in the field of Communication.
• Compile, differentiate and categorize information from bibliographic and documentary sources.
• Transmit information, problems, ideas and solutions to a specialized and non-specialized public in the field of Communication.
• Correctly handle new communication technologies.
• Demonstrate the ability to work as a team, developing interpersonal relationships, in the development of communication projects.
• Apply critical reasoning based on the use of analysis and synthesis.
• Effectively organize time in the development of communication plans.
• Demonstrate a critical and self-critical capacity.
• Use ingenuity and develop the necessary creativity in communication processes.
• Evaluate, make decisions and plan communication strategies.
• Solve problems that arise in the creation of messages and in the development of communicative processes.
• Develop a research process within the Social Sciences from the hypothesis to the final conclusions.
• Develop personal skills and abilities needed in the media and business sector for incorporation into the labor market, increasing maturity for subsequent periods of learning.
• Apply innovative and dynamic techniques of work management, projects and equipment.
• Develop learning skills as well as an awareness of their own abilities and resources that allow them to undertake subsequent actions with a high degree of autonomy.
• Demonstrate the ability to effectively lead and manage projects, assuming the principles of social responsibility.
• Develop and demonstrate initiative and entrepreneurial spirit.
• Demonstrate social sensitivity in the development of their professional and / or academic work, in compliance with current regulations at both the Spanish and European levels, the codes of good practice, the criteria of self-control, gender equality, special needs of people with disabilities, the protection of children and, in general, the principles contained in the Spanish Constitution and the values of the Culture of Peace.
• Acquire an ethical commitment at work.
• Apply the skills acquired during the development of the education program.

Access and Admission

Access routes and requirements

Students who are in any of the following academic situations can apply for admission to the first year:

• Students from 2nd year of Baccalaureate and Spanish university entrance exam (Selectividad), or COU and Spanish university entrance exam (Selectividad).
• Students who have completed their secondary education studies abroad and have access to University education in their country (for member countries of the European Union or signatories of the agreement on the European Economic Area, or those with whom an agreement of recognition of degrees has been signed).
• Students who have completed their secondary education studies abroad and have passed the Spanish university entrance exam (Selectividad) for Foreigners (rest of educational systems).
• Students who have official degree of Senior Technician corresponding to Vocational Formation and Artistic Teachings, or of Senior Sports Technician.
  In the case of accessing from Advanced Vocational Training Programs, it is recommended the students access this Bachelor’s degree through the programs indicated below.
  • Commercial Management and Marketing
  • International Trade
  • Editorial design and production
  • Administration and finance
  • Audiovisual information and shows
  • Consumer services
• People over twenty-five years of age, after having taken the admission tests, who do not meet the requirements set forth in Section 2 of Art. 42 of Organic Law 6/2001, of December 21, and its subsequent amendments.
• People over forty years of age who can prove their work or professional experience and do not have the legally required academic qualifications, and people over forty-five years of age, after having taken the admission tests, in accordance with the provisions of Article 42.4 of Organic Law 6 / 2001, of December 21, and its subsequent modifications.

On the other hand, students who have completed university studies at another Spanish or foreign university and want to continue them at Nebrija University, or who want to start other degrees in this University, can apply for admission to years other than first.

Students must submit the application form for admission to the University along with the required documentation. Submitting the application for admission, together with the form for choosing the date for the admission tests, can be done in person during a visit to the University, or can be sent by post. Likewise, the admission procedure can be started by filling in the online admission form.

The Academic Information department confirms to the candidate the receipt of the printed or online application and will summon him/her to take the admission tests. On the day of the test, the candidate must submit, if he/she has not done so in advance, the following documentation:

• Photocopy of the academic record.
• Photocopy of DNI or passport.
• Two passport-size photographs.
• Letter of introduction from a teacher/tutor of the center of origin, or person with whom they have had academic or professional contact.

Admission

All students who wish to complete their university degree at Nebrija University must pass an admission process consisting of:

• Evaluation of the academic record: With a weighting of 40%.
• Evaluation of the results obtained in the admission tests. These tests that take place in one day - morning or afternoon - have an approximate duration of 2.5/3 hours and consist of:
  • Psychotechnical test: 10%
  • Specific test of the chosen degree(s): 20%
  • English Level Test: 10%
  • Personal interview with a University professor: 20%

  The test periods are as follows:

  • Early call: Tests held in the months between February and May.
  • Ordinary call: Tests held in June and July.
  • Extraordinary call: Tests held in September.

  These tests can be taken in Madrid or another province, so that distance learning students can choose either of the two options. In general, these tests are taken in person:

  • In Madrid, the tests are taken at the Berzosa Campus and the Dehesa de la Villa Campus.
    

    The schedule is set as follows:

    • Tuesday: La Berzosa Campus
    • Thursday: Dehesa de la Villa Campus
    • Saturdays: from the month of May and until the end of the extraordinary period, it alternates from one campus to another.

    Candidates can take the tests on both campuses interchangeably, regardless of where the degree for which they are applying is taught.

  • In provinces other tan Madrid, the Promotion and Admissions Department travels to the cities where this same department has previously carried out, throughout the academic year, advisory sessions regarding Nebrija in various Secondary Education Centers. These Admission Tests consist of a first round in the early call and a second round in the ordinary call, and as they are taken in person, the identity of the candidate can be verified by presenting their ID. These tests are accompanied by an Information Session for parents, which is given by one of the academic advisors from the Promotion and Admissions department.

All the documents submitted by the student, together with the results of the Admission Tests, are assessed by the Admissions Committee, made up of the Director of the University Development Department, the Director of the Registrar's Office and the Head of Studies the degree. In this Committee, they assess whether the documents are administratively correct and if the profile of the candidate is suitable as an admission profile of the degree.

In addition to meeting the legally established access criteria, indicated at the beginning of point 4.2., the Admissions Committee will decide whether to accept the admission of a student, taking into account the following admission criteria:

• Satisfactory academic record.
• Results obtained in the admission tests, both in the specific one, as in the psychotechnical and English level tests.
• Admission profile reasonably consistent with that recommended for the degree.
• In the personal interview, the level of motivation and attitude of the student will be assessed. This can also be a relevant factor when admitting a student. In the interview, it is also possible to guide the student towards a specific specialty or even a different degree if it is considered that his/her profile is more consistent with said degree. The academic coordinators and professors of each degree hold informative meetings and interview the candidates, while supervising the specific tests (as well as their general academic record).

At the beginning of each academic year, the academic coordinators are in charge of updating the specific tests of each degree in order to guarantee that the interested candidates fit the required profile. The results of the admission tests are communicated in writing and/or by telephone to each candidate within a period of approximately 3 to 5 days.

Teachings that are taught in the distance learning modality.

The admission criteria for students enrolled in distance learning degrees will be the same as those of the in-person modality, but will include the following additional criteria:

• Real possibility of correctly monitoring the educational activities provided for in the requested degree (which may have a certain in-person component). This will be assessed during the personal interview, in which the interviewer, in addition to all the access and admission criteria already mentioned for the in-person modality, will assess whether the candidate's employment and personal situation, their time availability, etc. is compatible with the normal development of the teaching-learning process and activities with the expected teaching load. As a result of this joint analysis, which will entail a mutual exchange of information, the student will be able to be guided regarding his/her actual possibilities, the recommended annual enrollment fee, the mandatory presence in some activities (exams, etc.), or if their application is rejected, if there is a probable impossibility of satisfactorily carrying out the programmed education activities.

1. Pre-enrollment

Once the admission has been communicated, the candidates must reserve their place. This economic pre-enrollment guarantees the candidate's place at the University.

2. Enrollment

Pre-enrolled candidates who wish to formalize their academic enrollment at the University must, within the indicated deadlines, follow these steps:

• Submit documentation: documentary proof that they have passed the requirements established by Spanish university legislation in order to start/continue their university studies at Nebrija University.
• Formalize the enrollment process online: The self-enrollment service on the Nebrija website allows admitted students to carry out all academic, financial and administrative procedures, without having to physically go to the University. Admitted students will formalize their self-enrollment within the periods indicated. To do this, they will receive at their address, together with their admission letter, the access code and personal password necessary to be able to carry out their academic and economic self-enrollment. Once the self-enrollment is formalized, after the documentation submitted has been verified, the candidate acquires the status of a student at Nebrija University. In the self-enrollment process, the student will have at all times the technical assistance of the Computer Services department, as well as academic assistance from his/her future tutor, so that he/she can guide them in chosen the subjects.
• Payment of the annual registration fees for the degree for which he/she is admitted. The place reservation fee is a part of the annual registration fees.