Bachelor's Degree in Digital and Multimedia Design

Skills

Basic Skills:

• That students have demonstrated to possess and understand knowledge in an area of study that starts from the base of general secondary education, and is usually found at a level that, although supported by advanced textbooks, also includes some aspects that imply knowledge coming from the vanguard of their field of study.
• That students know how to apply their knowledge to their work or vocation in a professional manner and have the skills that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study.
• That students have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include a reflection on relevant social, scientific or ethical issues.
• That students can transmit information, ideas, problems and solutions to a specialized and non-specialized public.
• That the students have developed the necessary learning skills to undertake further studies with a high degree of autonomy.

General Skills:

• Demonstrate the correct use of oral and written language in English. At least the obtaining of level B2 must be demonstrated.
• Demonstrate the correct use of oral and written language in Spanish.
• Apply the theoretical knowledge to the understanding of reality and the resolution of specific problems in the area of knowledge of Social Sciences, especially in the field of visual design and the creation of digital content.
• Compile, distinguish and categorize information from bibliographic and documentary sources.
• Apply critical reasoning based on the use of analysis and synthesis.
• Use ingenuity and develop creativity especially in the processes of visual design and creation of digital content.
• Acquire an ethical commitment at work knowing the legal system, especially applied to professional practice related to intellectual property.
• Demonstrate social sensitivity in the development of their professional and/or academic work, in compliance with current regulations at both the Spanish and European levels, the codes of good practice, the criteria of self-control, gender equality, special needs of people with disabilities, the protection of children and, in general, the principles contained in the Spanish Constitution and the values of the Culture of Peace.
• Demonstrate the ability to work as a team, developing interpersonal relationships, within the development of visual design projects and creation of digital content.
• Demonstrate the ability to effectively lead and manage projects, assuming the principles of social responsibility.
• Apply innovative and dynamic techniques of work, project and team management.
• Develop and demonstrate initiative and an entrepreneurial spirit.
• Solve problems that arise in the construction of digital content and in the development of communicative and creative processes.
• Develop personal skills and abilities needed in the sector of creation of visual design and digital content and the company for the incorporation into the labor market, increasing maturity and adaptation for subsequent learning periods.
• Correctly handle new communication technologies.
• Apply the skills acquired throughout the educational program.
• Apply in a practical way the knowledge acquired in the training program during the development of the professional activity.

Especific skills:

• Know and understand the basic concepts of the field of visual design, communication, business, law, information technology, history, economics and modern language as matters that influence and interact with the creation of digital content.
• Know the evolution of visual design: characteristics, relationship with users and the impact of technology on its development.
• Understand the current world through contemporary art with special reference to communicative and audiovisual messages.
• Know and apply the fundamentals of audiovisual language in the production and analysis of audiovisual products.
• Know the esthetic and technical foundations of photographic composition by combining a theoretical-practical nature.
• Know and apply the basic business concepts to the activity developed in the cultural industries sector. Development of innovation and entrepreneurship in this sector.
• Correctly handle communication technologies and the phases of planning, design, coding and implementation of websites.
• Know the basic principles of computer programming.
• Know the techniques of artistic creation, theories of color and form.
• Know the architecture of the letter and the different typographical families of Latin alphabets and their application.
• Create and develop graphic, image, audiovisual and digital elements.
• Know and apply the principles and techniques of artistic creation to the conceptualization, design and development of characters.
• Know and apply the essential techniques of modeling and three-dimensional representation of shapes from a design.
• Design and edit digital content.
• Know the fundamental principles of the construction of a script and establish the mechanisms for its adaptation to the different transmedia platforms.
• Know and apply the fundamentals and creative methods in the generation of ideas in visual design projects and digital creation contents.
• Design and apply methods for evaluating usability in digital environments.
• Apply creative writing techniques in the construction of stories.
• Devise, execute, present and defend a project of their own that gathers the knowledge acquired in the educational program.

Profesores Professors	Porcentaje de Doctores Percentage of PhD holders
25	52%

Profesores

Professors

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