Bachelor's Degree in Digital and Multimedia Design

• That students have demonstrated to possess and understand knowledge in an area of study that starts from the base of general secondary education, and is usually found at a level that, although supported by advanced textbooks, also includes some aspects that imply knowledge coming from the vanguard of their field of study.
• That students know how to apply their knowledge to their work or vocation in a professional manner and have the skills that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study.
• That students have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include a reflection on relevant social, scientific or ethical issues.
• That students can transmit information, ideas, problems and solutions to a specialized and non-specialized public.
• That the students have developed the necessary learning skills to undertake further studies with a high degree of autonomy.

• Demonstrate the correct use of oral and written language in English. At least the obtaining of level B2 must be demonstrated.
• Demonstrate the correct use of oral and written language in Spanish.
• Apply the theoretical knowledge to the understanding of reality and the resolution of specific problems in the area of knowledge of Social Sciences, especially in the field of visual design and the creation of digital content.
• Compile, distinguish and categorize information from bibliographic and documentary sources.
• Apply critical reasoning based on the use of analysis and synthesis.
• Use ingenuity and develop creativity especially in the processes of visual design and creation of digital content.
• Acquire an ethical commitment at work knowing the legal system, especially applied to professional practice related to intellectual property.
• Demonstrate social sensitivity in the development of their professional and/or academic work, in compliance with current regulations at both the Spanish and European levels, the codes of good practice, the criteria of self-control, gender equality, special needs of people with disabilities, the protection of children and, in general, the principles contained in the Spanish Constitution and the values of the Culture of Peace.
• Demonstrate the ability to work as a team, developing interpersonal relationships, within the development of visual design projects and creation of digital content.
• Demonstrate the ability to effectively lead and manage projects, assuming the principles of social responsibility.
• Apply innovative and dynamic techniques of work, project and team management.
• Develop and demonstrate initiative and an entrepreneurial spirit.
• Solve problems that arise in the construction of digital content and in the development of communicative and creative processes.
• Develop personal skills and abilities needed in the sector of creation of visual design and digital content and the company for the incorporation into the labor market, increasing maturity and adaptation for subsequent learning periods.
• Correctly handle new communication technologies.
• Apply the skills acquired throughout the educational program.
• Apply in a practical way the knowledge acquired in the training program during the development of the professional activity.

• Know and understand the basic concepts of the field of visual design, communication, business, law, information technology, history, economics and modern language as matters that influence and interact with the creation of digital content.
• Know the evolution of visual design: characteristics, relationship with users and the impact of technology on its development.
• Understand the current world through contemporary art with special reference to communicative and audiovisual messages.
• Know and apply the fundamentals of audiovisual language in the production and analysis of audiovisual products.
• Know the esthetic and technical foundations of photographic composition by combining a theoretical-practical nature.
• Know and apply the basic business concepts to the activity developed in the cultural industries sector. Development of innovation and entrepreneurship in this sector.
• Correctly handle communication technologies and the phases of planning, design, coding and implementation of websites.
• Know the basic principles of computer programming.
• Know the techniques of artistic creation, theories of color and form.
• Know the architecture of the letter and the different typographical families of Latin alphabets and their application.
• Create and develop graphic, image, audiovisual and digital elements.
• Know and apply the principles and techniques of artistic creation to the conceptualization, design and development of characters.
• Know and apply the essential techniques of modeling and three-dimensional representation of shapes from a design.
• Design and edit digital content.
• Know the fundamental principles of the construction of a script and establish the mechanisms for its adaptation to the different transmedia platforms.
• Know and apply the fundamentals and creative methods in the generation of ideas in visual design projects and digital creation contents.
• Design and apply methods for evaluating usability in digital environments.
• Apply creative writing techniques in the construction of stories.
• Devise, execute, present and defend a project of their own that gathers the knowledge acquired in the educational program.

The access routes to the Bachelor’s Degree in Digital and Multimedia Design are described below. In addition, Nebrija University will publish on its website the places available for the first year of the Bachelor's Degree in Digital and Multimedia Design, distributing the number of places awarded for each study modality as it considers best.

1. Students who have a baccalaureate degree and have passed the University Access Tests may apply for admission, in accordance with the provisions of Royal Decree 1892/2008, of November 14, which regulates the access conditions to official university teachings of Bachelor's Degrees.

2. Also, and in accordance with the provisions of RD 412/2014, the following students may apply for admission to the university:

a) Graduates in European Baccalaureate or International Baccalaureate.

b) Students who have degrees, diplomas or Baccalaureate studies from educational systems of Member States of the European Union, or other States with which international agreements applicable in this regard have been signed, on a reciprocal basis.

c) Students who have degrees, diplomas or studies homologated to the Baccalaureate degree of the Spanish Educational System, obtained or carried out in educational systems of States that are not members of the European Union with which no international agreements have been signed in reciprocity for the recognition of the Baccalaureate degree, notwithstanding the provisions of article 4 of RD 412/2014.

) Students who have official degree of Senior Technician in Vocational Formation, of Senior Technician in Plastic Arts and Design, or of Senior Sports Technician belonging to the Spanish Educational System, or degrees, diplomas or studies declared equivalent or homologated to said degrees, without prejudice of the provisions in article 4 of RD 412/2014.

e) Students who have degrees, diplomas or studies, other than those equivalent to Baccalaureate degrees, Senior Technician in Vocational Training, Senior Technician in Plastic Arts and Design, or Senior Sports Technician of the Spanish Educational System, obtained or carried out in a member State of the European Union, or in other States with which international agreements have been signed that are applicable in this regard, on a reciprocal basis, when said students meet the academic requirements demanded in said Member State to access its Universities.

f) People who have passed the university entrance exam for people over 25 years old.

g) People who have passed the access test for official Bachelor's degree studies for people over 40 years old, through accreditation of work or professional experience. The procedures for admission through this route are reflected in the “POA_9 Access procedure over people over 40 years

h) People who have passed the university entrance exam for people over 45 years old.

i) Students who have an official Bachelor's, Master's or equivalent degree.

j) Students who have an official Associate's Degree, or a degree as Technical Architect, Technical Engineer, Undergraduate, Architect, Engineer, corresponding to the previous ordinance of university education, or an equivalent degree.

k) Students who have taken partial foreign or Spanish university studies, or who have finished foreign university studies but have not obtained their homologation in Spain and wish to continue studies at a Spanish university. In this case, it will be an indispensable requirement that Nebrija University have recognized at least 30 ECTS credits.

l) Students who were able to access the university according to regulations of the Spanish Educational System prior to Organic Law 8/2013, of December 9.

• In the case of students with special educational needs derived from disabilities, the need for possible curricular adaptations, itineraries or alternative studies will be assessed.

4.2.2 Admission Criteria

At the Antonio de Nebrija University, the admission procedures established by university legislation will be carried out with particular reference to the guiding principles of accessing Spanish universities: equality, merit, ability, universal accessibility and adjustment to the criteria of the European Higher Education Area.

Methods and deadlines for submitting admission applications

In order to apply for admission to any official university Bachelor's degree, it will be necessary to complete the corresponding admission application through the University website, or request it at any of the university campuses within the deadlines established by the Department of University Development.

Documentation necessary for admission to Bachelor's degree studies

a) Students with University Entrance Exams (from Baccalaureate and university entrance exams for people over 25yo):

Those who have attended the University Entrance Exams must bring:

• Copy of DNI or accrediting document.

• Report card with the grades of the University Entrance Exams.

• Personal academic record with the grades obtained in baccalaureate.

• File Transfer Fees sealed by the University Secretary where the University Entrance Exam (Selectividad) was taken

b) Students who have a degree, diploma or studies equivalent to the Baccalaureate degree in educational systems from Member States of the European Union or from other States with which applicable international agreements have been signed, on a reciprocal basis. Graduates of European Baccalaureate or International Baccalaureate.

• Copy of Passport or accrediting document.

• Credentials for compliance with the requirements issued by the UNED or by the specified entity.

• Report card with grades obtained in the University Entrance Exams, if applicable.

• Accreditation of a B1 level in the Spanish language in the case of students whose nationality does not correspond to Spanish-speaking countries. (The accreditation of the level will be validated through the official diplomas admitted by the table of certificates accepted by ACLES)

c) Students from Advanced Vocational Training, Second Degree Vocational Training:/p>

These students must provide the following:

• Copy of the DNI or accrediting document.

• Personal academic record with the grades obtained and the final numerical grade.

• Diploma or the receipt of having paid the issuing fee of the diploma.

• In their case, document stating the result of the Specific Phase of the University Entrance Exams

d) University Graduates:

• Photocopy of the DNI or accrediting document.

• Academic record with the grades of each of the subjects taken and the final grade average.

• Diploma or receipt of having paid the issuing fee for the diploma.

In the case of students with validated foreign degrees, they must provide the following documentation:

• Photocopy of Passport, DNI or accrediting document.

• Homologation of the university degree.

• Equivalences of grade averages of studies taken in foreign centers. The university will be able to check the grades through the application notesmedias.aneca.es that is available for students and centers

• Accreditation of a B1 level in the Spanish language in the case of students whose nationality does not correspond to Spanish-speaking countries. (The accreditation of the level will be validated through the official diplomas admitted by the table of certificates accepted by ACLES)

e) Students from previous educational arrangements who have not attended the general phase of University Entrance Exams, regulated in Royal Decree 1892/2008, of November 14:

• Students from COU (college preparation courses) prior to the 1974-75 academic year, and students who have passed the Higher Baccalaureate with a state exam: copy of DNI, grade book and the grade card of the specific phase of the University Entrance Exams, if applicable.

• Students who have passed the Higher Baccalaureate, PREU and the Maturity Test: copy of DNI, grade book, Maturity Test card and the grade card of the specific phase of the University Entrance Tests, if applicable.

f) Students with partial recognition of foreign studies:

These students must submit the following documentation, officially translated and legalized, if applicable:

• Recognition request application form.

• Copy of Passport or accrediting document.

• Academic record accrediting the level and type of studies carried out, issued by the corresponding official Center, stating, at least, the following data: subjects taken, the credits or hourly load of each, grade and table or scale of grades.

• Curriculum or table of subjects of the degree to which the subjects to be recognized belong, with express indication of the duration of those studies in academic years and the subjects that comprise it, and with the original seal of the Center of origin, or failing that, the documentation requested in the credit recognition procedure.

• Subject programs, with details of the content and scope (hours and credits) with which they have been taken, and with the original stamp of the Center of origin or, failing that, the documentation requested in the credit recognition procedure.

• Accreditation of a B1 level in the Spanish language in the case of students whose nationality does not correspond to a Spanish-speaking country. (The accreditation of the level will be validated through the official diplomas admitted by the table of certificates accepted by ACLES)

Equivalences of average grades of studies carried out in foreign centers. The university will be able to check the grades through the application notesmedias.aneca.es that is available for students and centers.

i) Students requesting admission due to change of university and/or studies.

Students from other universities must submit the following documentation:

• Copy of the DNI or accrediting document

• Copies sealed by the university of origin of the official content and competence programs, or teaching guides, of the different subjects passed or, failing that, the documentation requested in the credit recognition procedure

• Personal academic record of university studies started with an average grade of 0-10, based on the provisions of Royal Decree 1125/2003 (BOE 18/09/2003).

• Photocopy of the BOE where the degree's curriculum is published.

j) Access to the University for people over 45 yo.

• Copy of the DNI or accrediting document

• Certificate accrediting the passing of the Entrance Exam for those over 45 years old (test carried out at Nebrija University)

Only those candidacies that have submitted the required documentation within the deadlines established by the Admissions Department will be processed. In addition, the student will be asked for all the additional information that was deemed appropriate in order to know the candidate's suitability for the Bachelor's Degree.

For the purposes of pre-admission and admission, the evaluation of the candidate will be made using 0 to 10 points, taking into account the following criteria and percentages:

Academic record of the student's route of origin: 60%

Multiple-choice psychotechnical test: 10%

This test consists of an assessment of competences/skills related to: abilities in intellectual work, attitudes towards cooperation and teamwork, time and resource management. We will try to determine if the candidate has sufficient motivation, training and knowledge, skills, aptitudes, communication skills, extracurricular activities and future interests necessary to be admitted as a student of the Bachelor's Degree in Digital and Multimedia Design at the Antonio de Nebrija University.

English level test: 10%

In addition to the competences established in the Bachelor's Degree in Digital and Multimedia Design, we have included another related to the adequate knowledge of the English language, both oral and written. To this end, the Vice-Rector’s Office of Academic Organization and Faculty has established a series of strategies of a diverse nature to facilitate the acquisition of said competence by students, among which are the use of materials in English and the programming of subjects in English.

In order to know the students' real level of knowledge of the English language, the Institute of Modern Languages will design a language placement test. Based on the results of this test, students will simultaneously take the chosen Bachelor's Degree, and depending on each student's level, the “Diploma in English Professional Communication”.

The English level tests consist of a written exam with multiple choice questions, oral and written comprehension and use of the language, with a duration of 60 minutes. They are taken in person or online, and are held in computer rooms on each campus, with professors from the Institute of Modern Languages. Depending on the results of this test, the student will be placed at the corresponding level. The minimum level one can access at the beginning is B1.

The student who decides to take the subjects in English must reach a B2 level in the test in order to guarantee that this language can be the vehicular language of his/her academic program and, therefore, that he/she can achieve the skills connected to each subject. If the student does not pass this placement test, they must take the subjects in Spanish.

It will not be necessary for the candidate to take the language placement test if they provide a document proving their English level. The level accreditation will be validated through the official degrees established by the table of certificates accepted by ACLES, and they will also be reviewed by the Institute of Modern Languages.

Specific test of knowledge about the Bachelor's Degree in Digital and Multimedia Design. It contains multiple-choice questions and consists mainly of specific contents of some of the main areas of general knowledge (basic principles of design, knowledge about content creation, basic principles of the multimedia and digital field) that will be studied in the degree chosen by the candidate, in addition to other elements common to all degrees. This test will weigh 20% of the total.

Personal interview: As a strategy to know the characteristics of the applicants, the psychopedagogical guidance department, as a diagnosis, will apply a personality test to all candidates that explores the emotional, intellectual, social and norms and values areas of each candidate for the Bachelor's Degree in Digital and Multimedia Design at the Antonio de Nebrija University.

In the event that an applicant presents any clinical indicator, an in-depth interview will be carried out with the psychologists of the Department of Psychopedagogical Guidance, and if necessary, they will be sent for clinical evaluation by the specialized teachers in Psychiatry or/and Clinical Psychology.

All tests and student records will be evaluated and assessed by the Bachelor's Degree Admissions Committee, taking into account the criteria reflected in the "PGA_11 Procedure for the Operation of the Bachelor's Degree Admissions Committee", which are part of the Internal Regulations that govern the access of candidates to the University.

The Admissions Committee will meet when necessary and will communicate the result of the admission to the candidate through email, telephone and letter so that they can proceed with their enrollment.