Theoretical preparation analysed in case studies
Strategic communication is a fundamental part of organisations. Reputation management and the relationship with their publics position companies and institutions and differentiate them. Everything communicates: from business actions to the relationship with employees, including social commitment. Silence is not an option in a hyper-connected society and communication professionals are becoming increasingly important in organisations.
The management of internal communication, protocol, institutional relations, corporate social responsibility and event organisation are some of the areas of work of strategic communication, a discipline with a great professional projection. Within these specialisations, the organisation of events requires highly specialised professionals who master the techniques involved in this strategic work and know the social etiquette required to work with each audience.
Nebrija Event Awards
We are the first University in Spain to create an official event organised entirely by the students of the Bachelor's Degree.
In addition, students of this Degree can take and obtain the Mention in Influencers, Brand and Reputation, a specialisation that has the training support of professionals from SAMY Alliance, the leading influencer marketing agency in our country and partner of Nebrija, and responds to the growing demand for profiles with the ability to manage the presence and brand image in digital environments dominated by content creators and key opinion leaders (KOLs). This mention provides students with advanced skills to design, implement and evaluate digital influence strategies, and guarantees professional performance aligned with the current needs of the labour market in strategic communication.
At Nebrija University, and the Degree in Strategic Communication, Protocol and Event Organisation, we are also a partner of Global Alliance, the largest confederation of public relations professionals in the world, thus having direct access to the leading experts in the field of strategic communication from the five continents.
The Degree has a faculty of professors with extensive professional experience, most of whom are active, which gives students a practical and real vision of their immediate future. The activities outside the classroom also help: visits to leading agencies or companies in the sector, lectures by prestigious professionals in their field, or workshops in which they put into practice what they have learnt in class, with workshops and other more innovative dynamics or methodologies.
The degree covers strategic communication as a fundamental pillar on which all corporate actions must be based, such as the organisation of events or the application of a correct protocol. All these tools require specific training which, together with the unstoppable digitalisation we are witnessing, this degree responds to with its updated and innovative syllabus. This fact benefits the employability of graduates, as it multiplies the possibilities and opens up a wide range of professional opportunities such as communication and/or public relations departments, communication agencies, event agencies, international relations managers or protocol managers, among others.
"Brands need to differentiate themselves and position themselves in an increasingly demanding and interconnected market. This degree trains future professionals to manage the reputation of a brand, take care of their target audiences or respond to their expectations, among others. Therefore, tools and strategies such as the organisation of events, digital tools, CSR and the application of correct protocol are some of the pillars on which the syllabus is based. Updated and innovative content which, together with a professional teaching staff and a network of top-level companies in which to do internships, make this degree the best option for training in the field".
Alejandro Kowalski
Grado en Comunicación Estratégica, Protocolo y Organización de Eventos
“Aprovechad estos años de carrera y poneos en marcha cuanto antes. Cuantas más cosas hagáis, más mundo se abrirá ante vosotros y podréis decidir mejor qué queréis hacer. No dejéis de formaros nunca, ni de leer y ni de aprender idiomas.”
Álvaro de Castro Moreno
Grado en Comunicación Estratégica, Protocolo y Organización de Eventos
"Aunque cuando entré en este grado no llegaba a comprender la conexión entre los tres conceptos del mismo, a día de hoy he podido entender cómo el protocolo y los eventos juegan un papel fundamental en la comunicación de empresas e instituciones. Estos han sido cuatro años en los que, gracias a la Universidad Nebrija, he podido desarrollar todo mi potencial académico, con ayuda de un profesorado que siempre se ha mostrado preocupado por mi aprendizaje y ha ofrecido su ayuda en lo necesario.
Además, gracias a iniciativas como los Nebrija Event Awards, tanto mis compañeros, como yo mismo, hemos podido desarrollarnos profesionalmente, participando en la creación y organización de un evento que nos ha permitido comprobar las exigencias del sector y afianzar las competencias adquiridas durante el grado, además de desarrollar habilidades como la creatividad, el trabajo en equipo, resolver desafíos bajo presión… Tras estos cuatro años, solo puedo añadir que la Universidad Nebrija me ha podido dar una formación que sin duda me va a ayudar en mi futuro profesional".
María Cristina Martínez Romero
"El Grado me ha proporcionado la multidisciplinariedad necesaria para comenzar mi andadura profesional en una de las mayores empresas de España gracias a su carácter práctico, en línea con la filosofía learning by doing".
Marta Perlado
"Communication plays an important role in society today, but in the coming years it will be an essential discipline for any organisation.
Influencers, Brand and Reputation. In collaboration with SAMY, the leading influencer marketing agency in our country
The Degree in Strategic Communication, Protocol and Event Organisation and Nebrija University have SAMY Alliance, a global company offering comprehensive communication and digital marketing services, as a partner. With a strong technological base, the company is clearly committed to innovation, data, creativity and talent in the services it offers to clients such as Microsoft, Bimbo, Samsung, Kia and L'Oréal. SAMY Alliance operates in 50 markets, with 15 offices and more than 600 employees, and is the leading influencer marketing agency in Spain.
Why study Strategic Communication, Protocol and Event Organisation?
High Communication
A Nebrija University podcast in collaboration with Global Alliance in which professors and undergraduate students talk to the Communication and Public Affairs directors of leading organisations to explore the future of the strategic communication profession.
Mention in Influencers, Brand and Reputation
By studying this Degree with us, you can obtain the Mention in Influencers, Brand and Reputation, taught with the support of professionals from SAMY Alliance, the leading influencer marketing agency in our country.
WORKSHOP Global Alliance
Event with the largest confederation of Communication and Public Relations professionals in the world. Eight international experts point out the main challenges and trends in communication in different countries and cultures.
High Communication
A Nebrija University podcast in collaboration with Global Alliance in which professors and undergraduate students talk to the Communication and Public Affairs directors of leading organisations to explore the future of the strategic communication profession.
Mention in Influencers, Brand and Reputation
By studying this Degree with us, you can obtain the Mention in Influencers, Brand and Reputation, taught with the support of professionals from SAMY Alliance, the leading influencer marketing agency in our country.
WORKSHOP Global Alliance
Event with the largest confederation of Communication and Public Relations professionals in the world. Eight international experts point out the main challenges and trends in communication in different countries and cultures.
Universidad Nebrija is member of the GA.
Combine your Degree in Degree in Strategic Communication, Protocol and Event Organisation and get a Nebrija NextGen Talent Microcredential.
From the 2026/27 academic year, our Double Degrees will incorporate this degree, which will allow our students to enrich their training to lead in an increasingly globalised world.
Find out about our 80% Excellence Scholarships for these Double Degrees and benefit from an exclusive Mentoring Programme.
Syllabus
BOCM-20251001-32 _BOCAM 234_Pag. 258
Our syllabus has been drawn up in accordance with the new guidelines set by current legislation, and has been verified by the National Agency for Quality Assessment and Accreditation (Agencia Nacional de Evaluación de la Calidad y la Acreditación).
Your Degree from Vocational Training
If you are a Higher Technician in any of these specialities:
- Marketing and Advertising
- Management Assistance
If you want to obtain your Degree in Strategic Communication, Protocol and Event Organisation, you can do it with us in a practical, personalised, up-to-date and innovative training programme.
Degree in Strategic Communication, Protocol and Event Organisation for Higher Technicians in...
If you are a Higher Technician in any of these specialities:
- Marketing and Advertising
- Management Assistance
If you want to obtain your Degree in Strategic Communication, Protocol and Event Organisation, you can do it with us in a practical, personalised, up-to-date and innovative training programme.
Degree in Strategic Communication, Protocol and Event Organisation for Higher Technicians in...
Price
RRP 26-27 | PRERRESERVE | RESERVE | Nº FEES | AMOUNT FEE |
|---|---|---|---|---|
12.180€ | 950€ | 1.550€ | 10 | 968 |
Teachers
Professors: 37
Percentage of PhDs: 54.05%.
Quality
Official qualification: Bachelor's Degree in Strategic Communication, Protocol and Event Organization
*Pending verification:
Degree in Strategic Communication, Protocol and Event Organisation.
Faculty or school responsible: Faculty of Communication and Arts and the affiliated centre Felipe Moreno
Branch of knowledge: Social and Legal Sciences
Number of places available: 225
Face-to-face: 125 places:
- Nebrija University: 80 places
- Felipe Moreno Higher Education Centre: 45 places
Online: 100 places
- Nebrija University: 100 places
Type of course: Face-to-face / Online
Academic year in which it was introduced: 2017-2018
Languages: Spanish and English
Credits: 240 credits.
Minimum 12 ECTS and maximum 90 ECTS per enrolment and academic period.
Employability
The Faculty of Communication and Arts has a teaching staff made up of professionals specialised in each area, who develop a teaching method based on the idea of learning by doing.
The incorporation of professionals as associate lecturers is a guarantee for the programme. This integration with the professional world is an essential aspect, favouring the philosophy of learning by doing and promoting practical experience in the classes.
The Degree in Strategic Communication, Protocol and Event Organisation has a collaboration agreement with some of the best companies and institutions in the sector, such as Ogilvy & Mather, Telefónica, ATREVIA and Burson-Marsteller, where students can do their professional internships and thus gain their first highly demanding work experience.
Degree
with mention in influencer management
Degree
with an event in Communication organised by the students
Employability
Destinations
to study part of the Degree
International
The Secretariat of Higher Education, Science, Technology and Innovation of Ecuador (SENESCYT), after studying the curriculum of the degrees of Universidad Nebrija, recognizes this university degree through the official letter nº SENESCYT-SGES-SFA-2019-0722-O.
The International Mobility Office of Nebrija University is constantly monitoring the agreements with the most prestigious universities. Students will be able to spend a year or semester at some of the best universities in the European Union, North America, Latin America and Asia. This option will broaden your vision of the world, allow you to exchange ideas with students from other countries, broaden your linguistic training and prepare you to carry out your professional work rigorously in any corner of the world.
Students on the Bachelor's Degree in Strategic Communication, Protocol and Event Organisation can study at one of the following foreign universities:
Australia
France
Hong Kong
The Netherlands
United Kingdom
Australia
France
Hong Kong
The Netherlands
United Kingdom
NOTE: The host universities, offered per degree, may vary according to the International Mobility Programme. For the most up-to-date information, students can consult the online information on the International Mobility Programme.
Several universities have special academic or linguistic requirements. For more information, please contact the International Programmes Department.
The information published here is for guidance only and may be subject to change.
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