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Bachelor degree in Corporate Communication, Protocol and Event Organization

Highly specialized program
Contact us! Bachelor degree in Corporate Communication, Protocol and Event Organization Bachelor degree in Corporate Communication, Protocol and Event Organization
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Bachelor degree in Corporate Communication, Protocol and Event Organization

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Student profile: Those interested in studying and obtaining the Undergraduate Degree in Corporate Communication, Protocol and Event Organization from Nebrija University should be people with an open mind, restless spirit, adaptability, creative, proactive, independent but at the same time be able to work as a team, interested in an environment of communication and fluent in oral and written communication, with concern for current affairs, cultural interest and technical skills. People with a marked communicative nature and with a certain critical ability, wanting to tell -in any format- what happens in the world, to participate in the ideation and creation of informative and entertainment products and with interest in the structures of advertising and branding and business communication techniques.

Graduate Profile: Upon completion of the Undergraduate Degree in Corporate Communication, Protocol and Event Organization, graduates have acquired the knowledge and skills required to work in the field of corporate and institutional communication. The degree trains these professionals so that they are able to manage the global communication of an organization, as well as the different specializations that contribute to it. The Degree in Corporate Communication, Protocol and Event Organization is aimed at training highly specialized professionals with the ability to analyze situations and act on the basis of social norms and a work ethic.

Official Degree:Bachelor degree in Corporate Communication, Protocol and Event Organization

Center responsible:Communication and Arts School

Branch of knowledge: Social and Legal Sciences

Openings available: 40

Total Credits:240 credits.
. Minimum of 12 ECTS credits and maximum of 90 ECTS credits per enrollment and academic period.

Academic year in which it was implemented: 2017 - 2018

Languages:

Type of Education: Classroom attendance

Academic Regulations: General student’s regulations. Credit transfer and recognition. Regulation of student participation.

University Services: [+info]

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Only Degree in Spain that offers three aspects: Corporate Communication, Event Organization and Protocol

Corporate communication is a fundamental part of the strategy of companies and institutions. The management of reputation and the relationship with their audience positions organizations and differentiates them. Everything communicates: from business actions to the relationship with the employees, including social commitment. Silence is not an option in a hyperconnected society and communication professionals are gaining more and more influence in organizations.

The School of Communication and Arts of the Nebrija University launches this new Bachelor Degree in Corporate Communication, Protocol and Event Organization + Diploma in Digital Communication, supporting a discipline that continues to increase its professional projection. Currently, the area of corporate and institutional communication is one of the professional careers with greater employability.

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The management of external communication, internal communication, institutional relations, corporate social responsibility and event organization are some of the work areas of corporate communication, a discipline that continues to increase its professional projection. Within these specializations, event organization requires highly specialized professionals who master the techniques involved in this strategic work and know the social etiquettes necessary to work with each audience.

This degree is perfect training for students with a concern for the management of public relations, social skills and business communication processes. A degree that requires a vocational character and a spirit marked by proactivity, the desire to learn, and curiosity.


In addition, you have the possibility to combine the Bachelor Degree in Corporate Communication, Protocol and Event Organization with the Bachelor Degree in International Relations or that of Advertising and Public Relations, combined programs that are unique in the national university scene.

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Professional Internships

Guaranteed internships in first-level companies and institutions in the three training areas. Telefónica, ATREVIA and Ogilvy & Mather are some of the partners in this program where students obtain their first professional experience in the sector.

Ideal complement

The Bachelor Degree in Corporate Communication, Protocol and Event Organization represents an ideal complement for other Degrees, expanding the professional profile of our graduates, such as Marketing, Tourism and Business Creation, Administration and Management.

Discipline of great professional projection

The management of external communication, internal communication, institutional relations, corporate social responsibility and event organization are some of the work areas of corporate communication, a discipline that continues to increase its professional projection.



Expand your education

If we are all different, why do we study the same thing?

Diploma in English Professional Skills

Nebrija University, which is strongly committed to languages and quality, provides the student with an academic certification in English, a suitable complement to obtain the B2 and C1 levels.

Diploma in Digital Communication

Mastering digital skills is essential to achieve the best professional opportunities. With this Diploma in Digital Communication, in collaboration with the Arroba agency and associated to the Undergraduate Degrees of the School of Communication and Arts, you broaden your education and master new technological tools, the creation of online audiences and the viralization of content through social networks.

Subjects in Professional Competencies

Promotion of competencies oriented to employability, management skills, coaching, personal branding and any other topic related to professional and social development, which may be chosen by the student to enrich their personal and professional training.

The University puts within the students' reach a total of three subjects to acquire the knowledge and skills necessary to become a competent professional within the demands of the current labor market.

Curriculum


BOE No. 167, of July 11, 2018
All our degrees and curriculums have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must complete 240 credits


First year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Organization of communication
  • 6 ECTS | Communication skills: writing and speaking
  • 6 ECTS | History of ceremony and protocol
  • 6 ECTS | Structure and dynamics of international society
  • 6 ECTS | Professional Competences Seminar I

  • Second Semester 30 ECTS
  • 6 ECTS | Corporate communication
  • 6 ECTS | Institutional protocol
  • 6 ECTS | New technologies for communication
  • 6 ECTS | Marketing and advertising
  • 6 ECTS | Business and economic management

Second year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Business and social protocol
  • 6 ECTS | Communication and media relations offices
  • 6 ECTS | Informative writing
  • 6 ECTS | Event design and organization workshop I
  • 6 ECTS | Modern languages

  • Second Semester 30 ECTS
  • 6 ECTS | Constitutional law and State institutions
  • 6 ECTS | International protocol
  • 6 ECTS | Public opinion
  • 6 ECTS | Digital communication and social networks
  • 6 ECTS | Management of internal communication

Third year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Diplomacy and resolution of international conflicts
  • 6 ECTS | Heraldry, vexillology and laudative law
  • 6 ECTS | Sponsorship and patronage management
  • 6 ECTS | Event design and organization workshop II
  • 6 ECTS | Development of the participative and solidarity spirit

  • Second Semester 30 ECTS
  • 6 ECTS | Political communication and training of spokespersons
  • 6 ECTS | Scenography and art direction in events
  • 18 ECTS | Development of skills in the company

Fourth year 60 ECTS


  • First Semester 30 ECTS
  • 6 ECTS | Corporate social responsibility
  • 6 ECTS | Workshop for the creation of public speeches
  • 6 ECTS | Web design and mobile applications
  • 6 ECTS | Conferences, fairs and exhibitions
  • 6 ECTS | Professional competences seminar II

  • Second Semester 30 ECTS
  • 6 ECTS | Non-verbal communication
  • 6 ECTS | Management of catering in events
  • 6 ECTS | Communication plan
  • 12 ECTS | Final research project

More info about this subjects

Development of Professional Skills 18 ECTS

  • 6 ECTS | Competence Development Seminar I
  • 6 ECTS | Competence Development Seminar II
  • 6 ECTS | Competence Development Seminar III
Development of the Participative and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.

Evaluation of Skill Development in the Company 18 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Company Internships
Final Research Project 12 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Legend:

  • inglés Obligatoria en inglés
  • bilingüe English or Spanish, choose between English / Spanish
  • Basic Education (60 ECTS)
  • Compulsory (102 ECTS)
  • Electives (48 ECTS)
  • Internships (18 ECTS)
  • End of Degree Project (12 ECTS)

More Academic Information

International

The International Mobility Office of Nebrija University makes a constant effort to monitor the agreements with the most prestigious universities. Students may take an annual or semester period in some of the best universities in the European Union, North America, Latin America and Asia. This option will expand your world view, allow the exchange of ideas with students from other countries, expand your language education and prepare you to rigorously perform your professional career in any corner of the world.

Los estudiantes del Grado en Comunicación Corporativa, Protocolo y Organización de Eventos pueden cursar estudios en una de las siguientes universidades extranjeras:

Country University
Germany Hochschule der Populären Künste
Argentina Universidad de Ciencias Empresariales y Sociales (UCES)
Australia University of Technology Sydney
Brasil Escola Superior de Propaganda e Marketing (ESPM)
Chile Universidad del Pacífico
USA Drake
Drexel University
Hunter College Nueva York
Montclair State University
Rider University
San Diego State University
University of Miami
Belmont University
Southern New Hampshire
St. Norbert College
University of Puget Sound
Hong Kong Lingnan University
Italy Università degli Studi di Molise
Holand Fontys University of Applied Sciences Hogeschool Utrecht
UK Regent’s University London

NOTE: The host universities offered by degree may vary according to the International Mobility Program. For more up-to-date information, students can consult the online information in the International Mobility Program.

Several universities have special academic or linguistic requirements. For more information, consult the Department of International Programs.

Employability


Career Opportunities

The School of Communication and Arts has a teaching staff made up of specialized professionals in each area, who carry out a teaching method based on the idea of learning by doing.

The incorporation of professionals as associate professors is an endorsement for the program. This integration with the professional world is an essential aspect, favoring the philosophy of learning by doing and promoting practical experience in the classes.

The Bachelor Degree in Corporate Communication, Protocol and Event Organization has a collaboration agreement with some of the best companies and institutions in the sector, such as Ogilvy & Mather, Telefónica, ATREVIA and Burson-Marsteller, where students can carry out their professional internships and thus obtain a first working experience that is of maximum demand.

The Bachelor Degree in Corporate Communication, Protocol and Event Organization trains professionals with projection in different fields:

  • Communication manager or director of the communication of a company or organization, designing and coordinating and implementing the communication plan of the company or organization.
  • Manager for institutional relations or director of institutional relations and/or external relations of a company, leading and coordinating relations with the public of interest to the organization.
  • Consultant or advisor of protocol and organization of all kinds of events for companies and public or private organizations.
  • Manager, chief of protocol or director of an institution, as well as chief of staff. Technicians and protocol coordinators, protocol assistant.
  • Event designer, organizer and manager.
  • Technician of communication offices, who work as copywriters, photographers.
  • Public relations agent in agencies, companies or institutions.
  • Manager and/or creator of the advertising communication of an advertiser, working, among others, as head of advertising for an organization, responsible for accounts in an advertising and/or public relations agency. Professionals who work in an advertising and/or public relations agency, developing advertising campaigns and media plans.

Employability recognized in the Rankings

The commitment of Nebrija University to the academic requirement, training in leading companies and institutions, innovation in multidisciplinary programs and international projection, places the University in the top positions of the most important rankings.

The International Ranking QS Stars awards Nebrija University the maximum score in the quality and satisfaction of students in teaching, employability of the graduates and the internationalization of the institution.

The national rankings also recognize Nebrija University as the first Spanish university in teaching and second in employability, highlighting its performance in research, knowledge transfer and internationalization.

Development of Professional Skills

The Bologna Declaration formalized the principles on which the European Higher Education Area should be based: quality, mobility, diversity, competitiveness and employment growth.
From this, Nebrija is positioned as a reference academic model, by educating students with excellent individual behavior, with interaction with their environment and motivated by and for constant and continuous training. The Nebrija Institute of Professional Competences works day by day to achieve the differentiation of our students through the development of attitudes and aptitudes.

With all this, the University puts at their disposal two subjects through which the student will acquire the knowledge and skills necessary to become a competent professional within the demands of the current labor market. These are two blocks of 6 ECTS credits each in which the student obtains knowledge, skills and competences for his/her education at university and their subsequent introduction into the labor market.

  • Desarrollo de Competencias I: habilidades sociales e inteligencia emocional para la gestión del trabajo en equipo.
  • Development of Competences II: personal brand, employability and entrepreneurship.

The main objective is that students get the best out of themselves through the development and empowerment of their personal skills and resources, through personal self-knowledge.

In addition, some of the professional competences that are worked on in the three seminars are those related to interpersonal skills and active communication or negotiation skills, essential for our students to know how to convey ideas, argue them, provide information and opinions in an appropriate, clear and convincing manner.

Other aspects such as team work, conflict resolution and project management are worked on in view of what will be their work performance.

In the third block, they work on skills aimed at increasing the employability of the student. It involves working with job search tools and techniques, and performing tasks that achieve a greater use of the student's personal skills.

For all this we have experts who are currently active in the selection of people, professionals dedicated to personal and professional training or professionals dedicated to the world of communication and the arts.

In this way, and in a complementary way to their specific education, we help students to create a differentiating pattern in the social and business environment in which they will be immersed when they finish their studies.

More information


Communication and Arts School


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