Digital Advertising is a branch of online marketing that is based on achieving results. Companies or websites, called affiliates, are responsible for advertising merchants (stores or advertisers) by publishing their ads or promotions.
Digital Advertising allows entrepreneurs to achieve great digital marketing results, without the need to invest large budgets, and with the security of knowing where traffic to their website has come from. Unlike pay-per-click techniques, affiliate networks do not take any risks, since the payment made to the affiliate network is defined based on valid results and not by clicks or impressions.
Upon finishing this subject, the student must be able to solve problems, make decisions and judgments from incomplete information in the specific field of advertising and communication on the Internet. This knowledge will be translated and must be demonstrated by your ability to: